本文關(guān)鍵詞：博樂市休閑農(nóng)業(yè)發(fā)展現(xiàn)狀及對策研究　出處：《石河子大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：休閑農(nóng)業(yè)的迅速發(fā)展,為農(nóng)業(yè)結(jié)構(gòu)的調(diào)整優(yōu)化,甚至整個國民經(jīng)濟(jì)的轉(zhuǎn)型升級提供了有益的補(bǔ)充。休閑農(nóng)業(yè)在歐美、日本和中國臺灣已經(jīng)發(fā)展多年,形成了完善的產(chǎn)業(yè)體系和經(jīng)營管理模式。中國內(nèi)地休閑農(nóng)業(yè)有近30年的發(fā)展,但處于起步階段,產(chǎn)品服務(wù)質(zhì)量不高,管理不規(guī)范等問題還不同程度的存在。從農(nóng)村發(fā)展的角度來說,休閑農(nóng)業(yè)的發(fā)展帶動城鄉(xiāng)之間的物資,資本和訊息互通有無,可以沖破二元結(jié)構(gòu)的限制,創(chuàng)建以旅游業(yè)促進(jìn)農(nóng)業(yè),以農(nóng)業(yè)發(fā)展帶動旅游業(yè)發(fā)展的模式,為解決我國三農(nóng)問題,提供了新的發(fā)展路徑。博樂市作為博爾塔拉蒙古自治州首府城市,有31個少數(shù)民族聚居,以農(nóng)業(yè)發(fā)展為主,農(nóng)業(yè)人口約占50%。近三年博樂市經(jīng)濟(jì)社會進(jìn)入一個新的發(fā)展階段,當(dāng)?shù)卣畬⑵浞Q為“一年快起步、三年翻一番、五年大變樣”,城市面貌日新月異。博樂市每年接待游客91.4萬人次,實(shí)現(xiàn)旅游收入2.07億元,被評為中國優(yōu)秀旅游城市。該地區(qū)有豐富多彩的民風(fēng)民俗文化,擁有農(nóng)業(yè)發(fā)展優(yōu)勢和旅游業(yè)發(fā)展前景。農(nóng)家樂為構(gòu)成休閑農(nóng)業(yè)的主要組成部分,據(jù)不完全統(tǒng)計,目前博樂市有荷花池、天朗生態(tài)園農(nóng)家樂、香格里拉度假村等大中型農(nóng)家樂6個,小型農(nóng)家樂20余個。博樂市休閑旅游農(nóng)業(yè)企業(yè)達(dá)到36家,2010年休閑農(nóng)業(yè)游客達(dá)1.6萬人次,營業(yè)收入1820萬元,解決農(nóng)民就業(yè)200余人,1300戶,休閑農(nóng)業(yè)為博樂市的旅游業(yè)和農(nóng)業(yè)發(fā)展提供了有力的補(bǔ)充。然而,由于該地區(qū)休閑農(nóng)業(yè)理論研究比較滯后,政府在發(fā)展休閑農(nóng)業(yè)的過程中,缺乏系統(tǒng)的科學(xué)規(guī)劃和宏觀層面的理論指導(dǎo),導(dǎo)致目前出現(xiàn)休閑農(nóng)業(yè)和鄉(xiāng)村旅游整體規(guī)模較小、集約化程度不高、競爭力不強(qiáng)、產(chǎn)品單一、服務(wù)不夠規(guī)范等深層次問題,需要進(jìn)一步從理論上對休閑農(nóng)業(yè)進(jìn)行深入系統(tǒng)的研究,以科學(xué)的理論指導(dǎo)來推動博樂市休閑農(nóng)業(yè)的健康發(fā)展。本文首先闡述研究了發(fā)展休閑農(nóng)業(yè)的意義和目的。再次,對博樂市休閑農(nóng)業(yè)的發(fā)展現(xiàn)狀與制約因素進(jìn)行了深入分析。再次,實(shí)證分析了休閑農(nóng)業(yè)發(fā)展成功案例的經(jīng)驗(yàn)做法。在此基礎(chǔ)上借鑒并提出完善博樂市休閑農(nóng)業(yè)發(fā)展的對策和創(chuàng)新性結(jié)論:對休閑農(nóng)業(yè)進(jìn)行“微營銷”,打破宣傳模式,實(shí)施“品牌化”戰(zhàn)略;整合優(yōu)勢資源,開展“節(jié)慶游”“采摘游”等活動助增收;統(tǒng)一標(biāo)準(zhǔn)規(guī)范管理,打造精品旅游線;因地制宜開發(fā),做到農(nóng)民得實(shí)惠;整合涉農(nóng)優(yōu)惠資金,發(fā)展項(xiàng)目促就業(yè);擴(kuò)大投資渠道,加強(qiáng)基礎(chǔ)設(shè)施建設(shè)等。
[Abstract]:The rapid development of leisure agriculture has provided a useful supplement for the adjustment and optimization of agricultural structure and even the transformation and upgrading of the whole national economy. Leisure agriculture has been developing in Europe and America Japan and Taiwan for many years. The leisure agriculture in the mainland of China has been developing for nearly 30 years, but it is still in its infancy, and the quality of its products and services is not high. From the perspective of rural development, the development of leisure agriculture promotes the exchange of goods, capital and information between urban and rural areas, which can break through the restriction of dual structure. The model of promoting agriculture with tourism and driving tourism development with agricultural development provides a new development path for solving the problems of agriculture, rural areas and farmers in our country. Bole is the capital city of Bortala Mongolia Autonomous Prefecture. There are 31 minority