【摘要】：近年來，電子商務發(fā)展迅猛，而電子商務物流發(fā)展卻不盡人意，正日益成為制約其發(fā)展的短板。C2C（Consumer to Consumer）作為“私對私”的一種網(wǎng)絡(luò)交易方式，，將成為電子商務未來發(fā)展的主力。然而，在現(xiàn)實的C2C網(wǎng)絡(luò)交易中，由于商品交易種類繁多、客戶需求不確定等原因，C2C的物流配送表現(xiàn)出批量小、配送地域廣、配送頻率高等特點，導致整個物流配送體系存在物流成本高、配送不及時、物流服務水平低下等問題，勢必會阻礙電子商務的發(fā)展。 因此，如何設(shè)計合理的C2C電子商務物流配送體系，既能滿足當前電子商務的發(fā)展需求，又能降低物流費用和企業(yè)成本，提升物流服務水平和網(wǎng)購者的購物體驗，是當前C2C電子商務行業(yè)亟待解決的問題。 基于這樣的背景，本文分析了當前我國C2C電子商務物流存在的問題，結(jié)合淘寶網(wǎng)“大物流”計劃，研究了電子商務物流配送的一種新規(guī)劃思路即大物流配送模式，并運用層次分析法和二層規(guī)劃模型，從定性和定量的角度對大物流配送網(wǎng)絡(luò)進行了選址規(guī)劃。具體章節(jié)內(nèi)容如下： 第一章介紹了論文選題的背景和意義，對國內(nèi)外相關(guān)文獻進行闡述和分析； 第二章研究了C2C現(xiàn)有配送模式的局限性和大物流配送的必要性，對物流中心選址和二層規(guī)劃模型進行了理論分析； 第三章構(gòu)建了以經(jīng)濟因素、自然環(huán)境因素、基礎(chǔ)設(shè)施因素、其他因素為評價指標的選址體系，并用層次分析法從定性的角度對備選物流中心地址進行排序，為后文的定量分析打下基礎(chǔ)； 第四章在層次分析法定性分析的基礎(chǔ)上，對大物流配送網(wǎng)絡(luò)的選址規(guī)劃問題進行描述和分析，構(gòu)建了二層規(guī)劃模型，該模型是上層以電子商務平臺商總費用最小為目標，下層以每個電子商務企業(yè)總費用最小為目標的多目標二層規(guī)劃模型，并設(shè)計了基于遺傳算法的求解方法； 第五章針對二層規(guī)劃模型進行了案例設(shè)計，并運用MATLAB軟件編程求解，證明了該模型的有效性； 第六章對全文進行了總結(jié)并指出了存在的不足之處，為進一步的研究提供了方向。
[Abstract]:In recent years, electronic commerce develops rapidly, but the development of electronic commerce logistics is not satisfactory. C2C (Consumer to Consumer), as a kind of network transaction mode of "private to private", will become the main force of the future development of electronic commerce. However, in the reality of C2C network transaction, because of many kinds of commodity transaction and uncertain customer demand, the logistics distribution of C2C has the characteristics of small batch, wide distribution area and high distribution frequency. As a result, the whole logistics distribution system has some problems, such as high logistics cost, untimely distribution and low logistics service level, which will inevitably hinder the development of electronic commerce. Therefore, how to design a reasonable logistics distribution system of C2C e-commerce can not only meet the development needs of current e-commerce, but also reduce logistics costs and enterprise costs, improve the level of logistics services and shopping experience of online shoppers. Is the current C-C e-commerce industry to solve the problem. Based on this background, this paper analyzes the existing problems of C2C E-commerce logistics in our country. Combined with Taobao's "big logistics" plan, this paper studies a new planning thinking of E-commerce logistics distribution, that is, large logistics distribution mode. By using the analytic hierarchy process (AHP) and the two-level programming model, the location planning of the large logistics distribution network is carried out from the qualitative and quantitative aspects. The contents of the specific chapters are as follows: the first chapter introduces the background and significance of the selected topic of the thesis, and describes and analyzes the relevant literature at home and abroad; The second chapter studies the limitation of C2C distribution mode and the necessity of large logistics distribution, and analyzes the location of logistics center and the two-level planning model theoretically. Natural environment factors, infrastructure factors, other factors are the evaluation index of the location system, and AHP from the qualitative point of view of alternative logistics center address ranking, for the subsequent quantitative analysis of the basis; In the fourth chapter, based on the qualitative analysis of AHP, the location planning problem of large logistics distribution network is described and analyzed, and a two-level planning model is constructed. The model is a multi-objective bilevel programming model with the minimum total cost of e-commerce platform as the target and the minimum total cost of each e-commerce enterprise as the target at the lower level, and the solution method based on genetic algorithm is designed. The fifth chapter designs a case for the two-level programming model, and uses MATLAB software to solve the model, which proves the validity of the model. Chapter VI summarizes the full text and points out the shortcomings. It provides a direction for further research.
【學位授予單位】：武漢理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F252;F724.6

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