本文選題：農(nóng)超對接　切入點：利益分配　出處：《華中師范大學》2015年碩士論文

【摘要】：傳統(tǒng)的農(nóng)產(chǎn)品供應(yīng)模式由于其供應(yīng)鏈太過冗長,因此即使所生產(chǎn)的農(nóng)產(chǎn)品具有優(yōu)質(zhì)性,但是由于供應(yīng)鏈的冗長使得農(nóng)產(chǎn)品流通時間過長,優(yōu)質(zhì)農(nóng)產(chǎn)品的價值也不能得到完全的保證,沒有供貨商愿意前來采購,導(dǎo)致這些優(yōu)質(zhì)的農(nóng)產(chǎn)品無法進入到市場,生產(chǎn)環(huán)節(jié)與銷售環(huán)節(jié)無法得到正常連接,市場上該農(nóng)產(chǎn)品的數(shù)量減少,價格上升,消費者與生產(chǎn)者之間由于流通環(huán)節(jié)的斷裂而未成功進行對接,最終出現(xiàn)了菜價上漲的同時,農(nóng)民卻沒有創(chuàng)收等一系列問題。“農(nóng)超對接”是由農(nóng)戶通過中間層組織與超市進行直接對接,并通過協(xié)商或簽訂合同成立一種具有長期、穩(wěn)定的合作關(guān)系的農(nóng)產(chǎn)品流通模式,其中農(nóng)產(chǎn)品的流通是直接由農(nóng)戶到超市省去了中間商或批發(fā)商這一環(huán)節(jié),這樣的流通模式不僅使農(nóng)產(chǎn)品的流通速度增加,同時還省去了中間商給價格所帶來的困擾以及一定的運輸成本,變相地降低了農(nóng)產(chǎn)品價格,使供應(yīng)鏈中各主體均受益。然而,從全國看來,在“農(nóng)超對接”模式的發(fā)展中還存在著許多問題,例如：農(nóng)民的組織化程度低、農(nóng)村金融建設(shè)不完善、政府扶持政策不完備、超市占據(jù)主導(dǎo)地位農(nóng)戶得不到實質(zhì)性的利益等。所以,“農(nóng)超對接”發(fā)展不穩(wěn)定的一個重要因素就是利益分配不合理的問題。本文第一章首先大致介紹了本文的研究背景,然后闡述了國內(nèi)外農(nóng)村超對接現(xiàn)狀以及在農(nóng)超對接中利益分配問題現(xiàn)狀和農(nóng)超對接中利益相關(guān)者之間的利益博弈的現(xiàn)狀,接著說明了本文的創(chuàng)新點。第二章針對文章的核心論點“農(nóng)超對接中利各益相關(guān)者之間的利害關(guān)系”所需的基本理論進行了一系列的論述。第三章為本文創(chuàng)新點,本章對于在農(nóng)超對接的整條利益鏈中所涉及的各個利益主體進行了詳細的界定并同時描述了各個利息相關(guān)者的利益訴求,然后對于各利益相關(guān)者之間的利益沖突進行了詳細的分析,最后通過對利益沖突的分析分別從合作社、農(nóng)戶、超市以及其他因素四個方面總結(jié)出來各利益相關(guān)者之間利益沖突的誘因。第四章是針對前一章節(jié)分析各利益相關(guān)者之間利益沖突所得出的誘因,從而得出協(xié)調(diào)利益相關(guān)者沖突的農(nóng)超對接的促進策略。第五章為總結(jié),通過以上章節(jié)對農(nóng)超對接中各利益相關(guān)主體間的利益沖突進行分析解答后,對于今后的研究進行展望。本文通過分析“農(nóng)產(chǎn)對接”供應(yīng)鏈中各利益相關(guān)主體之間的利益沖突,得出改進“農(nóng)超對接”模式的發(fā)展策略。
[Abstract]:Because the supply chain of traditional agricultural products is too long, even if the produce produced is of high quality, but because of the long supply chain, the circulation time of agricultural products is too long. The value of high-quality agricultural products cannot be fully guaranteed, and no supplier is willing to come to purchase them. As a result, these high-quality agricultural products cannot enter the market, and the production and sales links cannot be connected normally. In the market, the quantity of this agricultural product has decreased, the price has risen, the consumer and producer have not successfully docked due to the rupture of the circulation link, and at the same time the price of vegetables has finally risen. Farmers do not have a series of problems such as income generation. "Peasant Super docking" is a mode of agricultural product circulation with long-term and stable cooperative relationship established by farmers directly connecting with supermarkets through middle-tier organizations, and through consultation or signing contracts. Among them, the circulation of agricultural products is directly from the farmers to the supermarket without the link of middlemen or wholesalers. Such circulation mode not only increases the speed of circulation of agricultural products, At the same time, it also saves the trouble caused by the middleman to the price and a certain transportation cost, thus lowering the price of agricultural products in a disguised way and benefiting all the main parts of the supply chain. However, from the national point of view, There are still many problems in the development of the mode of "agricultural super docking", such as the low degree of organization of farmers, the imperfection of rural financial construction, the imperfection of government support policy. Therefore, the unreasonable distribution of benefits is an important factor in the unstable development of "agricultural super docking". The first chapter of this paper introduces the research background of this paper. Then it expounds the current situation of rural super-docking both at home and abroad, the distribution of benefits in rural super-docking and the current situation of interest game among stakeholders in rural super-docking. Then it explains the innovation of this paper. The second chapter discusses the basic theory of the core argument of the article "the interest relationship between the benefit stakeholders in the agricultural superfluous docking". The third chapter is the innovation point of this paper. In this chapter, the stakeholders involved in the whole interest chain are defined in detail and the interest demands of various interest stakeholders are described at the same time. Then the conflicts of interest among the stakeholders are analyzed in detail. Finally, through the analysis of the conflicts of interest, they are analyzed from the cooperative, the farmers, Four aspects of supermarket and other factors summed up the causes of conflict of interest among stakeholders. Chapter four is to analyze the causes of conflicts of interest among stakeholders in the previous chapter. The fifth chapter is the summary, through the above chapters, the conflicts of interest among the stakeholders in the agricultural super docking are analyzed and solved. Based on the analysis of the conflicts of interest among the stakeholders in the supply chain of "agricultural product docking", the development strategy of improving the mode of "agricultural super docking" is obtained in this paper.
【學位授予單位】：華中師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F326.6

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