本文關(guān)鍵詞：福州市大學(xué)生自助游發(fā)展研究　出處：《福建師范大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

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【摘要】：目前,在大學(xué)生群體中,有一種旅游方式正在越來越受大學(xué)生歡迎,那就是自助游。大學(xué)生群體對于自助游有著特殊的偏好,他們受教育程度較高、年輕具有活力、不喜歡被約束。自助游不但可以讓他們自由安排行程,并且可以滿足他們喜好體驗和自我挑戰(zhàn)的心理。大學(xué)生缺乏資金,卻有著充足的時間,所以這使得他們對于報團之類的旅行方式退避三舍。本文綜合研究了大學(xué)生自助游的相關(guān)文獻,在總結(jié)相關(guān)文獻的基礎(chǔ)上提出本文福州市大學(xué)生白助游這一研究角度。本文一共分為五章。第一章是緒論,主要是包括研究背景、研究意義、研究方法、研究創(chuàng)新點等：第二章自助游相關(guān)文獻綜述及理論基礎(chǔ)。自助游相關(guān)文獻綜述主要包括國內(nèi)外有關(guān)自助游、大學(xué)生自助游的相關(guān)研究文獻總結(jié),理論基礎(chǔ)主要包括本文研究需要涉及的支持理論；第三章是福州市大學(xué)生自助游特征分析,這部分通過問卷調(diào)查的方式收集資料,并對福州市大學(xué)生自助游的各個方面進行統(tǒng)計分析,并在最后一節(jié)中總結(jié)出福州市大學(xué)生自助游發(fā)展中存在的問題；第四章是對策研究,從支持體系和旅游企業(yè)的不同角度探討福州市大學(xué)生自助游市場的發(fā)展對策,試圖通過從企業(yè)的角度給出更多合理的對策研究；第五章是研究結(jié)論、研究不足與展望。本文希望旅游企業(yè)在進行大學(xué)生自助游市場開發(fā)的過程中,考慮業(yè)務(wù)轉(zhuǎn)型,以信息提供為主導(dǎo)業(yè)務(wù),以票務(wù)預(yù)訂為輔助業(yè)務(wù),以社交網(wǎng)站為基礎(chǔ)進行營銷。論文最后提出自助游發(fā)展的趨勢與展望,這也是筆者今后努力研究的方向。
[Abstract]:At present, among college students, one kind of tourism is becoming more and more popular with college students, which is self-help tour. College students have a special preference for self-help travel. They are highly educated, young and energetic, and they do not like to be constrained. The self-help tour not only allows them to arrange their trips freely, but also satisfies the psychology of their experience and self challenge. College students are lack of funds, but there are plenty of time, so that they avoid for newspaper group like travel. This paper makes a comprehensive study of the relevant literature of College Students' self-help travel. On the basis of the relevant literature, this paper puts forward the research angle of the white help tour of Fuzhou university students. This article is divided into five chapters. The first chapter is the introduction, mainly including the research background, research significance, research methods, research innovation and so on: the second chapter is related literature review and theoretical basis of self help travel. Travel related literature review mainly includes the related literature at home and abroad, students travel tours of the summary, the main theoretical basis of this study need to include support of theory; the third chapter is the analysis of travel characteristics of college students in Fuzhou City, this part of the collection of data through the questionnaire survey of Fuzhou City and various tours of the college students carries on the statistical analysis, and summed up the college students in Fuzhou city tour development problems in the last section; the fourth chapter is the countermeasure research, explore the development strategies of Fuzhou city college students travel market from different angles and support system of tourism enterprises, tries to give countermeasures from the angle of the enterprise more reasonable; fifth the chapter is the conclusion of the study, research and prospect. This paper hopes that tourism enterprises should consider business transformation in the process of self-help tourism market development, take information providing as the leading business, ticketing reservation as auxiliary business and social networking sites as the basis for marketing. Finally, the paper puts forward the trend and Prospect of the development of self-help tourism, which is the direction for the author to study hard in the future.
【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F592.7

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本文編號：1342326