【摘要】：伴隨城鎮(zhèn)化引發(fā)的經(jīng)濟(jì)結(jié)構(gòu)的變動(dòng),城市的人口比例也會(huì)發(fā)生相應(yīng)變化,城市人口比例逐漸增加而鄉(xiāng)村人口比例降低,在這一過程中,人們的生活方式和物質(zhì)精神層面的追求逐步向城鎮(zhèn)化轉(zhuǎn)型。東營市作為唯一同時(shí)屬于山東半島藍(lán)色經(jīng)濟(jì)區(qū)和黃河三角洲開發(fā)建設(shè)區(qū)的城市,在藍(lán)黃兩大戰(zhàn)略的發(fā)展下具有得天獨(dú)厚的發(fā)展優(yōu)勢。如何有效地促進(jìn)東營市的城鎮(zhèn)化發(fā)展步伐,制定合理規(guī)劃與發(fā)展戰(zhàn)略,是區(qū)域決策者面臨的一項(xiàng)重要課題。本論文開展的出發(fā)點(diǎn)主要有兩點(diǎn):一為對東營市的城鎮(zhèn)化發(fā)展現(xiàn)狀和國家各個(gè)方面的形式政策進(jìn)行分析,找出東營市城鎮(zhèn)化發(fā)展的優(yōu)勢和劣勢以及宏觀環(huán)境中存在的機(jī)遇與威脅;二為綜合分析優(yōu)勢、劣勢、機(jī)遇與威脅的關(guān)系,得到適合東營市城鎮(zhèn)化實(shí)際發(fā)展的戰(zhàn)略。主要采用的研究方法為調(diào)查法、文獻(xiàn)研究法和AHP-SWOT戰(zhàn)略分析方法。首先,本論文作者通過查閱大量的資料、文獻(xiàn),初步了解和掌握戰(zhàn)略管理的基本理論和發(fā)展現(xiàn)狀,確定適用的理論;然后,根據(jù)東營市城鎮(zhèn)化率的變動(dòng)情況,將東營市城鎮(zhèn)化的發(fā)展進(jìn)程劃分為六個(gè)不同的階段,即初期發(fā)展階段、波動(dòng)發(fā)展階段、恢復(fù)發(fā)展階段、超常發(fā)展階段、加速發(fā)展階段以及穩(wěn)步提升階段,根據(jù)東營市城鎮(zhèn)化的發(fā)展現(xiàn)狀,選取城鎮(zhèn)化率為總指標(biāo),其它具體指標(biāo)分別為城鎮(zhèn)化質(zhì)量指數(shù)、人口聚集指數(shù)、GDP總值、第三產(chǎn)業(yè)增加值占GDP比重。并利用回歸分析方法測算了各個(gè)指標(biāo)的發(fā)展趨勢。再次,在東營市城鎮(zhèn)化的發(fā)展現(xiàn)狀以及城鎮(zhèn)化發(fā)展的外部環(huán)境PEST分析的基礎(chǔ)上,明確得出了東營市城鎮(zhèn)化面臨的機(jī)會(huì)、威脅,找到了東營市城鎮(zhèn)化發(fā)展的優(yōu)勢、劣勢,采用層次分析法(AHP)對企業(yè)的外部環(huán)境機(jī)遇、威脅,和企業(yè)自身發(fā)展的優(yōu)勢、劣勢進(jìn)行評價(jià),根據(jù)分析結(jié)果得出東營市城鎮(zhèn)化的發(fā)展定位。最后,針對戰(zhàn)略的實(shí)施作了具體的闡述,提出五點(diǎn)戰(zhàn)略發(fā)展保障措施,如建立戰(zhàn)略指導(dǎo)小組、建立戰(zhàn)略實(shí)施監(jiān)督小組、建立預(yù)算機(jī)制及建立信息交流體系,為企業(yè)克服自身的城鎮(zhèn)化發(fā)展和戰(zhàn)略的實(shí)施提供參考與保障。
[Abstract]:With the change of economic structure caused by urbanization, the proportion of urban population will also change accordingly. The proportion of urban population will increase gradually while the proportion of rural population will decrease. In this process, the proportion of urban population will increase and the proportion of rural population will decrease. People's lifestyle and material and spiritual aspects of the pursuit of gradual transformation to urbanization. Dongying, as the only city belonging to the blue economic zone of Shandong Peninsula and the development and construction area of the Yellow River Delta, has unique advantages under the development of blue and yellow strategy. How to effectively promote the pace of urbanization in Dongying City and formulate rational planning and development strategy is an important issue faced by regional policy makers. The starting point of this paper is two main points: one is to analyze the present situation of urbanization in Dongying City and the formal policies of various aspects of the country. Find out the advantages and disadvantages of the development of urbanization in Dongying and the opportunities and threats in the macro-environment; Second, comprehensive analysis of the advantages, weaknesses, opportunities and threats of the relationship, get a suitable strategy for the actual development of urbanization in Dongying. The main research methods are investigation method, literature research method and AHP-SWOT strategic analysis method. First of all, the author of this paper through consulting a large number of materials, literature, preliminary understanding and grasp the basic theory and development of strategic management, to determine the applicable theory; Then, according to the change of urbanization rate in Dongying City, the development process of urbanization in Dongying City is divided into six different stages, that is, the initial stage of development, the stage of fluctuating development, the stage of restoration and development, and the stage of extraordinary development. According to the current situation of urbanization in Dongying City, the urbanization rate is selected as the total index, and the other specific indicators are urbanization quality index, population aggregation index and GDP gross value. The added value of the tertiary industry accounts for the proportion of GDP. And using regression analysis method to calculate the development trend of each index. Thirdly, on the basis of the analysis of the current situation of the urbanization of Dongying City and the external environment PEST of the urbanization development, the opportunities and threats faced by the urbanization of Dongying City are clearly obtained, and the advantages and disadvantages of the urbanization development of Dongying City are found out. The analytic hierarchy process (AHP) is used to evaluate the external environmental opportunities, threats, advantages and disadvantages of the enterprises themselves. According to the analysis results, the development orientation of the urbanization of Dongying City is obtained. Finally, the implementation of the strategy has been elaborated in detail, and five strategic development safeguards have been put forward, such as the establishment of a strategic steering group, the establishment of a strategic implementation monitoring group, the establishment of a budget mechanism and the establishment of an information exchange system, It provides reference and guarantee for enterprises to overcome their own urbanization development and implement the strategy.
【學(xué)位授予單位】：中國石油大學(xué)(華東)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.27

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