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香格里拉生態(tài)旅游文化城項(xiàng)目并購(gòu)案例分析

發(fā)布時(shí)間:2018-08-16 13:58
【摘要】:隨著經(jīng)濟(jì)全球化和區(qū)域經(jīng)濟(jì)一體化進(jìn)程的加快,中國(guó)--東盟自由貿(mào)易區(qū)建設(shè)和迪慶香格里拉機(jī)場(chǎng)開(kāi)通、麗香鐵路及高速公路的開(kāi)工建設(shè),為香格里拉發(fā)展開(kāi)放型經(jīng)濟(jì)帶來(lái)了新的歷史機(jī)遇。黨的十八大以及云南省委、省政府也將縣域經(jīng)濟(jì)擺到經(jīng)濟(jì)社會(huì)發(fā)展的重要位置,并出臺(tái)了相關(guān)配套政策,對(duì)香格里拉縣縣域經(jīng)濟(jì)發(fā)展起到了極大的推動(dòng)作用。國(guó)家西部大開(kāi)發(fā)和對(duì)藏區(qū)發(fā)展的支持力度以及“三江并流”世界自然遺產(chǎn)的確定,進(jìn)一步提高了香格里拉的知名度,為打造“香格里拉”精品品牌,改善投資環(huán)境,推進(jìn)經(jīng)濟(jì)社會(huì)又快又好發(fā)展創(chuàng)造了良好條件。川、滇、藏生態(tài)旅游區(qū)規(guī)劃和云南省委、省政府富民興滇戰(zhàn)略的實(shí)施,滇滬、迪昆合作項(xiàng)目的不斷推進(jìn),也為香格里拉縣跨越發(fā)展提供了難得的機(jī)遇。 為此,“十二五”期間,香格里拉縣為加快全國(guó)藏區(qū)第一強(qiáng)縣建設(shè)步伐,提高城市基礎(chǔ)設(shè)施建設(shè)水平,增強(qiáng)全縣綜合經(jīng)濟(jì)實(shí)力,優(yōu)化調(diào)整經(jīng)濟(jì)結(jié)構(gòu),提高人民生活水平和生活質(zhì)量,將“香格里拉生態(tài)旅游文化城”項(xiàng)目,作為香格里拉縣加快城市建設(shè)步伐,改善民生、優(yōu)化環(huán)境、設(shè)施配套、傳承文化、突出特色,帶動(dòng)香格里拉縣旅游產(chǎn)業(yè)發(fā)展的一個(gè)核心項(xiàng)目。 本文以香格里拉生態(tài)旅游文化城項(xiàng)目為案例分析,根據(jù)項(xiàng)目建設(shè)的客觀實(shí)際,在尊重自然規(guī)律和市場(chǎng)規(guī)律的基礎(chǔ)上,重點(diǎn)對(duì)項(xiàng)目的進(jìn)行可行性和必要性進(jìn)行研究,同時(shí)考慮項(xiàng)目布局的合理性、旅游行業(yè)的特殊性,以及項(xiàng)目建成后的社會(huì)、經(jīng)濟(jì)和生態(tài)效益。從項(xiàng)目整體概況,宏觀經(jīng)濟(jì)環(huán)境,旅游市場(chǎng),行業(yè)政策,生態(tài)環(huán)境,經(jīng)濟(jì)評(píng)價(jià),社會(huì)影響,風(fēng)險(xiǎn)分析及應(yīng)對(duì)等多個(gè)角度,對(duì)該項(xiàng)目進(jìn)行全面的分析。
[Abstract]:With the acceleration of the process of economic globalization and regional economic integration, the construction of the China-ASEAN Free Trade area and the opening of Diqing Shangri-La Airport, and the construction of the Lixiang Railway and Expressway, Shangri-la for the development of an open economy has brought a new historical opportunity. The 18th National Congress of the Party, the Yunnan Provincial Party Committee and the provincial government also put the county economy in an important position of economic and social development, and issued related supporting policies, which played a great role in promoting the county economy development of Shangri-La County. The large-scale development of the country's western region and its support for the development of the Tibetan region, as well as the determination of the "three rivers and streams" world natural heritage, have further enhanced the visibility of Shangri-La, and improved the investment environment in order to build the "Shangri-La" boutique brand and improve the investment environment. Promoting economic and social development has created favorable conditions for rapid and sound development. The planning of Sichuan, Yunnan and Tibet ecotourism areas, the implementation of Yunnan Provincial Party Committee and provincial government's strategy of enriching the people and the promotion of the Dianghu and Tikun cooperation projects have also provided a rare opportunity for the development of Shangri-La County. For this reason, during the 12th Five-Year Plan period, Shangri-La County, in order to speed up the construction of the country's first largest county in Tibetan areas, improve the level of urban infrastructure construction, enhance the comprehensive economic strength of the whole county, and optimize and adjust the economic structure, To improve people's living standards and quality of life, the Shangri-La Eco-tourism Culture City project will be used as the Shangri-La County to speed up the pace of urban construction, improve people's livelihood, optimize the environment, support facilities, inherit culture and highlight its characteristics. Shangri-La County to promote the development of tourism industry a core project. Based on the case study of Shangri-La Eco-tourism Culture City project, based on the objective reality of the project construction, the feasibility and necessity of the project are studied on the basis of respecting the laws of nature and market. At the same time, the rationality of the project layout, the particularity of tourism industry, and the social, economic and ecological benefits of the project are considered. From the overall situation of the project, macroeconomic environment, tourism market, industry policy, ecological environment, economic evaluation, social impact, risk analysis and response and other aspects of the comprehensive analysis of the project.
【學(xué)位授予單位】:云南大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2014
【分類(lèi)號(hào)】:F299.2;F271;F284

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