本文關鍵詞：農(nóng)產(chǎn)品流通渠道中信息共享的作用機理研究　出處：《大連理工大學》2016年碩士論文　論文類型：學位論文

  更多相關文章： 農(nóng)產(chǎn)品流通渠道 信息共享的意愿 信息共享的質(zhì)量 交換關系差異化 基于過程的信任

【摘要】：農(nóng)產(chǎn)品流通渠道中,批發(fā)商與零售商在交換活動中的信息共享同時影響著產(chǎn)地和銷地市場的交易秩序。與其他行業(yè)產(chǎn)品的流通渠道相比,農(nóng)產(chǎn)品流通渠道有著不同的渠道成員構成結構和群體特征,且在業(yè)務上與前者有著極大的差異性,在農(nóng)產(chǎn)品流通渠道這種聯(lián)合松散的組織中,信息共享的影響因素和作用機理也發(fā)生改變。本文依據(jù)動機行為理論和相關研究,將信息共享分為信息共享的意愿和信息共享的質(zhì)量兩個維度,從渠道批發(fā)商和零售商的互動角度研究信息共享的意愿和信息共享的質(zhì)量對農(nóng)產(chǎn)品流通渠道的作用機理。同時,依據(jù)農(nóng)產(chǎn)品流通渠道中成員關系的特點,引入交換關系差異化和基于過程的信任作為前因變量,研究其對信息共享的意愿和信息共享的質(zhì)量的影響,并選擇未來合作預期作為結果變量�；趧訖C行為理論、社會交換理論和目標手段相互依賴理論,本文共構建了5組假設模型。本文參考已有文獻并結合本研究情境開發(fā)本文的測量量表,并通過預訪談、預調(diào)研等方法調(diào)整并形成最終量表和問卷。在正式調(diào)研中,通過在遼寧主要農(nóng)產(chǎn)品產(chǎn)地的大型農(nóng)產(chǎn)品收購市場進行實地調(diào)研及電話調(diào)查等,共收集問卷346份,有效問卷314份。然后,通過SPSS 19.0和Lisrel 8.7進行統(tǒng)計分析,對本文提出的假設進行檢驗,并檢驗了本文根據(jù)動機行為理論將信息共享劃分為信息共享的意愿和信息共享的質(zhì)量的合理性。本文提出的假設均得到支持,并得出本文的研究結論。本文的實證研究結果表明,在農(nóng)產(chǎn)品流通渠道中,批發(fā)商與零售商交換關系差異化負向影響渠道成員間信息共享的意愿和信息共享的質(zhì)量,并且二者之間基于過程的信任會部分中介這一過程；另外,渠道成員間信息共享的意愿和信息共享的質(zhì)量會正向影響交易雙方的未來合作預期,并且信息共享的意愿和質(zhì)量會對交換關系差異化和未來合作預期間的關系產(chǎn)生部分中介效應；本研究還表明在農(nóng)產(chǎn)品流通渠道中,信息共享的意愿和信息共享的質(zhì)量還存在內(nèi)在的作用機制,通過檢驗驗證了將信息共享劃分為信息共享的意愿和信息共享的質(zhì)量兩個維度的合理性。本文的研究結論具有一定的理論和實踐意義。
[Abstract]:In the distribution channels of agricultural products, the sharing of information between wholesalers and retailers in the exchange activities affects the trading order of markets of origin and place of sale at the same time, compared with the circulation channels of products in other industries. The agricultural product circulation channel has different channel member composition structure and the group characteristic, and has the great difference in the business with the former, in the agricultural product circulation channel this kind of union loose organization. The influencing factors and the mechanism of information sharing have also changed. According to the theory of motivation and behavior and related research, information sharing is divided into two dimensions: the willingness of information sharing and the quality of information sharing. From the perspective of the interaction between wholesalers and retailers, this paper studies the mechanism of the willingness of information sharing and the quality of information sharing on the distribution channels of agricultural products. At the same time, according to the characteristics of the member relationship in the distribution channels of agricultural products. This paper introduces exchange relationship differentiation and process-based trust as prodependent variables to study their influence on the willingness of information sharing and the quality of information sharing. Based on the theory of motivation and behavior, the theory of social exchange and the theory of interdependence of goal means, the author chooses the expectation of future cooperation as the result variable. In this paper, five hypothetical models were constructed. The measurement scale was developed by referring to the existing literature and combining with the situation of this study, and through pre-interview. In the formal investigation, we conduct field investigation and telephone survey through the large-scale agricultural product purchase market in Liaoning province. A total of 346 questionnaires and 314 valid questionnaires were collected. Then, through the statistical analysis of SPSS 19.0 and Lisrel 8.7, the hypothesis proposed in this paper was tested. It also tests the rationality of the intention to divide information sharing into information sharing and the quality of information sharing according to the theory of motivational behavior. The assumptions proposed in this paper are supported. And draw the conclusion of this paper. The empirical research results show that, in the circulation of agricultural products. The difference of exchange relationship between wholesalers and retailers negatively affects the willingness and quality of information sharing among channel members, and the process-based trust between them partly mediates the process; In addition, the willingness to share information and the quality of information sharing among channel members will positively affect the expectation of future cooperation between the two parties. And the willingness and quality of information sharing will have partial intermediary effect on the relationship between the difference of exchange relationship and the expectation of future cooperation. This study also shows that in the distribution channels of agricultural products, the willingness of information sharing and the quality of information sharing also have an inherent mechanism. The rationality of dividing information sharing into two dimensions: the willingness of information sharing and the quality of information sharing is verified by testing. The conclusion of this paper has some theoretical and practical significance.
【學位授予單位】：大連理工大學
【學位級別】：碩士
【學位授予年份】：2016
【分類號】：F326.6

