【摘要】：隨著我國(guó)經(jīng)濟(jì)的快速發(fā)展,快遞作為物流的重要分支,已經(jīng)發(fā)展成為一個(gè)具有巨大市場(chǎng)潛力的新興產(chǎn)業(yè)�？爝f企業(yè)在經(jīng)濟(jì)全球化進(jìn)程不斷加快的同時(shí),既面臨難得的發(fā)展機(jī)遇,同時(shí)也面臨著激烈的市場(chǎng)競(jìng)爭(zhēng),這就要求快遞企業(yè)必須不斷的進(jìn)行自我改善以適應(yīng)市場(chǎng)需求,避免在競(jìng)爭(zhēng)中被淘汰�？爝f網(wǎng)絡(luò)布局正成為快遞企業(yè)之間競(jìng)爭(zhēng)的焦點(diǎn),網(wǎng)絡(luò)布局規(guī)劃的是否合理,不僅影響快遞企業(yè)的服務(wù)效率和運(yùn)營(yíng)模式,更會(huì)影響企業(yè)的競(jìng)爭(zhēng)力表現(xiàn),對(duì)企業(yè)未來健康發(fā)展具有重要意義。因此,研究快遞企業(yè)網(wǎng)絡(luò)布局優(yōu)化問題,具有一定的理論和現(xiàn)實(shí)應(yīng)用意義。本文在了解快遞的定義和特征的基礎(chǔ)上,對(duì)哈爾濱城區(qū)目前的快遞市場(chǎng)現(xiàn)狀對(duì)快遞供給和快遞需求兩方面進(jìn)行了分析,提出了哈爾濱城區(qū)目前快遞企業(yè)網(wǎng)絡(luò)布局存在的主要問題。通過對(duì)快遞網(wǎng)絡(luò)布局的相關(guān)理論的認(rèn)識(shí),本文結(jié)合了快遞行業(yè)的性質(zhì),確定了快遞企業(yè)城區(qū)網(wǎng)絡(luò)布局的影響因素,并探討了城區(qū)網(wǎng)絡(luò)布局優(yōu)化的方法。本文利用數(shù)據(jù)包絡(luò)分析對(duì)快遞企業(yè)的各營(yíng)業(yè)網(wǎng)點(diǎn)進(jìn)行評(píng)價(jià)分析,通過調(diào)整要素的投入量改進(jìn)網(wǎng)點(diǎn)相對(duì)效率,利用層次分析法對(duì)快遞企業(yè)新建網(wǎng)點(diǎn)進(jìn)行選址,采用動(dòng)態(tài)規(guī)劃方法合理規(guī)劃快遞企業(yè)配送路徑,最后以哈爾濱城區(qū)A快遞企業(yè)的網(wǎng)絡(luò)布局現(xiàn)狀為例,通過優(yōu)化前后指標(biāo)的對(duì)比驗(yàn)證優(yōu)化方法的有效性。優(yōu)化后快遞企業(yè)網(wǎng)點(diǎn)數(shù)量增加,服務(wù)半徑縮小,運(yùn)營(yíng)質(zhì)量有所提升,網(wǎng)絡(luò)布局得到明顯改善,對(duì)快遞企業(yè)未來的健康發(fā)展具有重要意義,最后對(duì)哈爾濱城區(qū)快遞企業(yè)網(wǎng)絡(luò)布局優(yōu)化提出相關(guān)對(duì)策和建議。
[Abstract]:With the rapid development of Chinese economy, express delivery, as an important branch of logistics, has developed into a new industry with great market potential. While the process of economic globalization is speeding up, express delivery enterprises are faced with both rare opportunities for development and fierce market competition, which requires express delivery enterprises to constantly improve themselves to meet the needs of the market. Avoid being eliminated in competition. Express network layout is becoming the focus of competition among express delivery enterprises. Whether the network layout planning is reasonable or not will not only affect the service efficiency and operation mode of express delivery enterprises, but also affect the competitive performance of enterprises. It is of great significance to the healthy development of enterprises in the future. Therefore, the study of network layout optimization of express delivery enterprises has certain theoretical and practical significance. On the basis of understanding the definition and characteristics of express delivery, this paper analyzes the present situation of express delivery market in Harbin urban area in terms of supply and demand of express delivery. This paper puts forward the main problems existing in the network layout of the express delivery enterprises in Harbin. Through the understanding of the related theory of express delivery network layout, this paper combines the nature of express delivery industry, determines the influencing factors of express delivery enterprise urban network layout, and probes into the method of optimizing urban area network layout. In this paper, we use data envelopment analysis to evaluate and analyze the business outlets of express enterprises, improve the relative efficiency of the outlets by adjusting the amount of input of the elements, and use the analytic hierarchy process to locate the new outlets of express delivery enterprises. The dynamic programming method is used to reasonably plan the distribution route of express delivery enterprises. Finally, taking the present situation of network layout of A express enterprises in Harbin urban area as an example, the effectiveness of the optimization method is verified by comparing the indexes before and after optimization. After optimization, the number of express delivery enterprises has increased, the service radius has been narrowed, the operation quality has been improved, and the network layout has been significantly improved, which is of great significance to the healthy development of express delivery enterprises in the future. Finally, the optimization of the network layout of urban express enterprises in Harbin put forward relevant countermeasures and suggestions.
【學(xué)位授予單位】：哈爾濱工程大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F259.23

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