發(fā)布時間：2018-03-05 08:35

  本文選題：生產策略　切入點：市場化采購　出處：《南京大學》2017年碩士論文　論文類型：學位論文

【摘要】：隨著水果產業(yè)的發(fā)展,碭山縣已發(fā)展成最大的黃桃產區(qū)之一,碭山縣黃桃罐頭加工企業(yè)也不斷增加與壯大。黃桃罐頭是一種可長久保存的美味的加工食品、并且滿足喜歡吃黃桃的人的需求。由于黃桃具有周期性和極易腐蝕性,所以黃桃主要是用于加工成黃桃罐頭。也正是因為黃桃的極易腐爛、存儲周期短這一特點,加工企業(yè)在采摘和加工黃桃時,需要投入更多的人力、物力和財力以保證在更短的時間內完成黃桃的采摘和加工,以及延長黃桃的存儲時間。這種投入可以用努力水平來表示。碭山縣黃桃罐頭加工企業(yè)是原材料導向型,黃桃的供應完全充足,本文主要考慮了售價、努力水平的變化以及加工企業(yè)和種植戶之間的博弈均衡,從而建立起了加工企業(yè)的利潤目標函數(shù),通過數(shù)值分析的方法分析出了加工企業(yè)的最優(yōu)利潤隨著售價、努力水平、市場的發(fā)展之間的變化關系。本文第一章的描述了相關研究背景、闡明了研究問題,并概括總結了國內外文獻,這些國內外文獻是本文研究的基礎。第二章主要分析了碭山縣黃桃罐頭加工企業(yè)的產業(yè)現(xiàn)狀和產業(yè)特征,并概括和解釋了三種采購模式如下:市場化采購模式,即農戶與黃桃罐頭加工企業(yè)關聯(lián)的初級形態(tài)。在每年黃桃成熟的季節(jié),黃桃罐頭加工企業(yè)對農戶生產出來的農產品進行一次性收購,雙方不簽訂任何形式的協(xié)議,都是按照自身的需求及意愿進行交易,交易價格按照當時當?shù)氐氖袌鰞r格。縱向一體化采購模式,即在黃桃成熟期之前加工企業(yè)與農戶簽訂具有法律效力的租賃合同。加工企業(yè)選擇農戶種植的品種,確定種植的標準,確定租賃的果樹量,并對租賃的果樹進行統(tǒng)一的管理及采摘。相當于黃桃罐頭加工企業(yè)買斷農戶的黃桃樹的經營管理權,這樣黃桃的生產、加工和銷售等所有環(huán)節(jié)都成了黃桃罐頭加工企業(yè)管理經營的一部分。合作社模式,即黃桃罐頭加工企業(yè)和一定數(shù)量的種植戶簽訂合作協(xié)議和收購協(xié)議。加工企業(yè)提供黃桃果樹管理的技術支持和標準要求,由各個種植戶之間合作統(tǒng)一管理桃樹,加工企業(yè)除了向合作社的種植戶支付約定的收購價格以外,還會根據黃桃罐頭的售價,給予種植戶一定比例的補貼。第三章分別討論三種采購模式,并結合黃桃易腐性和黃桃罐頭市場推廣引入加工企業(yè)努力水平這一決策變量下的生產策略,該章通過目標函數(shù)所具有的凹性,得到用參數(shù)和變量表示的最優(yōu)解表達式和用努力水平表示的加工企業(yè)收益情況,第四章主要是對第三章中的三種采購模式進行數(shù)值比較,通過比較三種模式的最優(yōu)利潤,得知三種模式的黃桃罐頭的利潤隨售價先增后減,且市場化采購模式下的黃桃罐頭加工企業(yè)在同樣的條件下比其他模式的加工企業(yè)的利潤更低,而合作社模式會在補貼較少時表現(xiàn)出一定的優(yōu)勢,但同時可能會引發(fā)違約風險。三種模式的利潤函數(shù)隨著努力水平先增后減,縱向一體化模式和市場化采購模式下的最優(yōu)努力水平是一樣的,而合作社模式下的努力水平較其他兩種模式低。所以縱向一體化模式是企業(yè)發(fā)展壯大后最可能采用的模式,而在發(fā)展初期會主要采用市場化采購模式,在發(fā)展到一定規(guī)模會采用合作社模式,選擇好的合作伙伴,處理好補貼使得在市場上占有一定的優(yōu)勢和獲得較好的利潤。第五章是結合以上分析和碭山縣黃桃罐頭加工企業(yè)的現(xiàn)狀提出相關建議。
[Abstract]:With the development of fruit industry in Dangshan county has developed into one of the largest peach producing and processing enterprises in Dangshan County canned yellow peach will continue to increase and grow. Canned yellow peach is a kind of processed food can be preserved for long and delicious, and meet the love to eat peach to the needs of the people. Because of the periodicity and yellow peach easy to corrosion, so the yellow peach is mainly used for processing into canned yellow peach. It is also because of yellow peach is highly perishable, the storage period is short, picking and processing enterprises in the processing of yellow peach, need to invest more manpower, material and financial resources to ensure peach picking and processing in a shorter time, and prolong the storage time of yellow peach. This input can be used to express. The effort level of Dangshan County canned yellow peach processing enterprises of raw materials oriented, peach supply completely enough, this paper mainly consider the price level change efforts A game equilibrium between and processing enterprises and farmers, so as to establish the objective function of profit processing enterprises, through the numerical analysis method to analysis the optimal profit of processing enterprises as the price, effort level, changes in the relationship between the development of the market. The first chapter describes the research background, expounds the research the problem, and summarizes the domestic and foreign literature, the literature is the foundation of this paper. The second chapter mainly analyzes the industry status and characteristics of the industry of Dangshan County canned yellow peach processing enterprises, and summarized and explained the three kinds of procurement mode is as follows: market procurement mode, which is the primary form of farmers' Association and canned yellow peach processing enterprises. In the mature season of the year, yellow peach, yellow peach canned processing enterprises are one-time acquisition of farmers produced agricultural products, the two sides did not sign any agreement, all Is the transaction in accordance with the needs and wishes of the transaction price in accordance with the market price of the local time. The vertical integration of procurement mode, namely before peach mature processing enterprises and farmers signed the lease contract has the legal effect. The farmer planted varieties selection and processing enterprises, determine the standard to determine the amount of fruit planting, lease, and lease for unified management and fruit picking. Management right equivalent of canned yellow peach processing enterprises buy farmers yellow peach tree, this yellow peach production, processing and sales of all the links have become a part of yellow peach canned processing enterprise management. The cooperative model, namely canned yellow peach processing enterprises and a certain number of growers signed a cooperation agreement and the acquisition agreement. Processing enterprises to provide technical support for peach fruit management and cooperation between various standards, by the unified management of peach growers In addition to the tree, processing enterprises growers cooperatives agreed to pay the purchase price will be based on the price of canned yellow peach, give farmers a certain proportion of subsidies. The third chapter discusses three kinds of procurement mode, and combining with the production strategy of yellow peach perishable canned yellow peach and market promotion into the effort level of processing enterprises the decision variables of the concavity of this chapter through the objective function with the proceeds from the situation of processing enterprises with optimal parameters and variables of the solution and the effort level said, the fourth chapter is mainly on the three procurement model in Chapter third numerical comparison, the optimal profit of the comparison of the three models that the three modes of canned yellow peach profit with the price increase first and then decrease, and the market purchasing mode of canned yellow peach processing enterprises under the same conditions than other modes of processing enterprises profit more Low, and cooperative mode will show some advantage in less subsidies, but also may lead to the risk of default. The profit function of three modes with the effort level increased first and then decreased, the optimal effort level of vertical integration mode and market procurement mode is the same, but the cooperative efforts level than other two modes of vertical integration mode is low. So the enterprises to grow the most likely use mode, and in the early stages of development will mainly adopt market-oriented procurement mode, in the development of a certain size will adopt the cooperative model, choose a good partner to deal with the subsidy has certain advantages and get a better profit in the market the fifth chapter is the analysis above and combined with the status quo of Dangshan County canned yellow peach processing enterprises and puts forward relevant suggestions.

