本文選題：試析　切入點：兩種　出處：《財會月刊》2013年03期

【摘要】：正一、團購的定義及分類團購,是指團體向商家進行采購,多個消費者聯(lián)合起來,加大與商家的談判能力,通過集體購買數(shù)量上的優(yōu)勢,獲得商品價格上的優(yōu)惠。團購又分為實物團購和電子券團購。
[Abstract]:First, the definition and classification of group-buying refers to the group purchasing from the merchant, the combination of many consumers, the increase of bargaining ability with the merchant, the advantage of the quantity of the collective purchase, and the preferential price of the commodity.Group purchase is divided into physical group purchase and electronic coupons group purchase.
【作者單位】： 重慶工商大學會計學院;
【分類號】：F233;F715.5
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本文編號：1717654