本文選題：策略研究 + 融資租賃　； 參考：《大連理工大學(xué)》2014年碩士論文

【摘要】：創(chuàng)新銷售模式和渠道的開發(fā)是企業(yè)發(fā)展尋求的突破口,是企業(yè)不斷革新的選擇方向,本文從工程機械行業(yè)實際出發(fā),結(jié)合市場競爭需求,融資租賃采購方式在產(chǎn)品價格較高、周期較長、客戶需求多樣性的市場環(huán)境中脫穎而出。 本文介紹了融資租賃的起源、國際發(fā)展趨勢及中國目前融資租賃業(yè)務(wù)開展情況,詳盡闡述市場競爭機制下中國目前工程機械制造行業(yè)創(chuàng)新銷售模式的緊迫性。融資租賃銷售模式是近年來市場競爭機制下的產(chǎn)物,隨著工程機械行業(yè)動蕩和信用風(fēng)險的加劇化,創(chuàng)新融資租賃也是企業(yè)為滿足客戶需求而不斷提出的,融資租賃銷售模式不僅解決下游企業(yè)資金鏈問題,同時促進本企業(yè)的產(chǎn)品銷售,是多方共贏的促銷手段,已逐漸被行業(yè)所認(rèn)可。 本文以工程機械行業(yè)中SY公司的內(nèi)外部環(huán)境為背景,運用SWOT模型,對SY公司開展融資租賃業(yè)務(wù)優(yōu)劣勢、機會和威脅進行多角度分析。本文通過分析確定SY公司開展融資租賃業(yè)務(wù)的戰(zhàn)略目標(biāo)及產(chǎn)品設(shè)計方向,并對SY公司開展融資租賃業(yè)務(wù)的產(chǎn)品種類、業(yè)務(wù)開展條件、操作流程進行策略研究。 最后本文分析研究SY公司開展融資租賃業(yè)務(wù)方案設(shè)計、客戶資信評估、業(yè)務(wù)操做流程的可行性。從企業(yè)實際出發(fā),對于如何完善組織結(jié)構(gòu)、加強信用審核管理及風(fēng)險防控提出合理化意見及建議。
[Abstract]:The development of innovative sales model and channel is the breakthrough of enterprise development and the choice direction of enterprise innovation. This paper starts from the reality of construction machinery industry, combines the market competition demand, the financing lease purchasing way is higher in the product price. Long cycle, customer demand diversity in the market environment stand out. This paper introduces the origin of financial leasing, the international development trend and the current situation of financial leasing business in China, and expounds in detail the urgency of innovative sales mode of construction machinery manufacturing industry in China under the market competition mechanism. Financial leasing sales model is the product of market competition mechanism in recent years. With the turbulence of construction machinery industry and the intensification of credit risk, innovative financial leasing is constantly proposed by enterprises to meet the needs of customers. Financial leasing sales model not only solves the problem of downstream enterprise fund chain, but also promotes the product sales of the enterprise. It is a win-win promotion means, and has been gradually recognized by the industry. Based on the internal and external environment of sy Company in construction machinery industry, this paper uses SWOT model to analyze the advantages and disadvantages, opportunities and threats of sy company's financial leasing business. By analyzing and determining the strategic goal and product design direction of sy company's financial leasing business, this paper makes a strategic study on the product types, business conditions and operation process of sy company's financial leasing business. Finally, this paper analyzes and studies the feasibility of sy Company to carry out financial leasing business scheme design, customer credit evaluation, business operation process. Based on the actual situation of the enterprise, the paper puts forward some reasonable suggestions and suggestions on how to perfect the organizational structure, strengthen the credit audit management and risk prevention and control.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.4;F406.7

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