香格里拉生態(tài)旅游文化城項(xiàng)目并購(gòu)案例分析
[Abstract]:With the acceleration of the process of economic globalization and regional economic integration, the construction of the China-ASEAN Free Trade area and the opening of Diqing Shangri-La Airport, and the construction of the Lixiang Railway and Expressway, Shangri-la for the development of an open economy has brought a new historical opportunity. The 18th National Congress of the Party, the Yunnan Provincial Party Committee and the provincial government also put the county economy in an important position of economic and social development, and issued related supporting policies, which played a great role in promoting the county economy development of Shangri-La County. The large-scale development of the country's western region and its support for the development of the Tibetan region, as well as the determination of the "three rivers and streams" world natural heritage, have further enhanced the visibility of Shangri-La, and improved the investment environment in order to build the "Shangri-La" boutique brand and improve the investment environment. Promoting economic and social development has created favorable conditions for rapid and sound development. The planning of Sichuan, Yunnan and Tibet ecotourism areas, the implementation of Yunnan Provincial Party Committee and provincial government's strategy of enriching the people and the promotion of the Dianghu and Tikun cooperation projects have also provided a rare opportunity for the development of Shangri-La County. For this reason, during the 12th Five-Year Plan period, Shangri-La County, in order to speed up the construction of the country's first largest county in Tibetan areas, improve the level of urban infrastructure construction, enhance the comprehensive economic strength of the whole county, and optimize and adjust the economic structure, To improve people's living standards and quality of life, the Shangri-La Eco-tourism Culture City project will be used as the Shangri-La County to speed up the pace of urban construction, improve people's livelihood, optimize the environment, support facilities, inherit culture and highlight its characteristics. Shangri-La County to promote the development of tourism industry a core project. Based on the case study of Shangri-La Eco-tourism Culture City project, based on the objective reality of the project construction, the feasibility and necessity of the project are studied on the basis of respecting the laws of nature and market. At the same time, the rationality of the project layout, the particularity of tourism industry, and the social, economic and ecological benefits of the project are considered. From the overall situation of the project, macroeconomic environment, tourism market, industry policy, ecological environment, economic evaluation, social impact, risk analysis and response and other aspects of the comprehensive analysis of the project.
【學(xué)位授予單位】:云南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類(lèi)號(hào)】:F299.2;F271;F284
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