本文選題：乳制品 + 市場分析��； 參考：《吉林大學(xué)》2014年碩士論文

【摘要】：投資項(xiàng)目的財(cái)務(wù)分析與評價(jià)是進(jìn)行項(xiàng)目投資決策的重要依據(jù)，力求實(shí)現(xiàn)投入資金獲得最佳經(jīng)濟(jì)效益和社會效益，同時(shí)在評價(jià)的過正中發(fā)現(xiàn)項(xiàng)目存在的問題，分析問題成因并提出相應(yīng)的解決方案。本文以新源牧業(yè)乳制品投資項(xiàng)目為研究對象，通過對該項(xiàng)目在乳制品市場和財(cái)務(wù)評價(jià)上的分析說明，對該類乳制品項(xiàng)目進(jìn)行一個(gè)全面的財(cái)務(wù)分析與市場評價(jià)。即在投資前期綜合評價(jià)該項(xiàng)目的經(jīng)濟(jì)效益狀況，使企業(yè)對未來的投資活動有正確的把握，以確保該項(xiàng)目建設(shè)及運(yùn)營的順利實(shí)施。 由于該項(xiàng)目為純市場競爭類項(xiàng)目，項(xiàng)目的未來市場情況將直接影響項(xiàng)目的未來收益，論文研究的重點(diǎn)是分析乳制品行業(yè)市場并構(gòu)建乳品項(xiàng)目經(jīng)濟(jì)評價(jià)體系。本文以項(xiàng)目評價(jià)的理論和方法為基本工具，以乳品項(xiàng)目為主要研究對象，對項(xiàng)目市場情況展開探討，并結(jié)合項(xiàng)目的特點(diǎn)建立項(xiàng)目經(jīng)濟(jì)評價(jià)體系，通過該實(shí)例對論文提出的方法進(jìn)一步加以驗(yàn)證。 本文結(jié)構(gòu)主要分為四大部分，第一部分為本文緒論，簡要介紹了本文的研究背景、意義、內(nèi)容及方法；第二部分簡要介紹了本文研究對象的整體介紹，同時(shí)找出該公司及其未來建設(shè)項(xiàng)目中存在的問題；第三部分針對第二部分發(fā)現(xiàn)的問題，進(jìn)行詳細(xì)分析；第四部分，對項(xiàng)目存在的問題進(jìn)行分析后找出相應(yīng)的解決方案。 通過對新源牧業(yè)奶牛繁育及乳品加工的市場分析及經(jīng)濟(jì)評價(jià)，從而得出所得稅前財(cái)務(wù)內(nèi)部收益率(全部投資)高于行業(yè)基準(zhǔn)收益率，其投資回收期低于基準(zhǔn)回收期7年的標(biāo)準(zhǔn)。凈現(xiàn)值大于零，其余財(cái)務(wù)指標(biāo)能夠滿足行業(yè)要求。由此得出項(xiàng)目的贏利能力分析結(jié)果較強(qiáng)，認(rèn)為該項(xiàng)目財(cái)務(wù)評價(jià)中確定的理論指標(biāo)具有現(xiàn)實(shí)的經(jīng)濟(jì)意義的。同時(shí)對該項(xiàng)目建設(shè)存在的風(fēng)險(xiǎn)因素進(jìn)行判斷，分別從項(xiàng)目資金落實(shí)及未來項(xiàng)目市場預(yù)測為重點(diǎn)分析對象，發(fā)現(xiàn)并分析其中存在的問題，并提出相應(yīng)的解決方法，使項(xiàng)目能夠得以順利建設(shè)，并達(dá)到預(yù)期經(jīng)濟(jì)效益。 本項(xiàng)目的建成不但可以提高企業(yè)自身的經(jīng)濟(jì)效益，還將大大推動項(xiàng)目所在地區(qū)的乳制品行業(yè)和奶牛業(yè)發(fā)展建設(shè)，，為當(dāng)?shù)剞r(nóng)民致富開創(chuàng)了一條新路，也使當(dāng)?shù)氐哪翗I(yè)草地和以前閑置的玉米秸桿得以開發(fā)利用，同時(shí)還將帶動周邊地區(qū)和相關(guān)產(chǎn)業(yè)經(jīng)濟(jì)的發(fā)展，形成新的經(jīng)濟(jì)產(chǎn)業(yè)鏈，促進(jìn)自然資源的合理利用，有利于產(chǎn)業(yè)結(jié)構(gòu)的調(diào)整。將為振興吉林省經(jīng)濟(jì)、解決下崗職工再就業(yè)做出重要貢獻(xiàn)。本文的分析結(jié)論也對我國乳制品行業(yè)提供了一定借鑒意義，為我國乳品行業(yè)的健康發(fā)展提供了理論依據(jù)。
[Abstract]:The financial analysis and evaluation of the investment project is the important basis for the project investment decision. It strives to achieve the best economic and social benefits of the investment funds, and at the same time finds out the problems existing in the project in the middle of the evaluation. Analyze the causes of the problem and put forward the corresponding solutions. This article takes Xinyuan dairy products investment project as the research object, through the analysis on the dairy products market and financial evaluation of this project, carries on the comprehensive financial analysis and the market appraisal to this kind of dairy product project. That is, comprehensive evaluation of the economic benefits of the project in the early stage of investment, so that the enterprise has a correct grasp of the future investment activities, in order to ensure the smooth implementation of the construction and operation of the project. As the project is a pure market competition project, the future market situation of the project will directly affect the future income of the project. The emphasis of this paper is to analyze the dairy industry market and to construct the dairy project economic evaluation system. In this paper, the theory and method of project evaluation are taken as the basic tools, the dairy project as the main research object, the market situation of the project is discussed, and the project economic evaluation system is established according to the characteristics of the project. The proposed method is further verified by this example. The structure of this paper is mainly divided into four parts, the first part is the introduction of this paper, briefly introduces the research background, significance, content and methods of this paper; the second part briefly introduces the overall introduction of the research object. At the same time find out the company and its future construction projects in the existing problems; the third part of the second part of the problems found in detail analysis; the fourth part of the project problems after analysis to find out the corresponding solutions. Through the market analysis and economic evaluation of dairy cattle breeding and dairy processing in Xinyuan animal husbandry, it is concluded that the financial internal return rate (all investment) before income tax is higher than the industry benchmark return rate, and the investment payback period is lower than the standard of the standard payback period of 7 years. Net present value greater than zero, the remaining financial indicators can meet industry requirements. It is concluded that the analysis results of the profitability of the project are strong, and the theoretical indicators determined in the financial evaluation of the project are of practical economic significance. At the same time, the risk factors of the project construction are judged, and the project capital implementation and the future project market forecast are analyzed respectively, and the existing problems are found and analyzed, and the corresponding solutions are put forward. So that the project can be built smoothly, and achieve the expected economic benefits. The completion of the project will not only improve the economic benefits of the enterprises themselves, but will also greatly promote the development and construction of the dairy industry and dairy industry in the area where the project is located, thus opening a new way for local farmers to become rich. It will also enable the development and utilization of the local pastoral grassland and the previously idle corn straw. At the same time, it will also promote the development of the economy in the surrounding areas and related industries, form a new economic and industrial chain, and promote the rational use of natural resources. It is beneficial to the adjustment of industrial structure. Will vitalize Jilin Province economy, solve laid-off worker re-employment to make important contribution. The conclusion of this paper also provides a certain reference for the dairy industry in China, and provides a theoretical basis for the healthy development of the dairy industry in China.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F326.3;F302.6

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