發(fā)布時(shí)間：2018-09-16 19:11

【摘要】：我國(guó)房地產(chǎn)行業(yè)真正意義上的起步始于上世紀(jì)90年代,隨著城市建設(shè)經(jīng)濟(jì)的發(fā)展,人們對(duì)住房的需求日益增長(zhǎng)。2003年開(kāi)始房地產(chǎn)業(yè)的高速發(fā)展,曾帶動(dòng)了國(guó)家的GDP的大幅增加,相關(guān)行業(yè)也得到了大力的發(fā)展。2009年開(kāi)始,國(guó)家為了遏制房地產(chǎn)市場(chǎng)價(jià)格的過(guò)快增長(zhǎng),打擊房地產(chǎn)市場(chǎng)中的投機(jī)行為,分別多次出臺(tái)了宏觀調(diào)控的政策。對(duì)于開(kāi)發(fā)商來(lái)說(shuō),房地產(chǎn)暴利時(shí)代已經(jīng)過(guò)去,如何在新一輪的競(jìng)爭(zhēng)中,通過(guò)成本控制,降低成本,從而在新的發(fā)展中獲得優(yōu)勢(shì),實(shí)現(xiàn)利潤(rùn)的最大化,是首當(dāng)其沖的問(wèn)題。本文通過(guò)房地產(chǎn)企業(yè)成本控制的研究,從項(xiàng)目成本管理及項(xiàng)目?jī)r(jià)值管理理論入手,分析當(dāng)前房地產(chǎn)市場(chǎng)的發(fā)展的情況,以及國(guó)內(nèi)房地產(chǎn)企業(yè)在該現(xiàn)狀下存在的各種問(wèn)題,突出了房地產(chǎn)企業(yè)做好成本控制的重要性及必要性,并提出具體解決措施。結(jié)合成本控制及價(jià)值工程理論,本文從項(xiàng)目的變更管理、采購(gòu)管理方面分析H公司地產(chǎn)項(xiàng)目的控制重點(diǎn),從地產(chǎn)項(xiàng)目開(kāi)發(fā)建設(shè)的不同階段來(lái)分析H公司地產(chǎn)項(xiàng)目的成本控制措施。與此同時(shí),結(jié)合地產(chǎn)項(xiàng)目?jī)r(jià)值的提升,分析H公司地產(chǎn)項(xiàng)目?jī)r(jià)值管理方面的具體措施,通過(guò)項(xiàng)目成本與價(jià)值的集成管理的方法,實(shí)現(xiàn)地產(chǎn)項(xiàng)目效益的最大化。本文以地產(chǎn)項(xiàng)目多個(gè)實(shí)際工程為例,結(jié)合ABC法分析法,對(duì)地產(chǎn)項(xiàng)目不同階段的成本管理及價(jià)值提升方式進(jìn)行了論證。充分說(shuō)明了房地產(chǎn)企業(yè)只有做好企業(yè)長(zhǎng)期的成本控制工作,才能在新一輪的市場(chǎng)競(jìng)爭(zhēng)中獲得絕對(duì)的優(yōu)勢(shì),真正意義上實(shí)現(xiàn)項(xiàng)目效益的提升,企業(yè)才能獲得更好的發(fā)展前景。
[Abstract]:The real start of the real estate industry in China began in the 1990s, with the development of urban construction economy, people's demand for housing is increasing day by day. Since 2003, the rapid development of real estate industry has led to a large increase in national GDP. Since 2009, in order to curb the excessive growth of the real estate market prices and crack down on speculation in the real estate market, the state has issued several macroeconomic control policies. For developers, the era of real estate profits has passed, how to control costs through cost control in the new round of competition, so as to gain advantages in the new development, to maximize profits, is the first problem. Through the research of the cost control of real estate enterprises, this paper analyzes the development of the real estate market and the problems existing in the domestic real estate enterprises under this situation, starting with the theory of project cost management and project value management. This paper highlights the importance and necessity of cost control in real estate enterprises, and puts forward concrete measures to solve it. Based on the theory of cost control and value engineering, this paper analyzes the key points of real estate project control in H Company from the aspects of project change management and purchasing management. This paper analyzes the cost control measures of H company real estate project from different stages of real estate project development and construction. At the same time, combining with the promotion of real estate project value, this paper analyzes the concrete measures of H company's real estate project value management, and realizes the maximization of real estate project benefit through the method of integrated management of project cost and value. Taking several real estate projects as an example, this paper demonstrates the cost management and value enhancement in different stages of real estate projects by ABC method. It is fully explained that only by doing a good job of long-term cost control can real estate enterprises obtain absolute advantages in the new round of market competition and realize the promotion of project benefits in real sense. Only in this way can the enterprise obtain a better development prospect.
【學(xué)位授予單位】：江西理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F299.233.42

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本文編號(hào)：2244517