【學位授予單位】：南京大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F326.5

【參考文獻】

相關期刊論文 前10條

1 張琳敏;;碭山縣黃桃產業(yè)發(fā)展研究[J];商場現(xiàn)代化;2016年21期

2 楊素秋;;碭山黃桃主要品種及其栽培技術[J];安徽林業(yè)科技;2016年04期

3 林強;葉飛;;“公司+農戶”型訂單農業(yè)供應鏈的Nash協(xié)商模型[J];系統(tǒng)工程理論與實踐;2014年07期

4 宋禮民;;多元函數(shù)凹凸性的定義和判別法[J];高等數(shù)學研究;2014年04期

5 黃建輝;林強;李金保;;隨機市場價及公司可違約下的農民專業(yè)合作社博弈分析[J];廣東農業(yè)科學;2014年04期

6 張艷平;武拉平;;基于“農戶+合作社+公司”型訂單農業(yè)執(zhí)行情況及影響因素探析——以山東膠州農村合作社白菜訂單為例[J];江西農業(yè)大學學報(社會科學版);2012年04期

7 趙明;周永務;;隨機模糊需求下的自由分布報童問題研究[J];合肥工業(yè)大學學報(自然科學版);2011年06期

8 葉飛;林強;李怡娜;;基于CVaR的“公司+農戶”型訂單農業(yè)供應鏈協(xié)調契約機制[J];系統(tǒng)工程理論與實踐;2011年03期

9 廖莉;吳耀華;孫國華;;隨機產量下的二級供應鏈契約協(xié)調[J];計算機集成制造系統(tǒng);2010年08期

10 程露;萬仲平;侯闊林;蔣威;;CVaR準則下的雙層報童問題模型研究[J];運籌學學報;2008年04期

相關博士學位論文 前4條

1 李績才;考慮風險和損失偏好的季節(jié)性產品供應鏈運作策略研究[D];華南理工大學;2014年

2 梁巧;合作社對農戶生產效益和規(guī)模效率的影響[D];浙江大學;2011年

3 張國權;供需不確定下制造商的多策略響應模型研究[D];大連理工大學;2010年

4 田俊峰;不確定性條件下供應鏈管理優(yōu)化模型及算法研究[D];西南交通大學;2005年

相關碩士學位論文 前4條

1 楊旭東;炎陵縣黃桃營銷策略研究[D];中南林業(yè)科技大學;2016年

2 何佩琳;隨機供需情形下超市生鮮農產品的訂貨決策研究[D];東南大學;2015年

3 陳科;不確定環(huán)境下農產品供應鏈協(xié)調決策模型研究[D];浙江工業(yè)大學;2014年

4 龐田田;安徽省碭山縣黃桃種植戶與加工企業(yè)利益關聯(lián)研究[D];西南大學;2014年

，

本文編號：1569505