【摘要】：近幾年我國(guó)進(jìn)出口貿(mào)易的快速增長(zhǎng)使貨運(yùn)代理這樣一個(gè)古老的行業(yè)時(shí)至今日仍保持旺盛生命力。天津在明朝被稱為“天子渡口”�；厥字袊�(guó)加入WTO的十余年,貨代行業(yè)市場(chǎng)準(zhǔn)入的限制遲早將不復(fù)存在,國(guó)際大型貨代公司早已瞄準(zhǔn)中國(guó)廣大的貨代市場(chǎng),競(jìng)爭(zhēng)日漸激烈。然而,回望國(guó)內(nèi)貨運(yùn)代理企業(yè),業(yè)務(wù)保守,缺乏創(chuàng)新,服務(wù)單一,質(zhì)量不高,還沒(méi)有涉及附加價(jià)值較高的新型物流業(yè)務(wù)等都是限制自身發(fā)展的束縛,如果不謀求發(fā)展,原有競(jìng)爭(zhēng)優(yōu)勢(shì)逐漸喪失,必然遲早不能適應(yīng)大型企業(yè)對(duì)物流服務(wù)的需求。究竟如何做出有效的轉(zhuǎn)變,本文援引大量管理學(xué)理論,結(jié)合天津港物流發(fā)展有限公司貨代業(yè)務(wù)實(shí)例,嘗試得出公司相應(yīng)的發(fā)展對(duì)策。 本文中,以天津港物流發(fā)展有限公司為樣本,綜合中國(guó)貨代行業(yè)的運(yùn)營(yíng)現(xiàn)狀,采用SWOT分析法、波特五力分析法PEST分析法等,闡述了天津港物流發(fā)展有限公司在產(chǎn)業(yè)發(fā)展、經(jīng)營(yíng)模式、管理技術(shù)、經(jīng)營(yíng)策略等多方面的實(shí)踐,綜合運(yùn)用了經(jīng)濟(jì)學(xué)、統(tǒng)計(jì)學(xué)等學(xué)科理論,分析了天津港物流發(fā)展有限公司貨代業(yè)務(wù)發(fā)展所處的外部環(huán)境與內(nèi)部環(huán)境；利用波士頓矩陣模型對(duì)天津港物流發(fā)展有限公司目前的貨運(yùn)代理業(yè)務(wù)進(jìn)行分析,為企業(yè)制定發(fā)展措施,力求探索一條符合社會(huì)主義市場(chǎng)經(jīng)濟(jì)條件、滿足中國(guó)貨代業(yè)發(fā)展需求的運(yùn)行機(jī)制。
[Abstract]:The rapid growth of China's import and export trade in recent years makes freight forwarder, an ancient industry, still has a vigorous vitality today. Tianjin was called "the ferry of the son of Heaven" in the Ming Dynasty. Looking back on China's entry into the WTO for more than a decade, the restrictions on market access of freight forwarding industry will sooner or later disappear, and international large freight forwarding companies have already aimed at the broad freight forwarding market in China, and the competition is becoming increasingly fierce. However, looking back at domestic freight forwarders, the business is conservative, the lack of innovation, the single service, the low quality, and the new logistics business, which has not yet involved high added value, are all the constraints of restricting their own development, if they do not seek to develop. The original competitive advantage gradually loses, must sooner or later cannot adapt to the large enterprise logistics service demand. How to make an effective change, this paper cites a large number of management theory, combined with Tianjin Port Logistics Development Co., Ltd. freight forwarding business examples, try to get the company's corresponding development countermeasures. In this paper, taking Tianjin Port Logistics Development Co., Ltd as a sample, synthesizing the operation status of freight forwarding industry in China, adopting SWOT analysis method, PEST analysis method and so on, this paper expounds the industrial development of Tianjin Port Logistics Development Co., Ltd. This paper analyzes the external and internal environment of Tianjin Port Logistics Development Co., Ltd. for the development of freight forwarding business by using the theories of economics, statistics and many other fields such as management mode, management technology, management strategy and so on. Using Boston matrix model to analyze the freight forwarder business of Tianjin Port Logistics Development Co., Ltd., in order to draw up the development measures for enterprises, and to explore a market economic condition that conforms to the socialist market economy. The operational mechanism to meet the development needs of China's freight forwarding industry.
【學(xué)位授予單位】：大連海事大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F259.23

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