本文選題：智能電網 + 局放在線監(jiān)測　； 參考：《華南理工大學》2014年碩士論文

【摘要】：隨著能源、環(huán)境、氣候變化等問題愈發(fā)突出，一場面向智能化的能源革命正進一步到來。能源革命不能不提及的就是電網發(fā)展中的核心智能電網。十二五規(guī)劃綱要著重表示要發(fā)展大容量、特高壓、遠距離、高效率的輸電技術，從而擴增西電東輸規(guī)模。我國正致力于借助先進技術來將智能電網建設進一步推進。作為智能電網組成部分的局部放電在線監(jiān)測、檢測技術在國外發(fā)展較早，目前在國內還處于初級邁向中級發(fā)展的階段，需求非常旺盛，DMS公司作為局部放電檢測、監(jiān)測設備行業(yè)的外資品牌，超高頻局放監(jiān)測技術的領導者，一直期望分享中國智能電網發(fā)展的巨大市場，隨著國家堅強智能電網建設的全面開展，DMS公司也在積極參與該市場的激烈角逐。 作為新興市場的參與者，本文將作者所在的DMS公司作為研究對象，對其營銷策略進行了深入的剖析，對同類型外企具有一定的研究普遍意義。論文以基本的市場營銷理論為指導，聯(lián)系工作實踐，通過對公司基本情況介紹，核心產品及營銷現(xiàn)狀，組織結構及戰(zhàn)略的分析，指出公司現(xiàn)有營銷體系所面臨的諸多問題。通過進一步對DMS公司的PEST分析和SWOT分析的研究等，明確了公司目前所處的市場競爭環(huán)境及公司面臨的機遇和挑戰(zhàn)。 在策略研究方面，通過市場細分，目標市場定位，，結合4P理論，服務策略，關系營銷大客戶策略理論基礎上制定出適應DMS公司中國區(qū)的市場營銷方案及營銷方案的實施保障措施。本文通過對DMS公司中國區(qū)市場營銷策略的研究也是為該類型的企業(yè)或行業(yè)內參與者在營銷策略制訂方面提供一定參考意見。
[Abstract]:As energy, environment, climate change and other issues become more prominent, an intelligent energy revolution is coming. The energy revolution cannot fail to mention the core smart grid in the development of the grid. The outline of the 12th Five-Year Plan emphasizes the development of transmission technology with large capacity, UHV, long distance and high efficiency, so as to expand the scale of power transmission from the west to the east. Our country is devoting itself to advance the construction of smart grid with advanced technology. As part of smart grid, partial discharge online monitoring has been developed early in foreign countries. At present, it is still in the initial stage of intermediate development in China, and the demand is very strong. DMS company is used as partial discharge detection. Foreign brands in the monitoring equipment industry, and leaders in UHF monitoring technology, have been looking forward to sharing in the huge market for smart grid development in China. With the full development of national smart grid construction, DMS is also actively participating in the fierce competition in the market. As a participant in emerging markets, this paper takes DMS Company as the research object, and analyzes its marketing strategy deeply, which is of general significance to the same type of foreign enterprises. Under the guidance of the basic marketing theory, connecting with the work practice, through the analysis of the company's basic situation, core products and marketing status, organizational structure and strategy, this paper points out many problems faced by the company's current marketing system. Through the further research on pest and SWOT analysis of DMS Company, the market competition environment and the opportunities and challenges faced by DMS Company are clarified. In terms of strategy research, through market segmentation, target market positioning, combined with 4p theory, service strategy, On the basis of the theory of relationship marketing, the author formulates the marketing scheme and the implementation guarantee measures for DMS company in China. In this paper, the research of DMS company's marketing strategy in China is also to provide some reference for this type of enterprise or the participants in the industry in the formulation of marketing strategy.
【學位授予單位】：華南理工大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F274;F203

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