communities, mainly agricultural development, the agricultural population accounts for about 50. In the past three years, the economic and social development of Bolo City has entered a new stage of development, the local government called it "a fast start in one year." Double in three years, change in five years, "the city is changing with each passing day. Bolo City receives 914,000 tourists every year, realizing tourism income of 207 million yuan." The area has rich and colorful folk culture, advantages of agricultural development and prospects of tourism development. Nongjiale is the main component of leisure agriculture, according to incomplete statistics. At present, there are lotus ponds, Tianlang Ecological Garden, Shangri-La Resort and other large and medium-sized farmers in Bole City. There are more than 20 small ones. There are 36 leisure tourism agricultural enterprises in Bole City. In 2010, leisure agricultural tourists reached 16,000 people, operating income 18.2 million yuan, more than 200 people to solve the employment of farmers 1, 300 households. Leisure agriculture provides a powerful supplement to the tourism and agricultural development of Bolo City. However, due to the lagging behind in the theoretical research of leisure agriculture in this area, the government is developing leisure agriculture in the process. Lack of systematic scientific planning and macro-level theoretical guidance, leading to the present leisure agriculture and rural tourism overall scale is small, the degree of intensification is not high, competitiveness is not strong, single product. The service is not standardized and other deep-seated problems, need to further theoretical research on leisure agriculture in-depth and systematic. With the guidance of scientific theory to promote the healthy development of leisure agriculture in Bole. This paper first elaborated the significance and purpose of the development of leisure agriculture. The development of leisure agriculture in Bolo City and the constraints of the status quo are analyzed. Again. Based on the empirical analysis of the successful cases of leisure agriculture development, the author puts forward the countermeasures and innovative conclusions to improve the development of leisure agriculture in Bole City: "Micro-marketing" of leisure agriculture. Break the propaganda mode and implement the "brand" strategy; Integrate advantage resources, carry out "festival tour", "pick tour" and other activities to help increase income; Unifying the standard and standardizing the management, creating the fine tour line; Develop according to the local conditions, so that farmers can get real benefits; The integration of agricultural preferential funds, development projects to promote employment; We will expand investment channels and strengthen infrastructure construction.
【學(xué)位授予單位】：石河子大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F323.4

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