【參考文獻】

相關期刊論文 前10條

1 楊全海;;澳大利亞農(nóng)業(yè)信息化建設對中國農(nóng)業(yè)信息化發(fā)展的啟示[J];農(nóng)業(yè)經(jīng)濟;2014年01期

2 李奇峰;梁麗娜;秦向陽;;我國農(nóng)業(yè)信息化建設面臨的主要問題及對策研究[J];安徽農(nóng)業(yè)科學;2012年05期

3 王震;仲理峰;;領導-成員交換關系差異化研究評述與展望[J];心理科學進展;2011年07期

4 王曉丹;;中國農(nóng)業(yè)信息化建設存在的問題及對策[J];現(xiàn)代農(nóng)業(yè)科技;2011年01期

5 劉鳳委;李琳;薛云奎;;信任、交易成本與商業(yè)信用模式[J];經(jīng)濟研究;2009年08期

6 鄧俊淼;;農(nóng)產(chǎn)品供應鏈價值增值制約因素分析——基于農(nóng)戶信息共享視角的探討[J];農(nóng)村經(jīng)濟;2009年05期

7 廖文梅;彭泰中;;信息不對稱對農(nóng)產(chǎn)品市場交易影響及對策研究[J];農(nóng)機化研究;2009年03期

8 李文舉;沈治宏;;知識共享中的溝通障礙分析[J];圖書館學研究;2008年11期

9 王洪鑫;孫承志;樊雪梅;;供應鏈環(huán)境下農(nóng)產(chǎn)品物流系統(tǒng)組織模式研究[J];生產(chǎn)力研究;2008年17期

10 徐廣印;王振鋒;王旭;理勇;怓曙光;;基于信息共享的農(nóng)產(chǎn)品物流運作模式研究[J];河南農(nóng)業(yè)大學學報;2008年04期

相關博士學位論文 前1條

1 李大平;高技術企業(yè)技術標準聯(lián)盟知識產(chǎn)權戰(zhàn)略研究[D];湖南大學;2007年

相關碩士學位論文 前1條

1 韓迎鋒;供應商—制造商信息共享及其影響因素研究[D];浙江大學;2008年

，

本文編號：1357588