【摘要】：DZ集團公司是一家集原煤開采與銷售等為主要業(yè)務(wù)的國有企業(yè),產(chǎn)品銷往武鋼、攀鋼、重鋼、達剛、達州電廠等企業(yè),集團目前資產(chǎn)規(guī)模達40多億,2013年營銷收入20多億,利稅2億多元。DZ集團公司目前進行原煤開采、粉煤灰建材生產(chǎn)與加工、煤炭運銷、發(fā)電、機械制造、資源整合、加油加氣等業(yè)務(wù)。公司堅持煤炭主業(yè)改造提升、非煤產(chǎn)業(yè)轉(zhuǎn)型拓展,擁有新井建設(shè)、資源勘探、物流園等10個重點建設(shè)項目,為企業(yè)可持續(xù)發(fā)展奠定了堅實基礎(chǔ)。然而隨著我國經(jīng)濟結(jié)構(gòu)轉(zhuǎn)型的不斷推進以及近年我國煤炭經(jīng)濟的持續(xù)低迷,DZ集團的經(jīng)營狀況日漸惡化,原有的經(jīng)營結(jié)構(gòu)已不能保證企業(yè)的生存。在此生死攸關(guān)的關(guān)鍵時刻,DZ集團做出了產(chǎn)業(yè)轉(zhuǎn)型的關(guān)鍵決策,將物流作為其產(chǎn)業(yè)轉(zhuǎn)型的戰(zhàn)略重點。但是DZ集團在開展物流業(yè)務(wù)后,經(jīng)營結(jié)果并不理想,實際營收遠低于期望目標,從而引起了DZ集團高層對發(fā)展物流業(yè)的重新思考,并逐漸意識到物流戰(zhàn)略規(guī)劃的重要性。隨著我國煤炭經(jīng)濟的持續(xù)下滑,越來越多的煤炭企業(yè)面臨轉(zhuǎn)型的壓力。本文DZ集團為研究對象,充分分析企業(yè)的外部和內(nèi)部發(fā)展環(huán)境,總結(jié)出影響企業(yè)順利開展物流業(yè)務(wù)的主要因素。本文結(jié)合企業(yè)的優(yōu)勢與劣勢利用SWOT方法分析出企業(yè)的戰(zhàn)略組合,制定物流發(fā)展戰(zhàn)略規(guī)劃、戰(zhàn)略實施路徑及保障措施。研究結(jié)果表明:(1)DZ物流適合采用增長型戰(zhàn)略;(2)DZ物流的戰(zhàn)略定位是成為立足達州及川東北地區(qū),輻射川渝鄂陜地區(qū)的第三方物流企業(yè),致力于成為全省一流、行業(yè)領(lǐng)先、全國知名的現(xiàn)代物流企業(yè);(3)DZ物流通過實施第三方物流、第四物流、產(chǎn)業(yè)物流以及物流增值服務(wù)等發(fā)展路徑,全面實現(xiàn)戰(zhàn)略目標;(4)DZ集團通過抓住機遇、深化改革、創(chuàng)新管理體制及優(yōu)化流程等措施,保障DZ物流發(fā)展路徑的順利實施。
[Abstract]:DZ Group Co., Ltd. is a state-owned enterprise with raw coal mining and sales as its main business. Its products are sold to WISCO, Panzhihua Iron and Steel Co., Zhonggang, Dagang, Dazhou Power Plant and other enterprises. The group's assets are now more than 4 billion, and the sales revenue in 2013 is more than 2 billion. At present, we are engaged in coal mining, production and processing of fly ash building materials, coal transportation and marketing, power generation, mechanical manufacturing, resource integration, gas refueling and so on. The company adheres to the upgrading of the main coal industry, the expansion of non-coal industry transformation, with 10 key construction projects, such as new well construction, resource exploration, logistics park, etc., which has laid a solid foundation for the sustainable development of enterprises. However, with the development of economic structure transformation in China and the deterioration of DZ Group's operation condition in recent years, the original management structure can not guarantee the survival of enterprises. At this crucial moment, DZ Group made the key decision of industrial transformation, taking logistics as the strategic focus of its industrial transformation. However, after developing logistics business, DZ Group's operating result is not ideal, and the actual revenue is far lower than the expected target, which causes the DZ Group executives to rethink the development of logistics industry and gradually realize the importance of logistics strategic planning. With the continuous decline of China's coal economy, more and more coal enterprises are facing the pressure of transformation. In this paper, DZ Group as the research object, fully analyzes the external and internal development environment of the enterprise, summarizes the main factors that affect the smooth development of logistics business. Combined with the advantages and disadvantages of enterprises, this paper analyzes the strategic combination of enterprises by using SWOT method, formulates the strategic planning of logistics development, strategic implementation path and safeguard measures. The results show that: (1) DZ logistics is suitable to adopt the growth strategy, (2) DZ logistics strategic orientation is to become a third party logistics enterprise based on Dazhou and Northeast Sichuan, radiation Sichuan, Chongqing, Hubei and Shaanxi, committed to becoming the first class of the province, leading the industry. National well-known modern logistics enterprises; (3) DZ logistics through the implementation of third party logistics, fourth logistics, industrial logistics and logistics value-added services and other development path, the overall realization of strategic objectives; (4) DZ Group by seizing the opportunity to deepen the reform, Innovating management system and optimizing flow, etc., to ensure the smooth implementation of DZ logistics development path.
【學位授予單位】：電子科技大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F259.23

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