本文關(guān)鍵詞： 鮮活農(nóng)產(chǎn)品 電子商務(wù) 流通模式 農(nóng)消對接　出處：《西南交通大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】："三農(nóng)"問題一直是我國近幾年來最為重視的問題之一,鮮活農(nóng)產(chǎn)品是我國農(nóng)業(yè)的重要的組成部分,既是人們?nèi)粘Ｉ畹谋匦杵?又是農(nóng)戶增收的重要來源。我國鮮活農(nóng)產(chǎn)品傳統(tǒng)流通渠道環(huán)節(jié)長、成本高、損耗大、流通信息滯后等特點嚴(yán)重阻礙了我國農(nóng)業(yè)經(jīng)濟發(fā)展步伐,優(yōu)化鮮活農(nóng)產(chǎn)品流通渠道,使其高效順暢流通,可以降低成本,提高經(jīng)濟增長、人們生活水平,有利于維護社會穩(wěn)定,優(yōu)化流通渠道是我國農(nóng)業(yè)發(fā)展必然選擇。首先針對國內(nèi)現(xiàn)有鮮活農(nóng)產(chǎn)品流通模式進行深入分析,并對傳統(tǒng)流通模式、供應(yīng)鏈一體化模式、農(nóng)超對接模式三種具有典型代表的模式的優(yōu)劣進行比較研究,在此基礎(chǔ)上提出優(yōu)化程度更高的新型網(wǎng)絡(luò)直銷模式—"農(nóng)消對接"模式;其次對基于電子商務(wù)平臺的"農(nóng)消對接"模式概念、特點、現(xiàn)實意義、具體的運作機制等進行了詳細(xì)研究,并提出相關(guān)對策建議;文章最后,以山東省生鮮蔬菜流通為例,得到山東省蔬菜供應(yīng)冬夏特點鮮明,供應(yīng)渠道復(fù)雜的特性。加上山東省內(nèi)農(nóng)業(yè)合作社規(guī)模發(fā)展迅速,集體化生產(chǎn)日益成熟,農(nóng)業(yè)電子商務(wù)發(fā)展也是如火如荼。論文以山東省蔬菜流通為研究對象,以山東省城市周邊提供冬夏蔬菜供應(yīng)的散戶、農(nóng)業(yè)合作社、生產(chǎn)基地為主要生產(chǎn)者,以居住在城鎮(zhèn)中加入"農(nóng)消對接"模式的家庭用戶為消費者,從前期宣傳、實踐階段和展望不足等方面具體說明怎樣運行"農(nóng)消對接"模式,詳細(xì)介紹說明了運行基于電子商務(wù)平臺的"農(nóng)消對接"模式的具體運行流程。文章最后提出山東省在現(xiàn)貨農(nóng)產(chǎn)品流通模式雖然取得了一些成就,但各種流通模式的實踐操作細(xì)節(jié)還不夠具體。隨著農(nóng)業(yè)科技的日新月異,農(nóng)產(chǎn)品的生產(chǎn)規(guī)模不斷提高,需要加強現(xiàn)貨農(nóng)產(chǎn)品的流通體系建設(shè),不斷完善現(xiàn)代農(nóng)產(chǎn)品流通模式,建立產(chǎn)銷運行平衡、保障市場供應(yīng)的長效機制,切實維護好生產(chǎn)者和消費者的權(quán)益。
[Abstract]:The issue of "agriculture, countryside and farmers" has always been one of the most important problems in China in recent years. Fresh agricultural products are an important part of our agriculture and are not only the necessities of people's daily life. It is also an important source for farmers to increase their income. The characteristics of traditional circulation channels of fresh agricultural products in China, such as long links, high cost, large losses and lagging circulation information, have seriously hindered the pace of agricultural economic development in our country and optimized the circulation channels of fresh and live agricultural products. Making it efficient and smooth circulation can reduce costs, improve economic growth, people's living standards, and help maintain social stability. Optimization of circulation channels is the inevitable choice of agricultural development in China. Firstly, the circulation mode of fresh agricultural products in China is deeply analyzed, and the traditional circulation mode and supply chain integration mode are analyzed. The advantages and disadvantages of the three typical models are compared and studied. On the basis of this, a new network direct selling mode with higher optimization degree is put forward, which is called "Farm-elimination docking" mode. Secondly, the concept, characteristics, practical significance and specific operation mechanism of the mode of "agricultural elimination and docking" based on e-commerce platform are studied in detail, and the relevant countermeasures and suggestions are put forward. Finally, the article takes the circulation of fresh vegetables in Shandong Province as an example. The characteristics of vegetable supply in Shandong Province in winter and summer are distinct, and the supply channels are complex. In addition, the scale of agricultural cooperatives in Shandong Province has developed rapidly, and collectivized production has become increasingly mature. The development of agricultural electronic commerce is also in full swing. This paper takes the vegetable circulation in Shandong Province as the research object, and takes the retail investors, agricultural cooperatives and production bases around the cities of Shandong Province to supply vegetables in winter and summer as the main producers. Taking the household users who live in cities and towns to join the mode of "rural elimination and docking" as consumers, this paper explains how to run the mode of "rural elimination and docking" from the aspects of early propaganda, practical stage and lack of prospects, etc. This paper introduces in detail the specific operation flow of the mode of "agricultural elimination and docking" based on electronic commerce platform. Finally, the paper points out that Shandong Province has made some achievements in the circulation mode of spot agricultural products. With the rapid development of agricultural science and technology and the continuous increase in the scale of agricultural production, it is necessary to strengthen the construction of the circulation system of spot agricultural products and constantly improve the circulation mode of modern agricultural products. Establish a balanced operation of production and marketing, ensure a long-term mechanism of market supply, and effectively safeguard the rights and interests of producers and consumers.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F326.6;F724.6

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