物業(yè)服務(wù)企業(yè)資源整合型服務(wù)創(chuàng)新模式研究
發(fā)布時間：2019-02-13 12:24
【摘要】：隨著十八大對現(xiàn)代服務(wù)業(yè)發(fā)展和推進新型城市化建設(shè)的政策提出以及居民對房屋居住要求的提升,物業(yè)服務(wù)創(chuàng)新成為新形勢下提升企業(yè)競爭優(yōu)勢的關(guān)鍵因素。但如何進行物業(yè)服務(wù)創(chuàng)新還是一個業(yè)內(nèi)共同探討的話題。本文以物業(yè)服務(wù)企業(yè)資源整合型服務(wù)創(chuàng)新為研究重點,在理論綜述的基礎(chǔ)上建立了物業(yè)服務(wù)企業(yè)資源整合型服務(wù)創(chuàng)新的理論框架。以北京北大資源物業(yè)經(jīng)營管理集團有限公司作為研究對象,運用規(guī)范案例研究的方法,對物業(yè)服務(wù)企業(yè)資源整合型服務(wù)創(chuàng)新模式進行了研究。研究過程包括理論研究、實地訪談、二手資料收集等階段,最后得出了物業(yè)服務(wù)企業(yè)資源整合型服務(wù)創(chuàng)新理論模型。并提出三點結(jié)論：(1)物業(yè)服務(wù)企業(yè)資源整合型服務(wù)創(chuàng)新驅(qū)動力分為內(nèi)部驅(qū)動力和外部驅(qū)動力。內(nèi)部驅(qū)動力因素中,集團資源和中高層管理者的作用顯著,員工的作用不顯著。外部驅(qū)動力分為軌道和行為者,軌道包括政策導(dǎo)向、社會意識以及技術(shù)發(fā)展,對物業(yè)服務(wù)企業(yè)資源整合型服務(wù)創(chuàng)新具有催生引導(dǎo)作用。行為者因素中政府的作用顯著,業(yè)主與競爭者有一定的作用但不十分顯著,合作者的作用不顯著。(2)物業(yè)服務(wù)企業(yè)資源整合型服務(wù)創(chuàng)新的開發(fā)要素包括戰(zhàn)略創(chuàng)新、技術(shù)支持、組織調(diào)整和新業(yè)主界面。四個要素之間呈現(xiàn)出以戰(zhàn)略創(chuàng)新為主導(dǎo),以組織調(diào)整為保障,以技術(shù)支持搭建平臺,以新業(yè)主界面為表現(xiàn)方式的特征。其中,企業(yè)文化起到了良好的牽引作用。(3)物業(yè)服務(wù)企業(yè)資源整合型服務(wù)創(chuàng)新開發(fā)過程會遵循設(shè)計、分析、發(fā)展、全面推廣的步驟,但呈現(xiàn)出在服務(wù)的設(shè)計、分析、發(fā)展環(huán)節(jié)中以集團公司為主導(dǎo),物業(yè)公司配合進行,在全面推廣過程中以物業(yè)項目為平臺進行落實,以物業(yè)公司為主體對創(chuàng)新服務(wù)進行宣傳推廣的特征。
[Abstract]:With the policy of developing modern service industry and promoting the construction of new urbanization in the 18th National Congress of the Communist Party of China (CPC) and the improvement of residents' requirement for housing, the innovation of property service has become the key factor to enhance the competitive advantage of enterprises in the new situation. But how to carry out property service innovation is still a topic of common discussion in the industry. This paper focuses on resource integration service innovation of property service enterprises, and establishes the theoretical framework of property service enterprise resources integration service innovation on the basis of theoretical review. Taking Beijing Peking University Resource property Management Group Co., Ltd as the research object, this paper studies the innovation mode of integrated resource service in real estate service enterprises by using the method of normative case study. The research process includes theoretical research, field interviews, second-hand data collection and so on. Finally, the theoretical model of integrated service innovation of property service enterprises is obtained. Three conclusions are put forward: (1) the driving force of resource integration service innovation in property service enterprises is divided into internal driving force and external driving force. Among the internal driving factors, the role of group resources and middle and senior management is significant, while the role of staff is not significant. The external driving force is divided into tracks and actors, which include policy orientation, social consciousness and technological development. The government plays a significant role in the actors, the owners and competitors have a certain role but not very significant, the role of the partners is not significant. (2) the development elements of the property service enterprise resource integration service innovation include strategic innovation. Technical support, organizational adjustment and new industry interface. Among the four elements, strategic innovation is the leading factor, organization adjustment is the guarantee, technical support is the platform, and the main interface of the new industry is the expression mode. Among them, corporate culture plays a good traction role. (3) property service enterprise resources integrated service innovation development process will follow the design, analysis, development, comprehensive promotion steps, but presents in the service design, analysis, In the development link, the group company is the leading factor, the property company is cooperating with each other, the property project is the platform to carry on the implementation in the comprehensive promotion process, the property company is the main body carries on the propaganda promotion to the innovation service characteristic.
