本文選題：農(nóng)民需求　切入點(diǎn)：零售藥店　出處：《中南林業(yè)科技大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著社會(huì)主義新農(nóng)村建設(shè)的迅速推進(jìn),廣大農(nóng)民生活水平和經(jīng)濟(jì)收入顯著提高的同時(shí),農(nóng)村群眾也開始更多關(guān)注自身健康和養(yǎng)生保健,這對(duì)農(nóng)村醫(yī)藥事業(yè)發(fā)展也提出了更高的要求。隨著農(nóng)村藥品監(jiān)管網(wǎng)絡(luò)和供應(yīng)網(wǎng)絡(luò)(簡稱“兩網(wǎng)”)建設(shè)逐步開展,借助國內(nèi)外零售藥品企業(yè)在城市的經(jīng)營模式經(jīng)驗(yàn),在農(nóng)村鄉(xiāng)鎮(zhèn)、村設(shè)置藥品零售企業(yè),為廣大農(nóng)村老百姓提供及時(shí)、方便、質(zhì)優(yōu)、價(jià)廉的用藥服務(wù),無疑對(duì)改善農(nóng)村居民購藥難狀況,平抑藥品價(jià)格,提高藥品質(zhì)量等都產(chǎn)生積極作用,是一項(xiàng)惠及廣大農(nóng)民群眾的有益舉措。同時(shí),大力發(fā)展農(nóng)村藥品零售企業(yè)又能為部分有能力的農(nóng)村勞動(dòng)力增加就業(yè)崗位,促進(jìn)農(nóng)民增收和農(nóng)村經(jīng)濟(jì)發(fā)展,也是堅(jiān)持以人為本、落實(shí)科學(xué)發(fā)展觀及加快社會(huì)主義新農(nóng)村建設(shè)的需要。然而就目前的經(jīng)營現(xiàn)狀而言,在許可條件逐漸苛嚴(yán)和市場(chǎng)競(jìng)爭明顯加劇的雙重壓力之下,農(nóng)村零售藥店(尤其是縣城以下)很難滿足廣大農(nóng)民群眾對(duì)其經(jīng)營管理、專業(yè)服務(wù)水平的需求期待。農(nóng)村零售藥店生存和發(fā)展的前景不容樂觀。本研究首先通過文獻(xiàn)綜述,歸納總結(jié)出國內(nèi)外藥品零售企業(yè)的經(jīng)營模式和發(fā)展現(xiàn)狀；目前我國農(nóng)村零售藥店存在的問題,以及“新醫(yī)改”和新版GSP政策對(duì)農(nóng)村零售藥店的影響；農(nóng)村零售藥店經(jīng)營模式調(diào)整的意義等,并在此基礎(chǔ)上根據(jù)國內(nèi)外研究現(xiàn)狀詳細(xì)地闡述本研究的意義。然后,在對(duì)需求期待和經(jīng)營模式進(jìn)行理論分析的基礎(chǔ)上,根據(jù)深入對(duì)農(nóng)村農(nóng)民群眾和藥品零售企業(yè)的實(shí)際調(diào)查和分析結(jié)果,進(jìn)行農(nóng)民需求期待與農(nóng)村零售藥店經(jīng)營模式關(guān)系實(shí)證研究,以及不同人口統(tǒng)計(jì)學(xué)、組織學(xué)特征變量上的差異研究。截取困擾藥品零售企業(yè)經(jīng)營模式中最核心的因素(包括經(jīng)營管理、專業(yè)素質(zhì)、藥學(xué)服務(wù)質(zhì)量、服務(wù)水平等)進(jìn)行研究。期望通過本研究能為解決農(nóng)村零售藥店的經(jīng)營模式問題,提出建立標(biāo)準(zhǔn)化的運(yùn)營體系、“國醫(yī)藥養(yǎng)生館”特色之路、發(fā)展“三網(wǎng)融合”等可供參考的建議。本研究提出了解決農(nóng)村零售藥品企業(yè)發(fā)展困難的對(duì)策,同時(shí)還指出了本研究的不足與未來的研究展望。
[Abstract]:With the rapid development of the new socialist countryside, while the peasants' living standards and economic income have improved significantly, the rural masses have begun to pay more attention to their own health and health care. With the gradual development of the rural drug regulatory network and the supply network ("two networks"), with the help of the experience of domestic and foreign retail pharmaceutical enterprises in the urban business model, in rural villages and towns, The setting up of drug retail enterprises in the village to provide timely, convenient, high-quality and inexpensive drug service to the broad masses of rural people will undoubtedly play a positive role in improving the difficult condition of drug purchase for rural residents, stabilizing the drug prices, and improving the quality of drugs, etc. It is a beneficial move to benefit the broad masses of peasants. At the same time, vigorously developing rural drug retail enterprises can also increase employment posts for some capable rural labor forces, promote farmers' income and rural economic development, and adhere to people-oriented approach. It is necessary to implement the scientific concept of development and to speed up the construction of a new socialist countryside. However, as far as the present operating situation is concerned, under the double pressure of gradually stringent licensing conditions and marked intensification of market competition, Rural retail pharmacies (especially below the county seat) are difficult to meet the expectations of farmers for their management and professional service level. The prospects for the survival and development of rural retail pharmacies are not optimistic. This paper summarizes the management mode and development status of drug retail enterprises at home and abroad, the existing problems of rural retail pharmacies in China, and the influence of "New Medical Reform" and the new GSP policy on rural retail pharmacies. The significance of the adjustment of rural retail drugstore management model, and on this basis, according to the current research situation at home and abroad, the significance of this study is elaborated in detail. Then, on the basis of theoretical analysis of demand expectation and business model, Based on the actual investigation and analysis of rural farmers and drug retail enterprises, the empirical study on the relationship between farmers' demand expectation and rural retail drugstore management model, as well as different demographics, is carried out. Study on the differences in histological characteristics. The most core factors (including management, professional quality, pharmaceutical service quality, etc.) that haunt the business model of pharmaceutical retailing enterprises, It is expected that this study can solve the problem of the management model of rural retail drugstores, and put forward a standardized operation system, "national medicine and health preservation hall" characteristic road, This study puts forward some countermeasures to solve the difficulties in the development of rural retail pharmaceutical enterprises, and also points out the shortcomings of this study and the prospect of future research.
【學(xué)位授予單位】：中南林業(yè)科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F721;F323

