本文關(guān)鍵詞：信息化條件下梅花鹿產(chǎn)業(yè)發(fā)展中的政府角色　出處：《吉林大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：信息時代的發(fā)展帶動了每個產(chǎn)業(yè)經(jīng)濟效益的提高，政府的職能也慢慢從“管制型”政府向“服務(wù)型”政府轉(zhuǎn)變，對產(chǎn)業(yè)市場的管理方式也發(fā)生了改變，信息化條件下政府在產(chǎn)業(yè)發(fā)展中承擔(dān)怎樣的角色越來越引起人們的關(guān)注。本文選取吉林省最具地域代表性的梅花鹿產(chǎn)業(yè)進行研究，選擇長春市雙陽區(qū)鹿鄉(xiāng)鎮(zhèn)為調(diào)研地點，深入研究梅花鹿產(chǎn)業(yè)發(fā)展中的問題以及信息化條件下產(chǎn)業(yè)發(fā)展中的政府角色轉(zhuǎn)變。 梅花鹿產(chǎn)業(yè)曾經(jīng)經(jīng)歷低谷期，主要原因有：市場上產(chǎn)品供過于求，供需關(guān)系的不平衡造成了市場失靈；政府的監(jiān)管不力致使市場秩序更加混亂，個別行為人和企業(yè)造成的外部效應(yīng)導(dǎo)致市場失靈；由于信息的失真性引起市場混亂；專業(yè)機構(gòu)以及學(xué)術(shù)界對鹿產(chǎn)業(yè)的專業(yè)研究較少等。在早期的產(chǎn)業(yè)發(fā)展中，政府做出了一些努力，出臺了相關(guān)的扶持政策，也通過補貼、調(diào)整市場結(jié)構(gòu)等舉措挽救了市場。隨著信息化的發(fā)展，政府為了應(yīng)對市場的變化，對產(chǎn)業(yè)的發(fā)展做出了更多的舉措，具體表現(xiàn)在：幫助鹿鄉(xiāng)鎮(zhèn)成功冠名“中國梅花鹿之鄉(xiāng)”，加強了宏觀調(diào)控、市場監(jiān)管以及政策引導(dǎo)，組織成立了行業(yè)協(xié)會以便更好的解決市場問題。 然而信息化條件下的梅花鹿產(chǎn)業(yè)，，還存在很多的問題。在養(yǎng)殖階段，存在銀行針對養(yǎng)殖戶和經(jīng)銷商的貸款額度不同、政府補助較低、保險不到位等問題。在加工銷售階段，存在一些經(jīng)銷商不希望政府幫忙、國家對鹿產(chǎn)品定性模糊、網(wǎng)上信息失真、深加工粗糙、標準模糊、政府宣傳力度不夠、市場監(jiān)管力度不強等問題。對此，政府應(yīng)該采取一定的舉措，應(yīng)給予產(chǎn)品正確定位，拓寬產(chǎn)業(yè)發(fā)展空間；擴大產(chǎn)業(yè)集群的規(guī)模，促進長遠發(fā)展；提高信息化水平，推進梅花鹿產(chǎn)業(yè)體驗式消費模式；政府及相關(guān)部門應(yīng)加強監(jiān)管，保障梅花鹿產(chǎn)業(yè)健康發(fā)展。作為信息時代最多信息的擁有者，政府應(yīng)該有能力在新形式下適時的扮演不同的角色，像服務(wù)者、市場行動者、保護傘、“介紹人”等角色，才能在推動自身創(chuàng)新的同時帶動產(chǎn)業(yè)的發(fā)展與創(chuàng)新。
[Abstract]:The development of the information age has led to the improvement of the economic benefits of each industry, and the functions of the government have gradually changed from the "regulatory" government to the "service-oriented" government, and the mode of management of the industrial market has also changed. Under the condition of information technology, the role of government in industrial development has attracted more and more attention. This paper selects the most representative sika deer industry in Jilin Province to study. This paper chooses Lu-town of Shuangyang District of Changchun City as the research site to study deeply the problems in the development of Sika deer industry and the change of government role in the industrial development under the condition of information technology. Sika deer industry has experienced a low period, the main reasons are: the supply of products in the market exceeds demand, the imbalance between supply and demand leads to market failure; The weak supervision of the government makes the market order more chaotic, and the external effects caused by individual actors and enterprises lead to the market failure; Market confusion caused by the distortion of information; In the early industry development, the government made some efforts, introduced the relevant support policies, but also through subsidies. Adjustment of market structure and other measures have saved the market. With the development of information technology, the government has made more measures to deal with the changes in the market. It is shown in the following aspects: helping deer towns to successfully name "the hometown of Chinese sika deer", strengthening macro-control, market supervision and policy guidance, organizing and establishing trade associations in order to solve market problems better. However, there are still many problems in the sika deer industry under the condition of information technology. In the breeding stage, there are different loan quotas for farmers and dealers, and the government subsidies are low. In the stage of processing and sales, there are some dealers do not want government help, the state of deer products qualitative fuzzy, online information distortion, rough processing, fuzzy standards, government propaganda is not enough. The market supervision is not strong and so on. To this problem, the government should take certain measures, should give the product the correct orientation, widen the industry development space; Expanding the scale of industrial clusters to promote long-term development; Improving the level of informatization and promoting the experience consumption mode of sika deer industry; The government and related departments should strengthen supervision to ensure the healthy development of sika deer industry. As the owner of the most information in the information age, the government should be able to play different roles in the new form, such as service. Market actors, umbrella, "introduction" and other roles, in order to promote their own innovation at the same time to promote the development and innovation of industry.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F326.3

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