【學(xué)位授予單位】：北京林業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.47
本文編號：2421545
[Abstract]:With the policy of developing modern service industry and promoting the construction of new urbanization in the 18th National Congress of the Communist Party of China (CPC) and the improvement of residents' requirement for housing, the innovation of property service has become the key factor to enhance the competitive advantage of enterprises in the new situation. But how to carry out property service innovation is still a topic of common discussion in the industry. This paper focuses on resource integration service innovation of property service enterprises, and establishes the theoretical framework of property service enterprise resources integration service innovation on the basis of theoretical review. Taking Beijing Peking University Resource property Management Group Co., Ltd as the research object, this paper studies the innovation mode of integrated resource service in real estate service enterprises by using the method of normative case study. The research process includes theoretical research, field interviews, second-hand data collection and so on. Finally, the theoretical model of integrated service innovation of property service enterprises is obtained. Three conclusions are put forward: (1) the driving force of resource integration service innovation in property service enterprises is divided into internal driving force and external driving force. Among the internal driving factors, the role of group resources and middle and senior management is significant, while the role of staff is not significant. The external driving force is divided into tracks and actors, which include policy orientation, social consciousness and technological development. The government plays a significant role in the actors, the owners and competitors have a certain role but not very significant, the role of the partners is not significant. (2) the development elements of the property service enterprise resource integration service innovation include strategic innovation. Technical support, organizational adjustment and new industry interface. Among the four elements, strategic innovation is the leading factor, organization adjustment is the guarantee, technical support is the platform, and the main interface of the new industry is the expression mode. Among them, corporate culture plays a good traction role. (3) property service enterprise resources integrated service innovation development process will follow the design, analysis, development, comprehensive promotion steps, but presents in the service design, analysis, In the development link, the group company is the leading factor, the property company is cooperating with each other, the property project is the platform to carry on the implementation in the comprehensive promotion process, the property company is the main body carries on the propaganda promotion to the innovation service characteristic.
【學(xué)位授予單位】：北京林業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F299.233.47
【參考文獻】
相關(guān)期刊論文 前10條
1 吳曉波;馬如飛;毛茜敏;;基于二次創(chuàng)新動態(tài)過程的組織學(xué)習(xí)模式演進——杭氧1996～2008縱向案例研究[J];管理世界;2009年02期
2 蔡莉;尹苗苗;;新創(chuàng)企業(yè)學(xué)習(xí)能力、資源整合方式對企業(yè)績效的影響研究[J];管理世界;2009年10期
3 呂飛;許慶瑞;;服務(wù)創(chuàng)新初探[J];經(jīng)濟管理;2003年06期
4 聶文星;周茂榮;;服務(wù)企業(yè)的研究與開發(fā)管理[J];經(jīng)濟管理;2003年16期
5 吳建祖;張玉征;;新服務(wù)開發(fā)研究綜述[J];科技進步與對策;2010年14期
6 王甜,鐘憲文;基于動力模型的服務(wù)創(chuàng)新模式研究[J];科學(xué)學(xué)與科學(xué)技術(shù)管理;2005年11期
7 藺雷,吳貴生;服務(wù)創(chuàng)新:研究現(xiàn)狀、概念界定及特征描述[J];科研管理;2005年02期
8 孫維晨;;北大資源掘金“城市運營商”[J];中國經(jīng)濟周刊;2012年13期
9 董華,馬月華;旅游業(yè)的服務(wù)創(chuàng)新與品牌建設(shè)[J];青島科技大學(xué)學(xué)報(社會科學(xué)版);2003年01期
10 范萍;;中國物業(yè)管理外部性淺析[J];現(xiàn)代物業(yè);2007年02期
，本文編號：2421545
本文鏈接：http://sikaile.net/jingjilunwen/jingjiguanlilunwen/2421545.html
最近更新
教材專著