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 范平;邵崇鈺;;淺談零售藥店品類管理之困境[J];當(dāng)代經(jīng)濟(jì);2011年16期

2 張鴻雁;;需要層次理論在消費(fèi)需求中的體現(xiàn)[J];科學(xué)與管理;2007年06期

3 任振東;鄧紫楠;;挖掘消費(fèi)者心理需求與市場(chǎng)開發(fā)[J];商場(chǎng)現(xiàn)代化;2006年34期

4 郭海英;李宏偉;;更加多元 更加專業(yè)[J];中國藥店;2009年07期

5 蔣皓;倪永兵;;新醫(yī)改背景下推進(jìn)零售藥店藥學(xué)服務(wù)探討[J];南京醫(yī)科大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2011年04期

6 王錦霞,朱丹,丁敬東,慕建業(yè);美國零售連鎖藥店概況[J];醫(yī)藥導(dǎo)報(bào);2002年03期

7 孔亮,邱家學(xué);我國社會(huì)藥房現(xiàn)狀及發(fā)展建議[J];中國藥房;2003年01期

8 龔毅;臺(tái)灣地區(qū)零售藥店的現(xiàn)狀與發(fā)展趨勢(shì)[J];中國藥房;2004年03期

9 周好田,張朝華,周福勤;改進(jìn)藥品調(diào)配質(zhì)量,提高患者依從性[J];中國藥房;2004年04期

10 周芳艷;何勇;蔣志勇;;岳陽地區(qū)零售藥店經(jīng)營管理現(xiàn)狀的分析與建議[J];亞太傳統(tǒng)醫(yī)藥;2012年07期

，

本文編號(hào)：1617176