本文選題：汽車(chē)物流 + 發(fā)展戰(zhàn)略�。� 參考：《上海交通大學(xué)》2014年碩士論文

【摘要】：隨著經(jīng)濟(jì)全球化的形成,我國(guó)汽車(chē)行業(yè)蓬勃發(fā)展,汽車(chē)物流也應(yīng)運(yùn)而生。在汽車(chē)產(chǎn)業(yè)化和經(jīng)濟(jì)全球化的影響下,安吉汽車(chē)物流有限公司面臨著前所未有的機(jī)遇與挑戰(zhàn)。面對(duì)瞬息萬(wàn)變的外部環(huán)境,安吉物流制定符合自身特點(diǎn)的公司業(yè)務(wù)發(fā)展戰(zhàn)略和實(shí)施策略顯得相當(dāng)關(guān)鍵。本文以安吉物流為研究對(duì)象,運(yùn)用戰(zhàn)略管理的相關(guān)理論與分析方法,深入分析安吉物流的內(nèi)外部環(huán)境,明確安吉物流業(yè)務(wù)發(fā)展戰(zhàn)略的總體思路、戰(zhàn)略目標(biāo)和實(shí)施辦法,為安吉物流如何在激烈的市場(chǎng)競(jìng)爭(zhēng)中知己知彼、抓住機(jī)遇、乘風(fēng)破浪、不斷開(kāi)拓與發(fā)展提供理論依據(jù)和實(shí)踐指導(dǎo)。首先,分析了我國(guó)汽車(chē)物流發(fā)展的趨勢(shì)以及安吉物流的內(nèi)外部環(huán)境。再次,在利用SWOT分析工具對(duì)公司的優(yōu)劣勢(shì)、機(jī)遇和威脅進(jìn)行分析基礎(chǔ)上,確定了安吉物流的戰(zhàn)略目標(biāo):確立公司在國(guó)內(nèi)汽車(chē)物流行業(yè)中的絕對(duì)領(lǐng)先地位,并逐步成為中國(guó)物流行業(yè)的領(lǐng)先品牌。最后,本文提出了安吉物流在實(shí)施戰(zhàn)略過(guò)程中要注重幾個(gè)方面:完善公司的人力資源管理制度、優(yōu)化組織結(jié)構(gòu)管理、改變業(yè)務(wù)管控模式、豐富市場(chǎng)發(fā)展策略、提升技術(shù)創(chuàng)新能力、塑造企業(yè)文化。
[Abstract]:With the formation of economic globalization, the automobile industry in China is booming, and automobile logistics has emerged as the times require. Under the influence of automobile industrialization and economic globalization, Anji Automobile Logistics Co., Ltd. is facing unprecedented opportunities and challenges. Facing the rapidly changing external environment, it is very important for Anji Logistics to formulate its own business development strategy and implementation strategy. This article takes Anji logistics as the research object, uses the strategic management related theory and the analysis method, deeply analyzes the Anji logistics internal and external environment, clarifies the Anji logistics business development strategy overall thought, the strategic goal and the implementation method, It provides theoretical basis and practical guidance for Anji Logistics how to know its own and enemy in the fierce market competition, seize the opportunity, take advantage of the wind and break the waves, and continue to open up and develop. Firstly, the development trend of automobile logistics in China and the internal and external environment of Anji logistics are analyzed. Thirdly, on the basis of analyzing the advantages and disadvantages, opportunities and threats of the company by using SWOT analysis tools, the strategic goal of Anji logistics is determined: to establish the absolute leading position of the company in the domestic automobile logistics industry. And gradually become the leading brand in China's logistics industry. Finally, this paper puts forward that Anji logistics should pay attention to several aspects in the implementation of the strategy: improve the company's human resources management system, optimize the organizational structure management, change the business management model, enrich the market development strategy, Improve the ability of technological innovation and shape corporate culture.
【學(xué)位授予單位】：上海交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F426.471;F259.23;F272

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相關(guān)期刊論文 前1條

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本文編號(hào)：2089654