本文選題：甲級(jí)寫(xiě)字樓 + 租賃價(jià)格　； 參考：《湘潭大學(xué)》2014年碩士論文

【摘要】：寫(xiě)字樓是公司組織運(yùn)作的主要場(chǎng)所，是企業(yè)和個(gè)人重要的資產(chǎn)組成部分，這是城市功能的重要載體。深圳市作為國(guó)內(nèi)現(xiàn)代化城市化最高的超級(jí)城市之一，其商品寫(xiě)字樓的發(fā)展歷程和水平我國(guó)很具代表性。近十年來(lái)，一方面深圳市隨著城市建設(shè)快速發(fā)展，，各個(gè)城市組團(tuán)中心的大規(guī)模開(kāi)發(fā)，另一方面深圳市經(jīng)濟(jì)發(fā)展大幅提升，都刺激了企事業(yè)單位對(duì)于辦公空間的需求，因此寫(xiě)字樓大量增加。寫(xiě)字樓的租金不僅為作為企業(yè)運(yùn)營(yíng)成本被關(guān)注，同時(shí)也作為企業(yè)資產(chǎn)收益被重視。通過(guò)具有經(jīng)濟(jì)指標(biāo)意義的甲級(jí)寫(xiě)字樓租金的研究，特別是對(duì)于影響深圳市各區(qū)甲級(jí)寫(xiě)字樓租金特征因素的研究，發(fā)現(xiàn)一些影響租金變化的主要因素，對(duì)寫(xiě)字樓開(kāi)發(fā)和經(jīng)營(yíng)管理，以及深圳市第三產(chǎn)業(yè)的發(fā)展和強(qiáng)化總部經(jīng)濟(jì)優(yōu)勢(shì)有重要意義。 本文首先通過(guò)對(duì)于甲級(jí)寫(xiě)字樓分級(jí)標(biāo)準(zhǔn)的研究，來(lái)基本確定深圳市甲級(jí)寫(xiě)字樓的標(biāo)準(zhǔn)，為確定研究案例和數(shù)據(jù)選取劃定范圍。同時(shí)通過(guò)國(guó)內(nèi)外文獻(xiàn)研究，梳理出影響寫(xiě)字樓租賃價(jià)格的特征變量。結(jié)合甲級(jí)寫(xiě)字樓特點(diǎn)整理出特征變量72個(gè)。通過(guò)分析最終確定可用于研究深圳地區(qū)甲級(jí)寫(xiě)字樓租金特征的變量23個(gè)，其中土地使用權(quán)性質(zhì)、爛尾樓歷史、開(kāi)發(fā)商品牌與經(jīng)驗(yàn)、建筑立面色彩、景觀、大堂層高、有無(wú)空中花園、城市綜合體規(guī)模與類型特征變量為國(guó)內(nèi)首次研究。本文共選取深圳市除鹽田區(qū)外的5個(gè)區(qū)的177個(gè)甲級(jí)寫(xiě)字樓平均租金為研究對(duì)象，運(yùn)用HEDONIC模型，進(jìn)行回歸分析，發(fā)現(xiàn)線性模型解釋性更好，測(cè)算深圳市甲級(jí)寫(xiě)字樓的特征租金，并分析了特征變量影響及程度，得到了深圳市甲級(jí)寫(xiě)字樓特征租金模型。共有11個(gè)特征因素對(duì)寫(xiě)字樓租金有顯著影響，在首次研究的變量中，開(kāi)發(fā)商品牌與經(jīng)驗(yàn)和大堂高度被證明有積極影響，而工業(yè)用地使用權(quán)和爛尾史被證明有負(fù)面影響。之后并對(duì)因素的區(qū)域影響差異進(jìn)行了分析。本研究在對(duì)甲級(jí)寫(xiě)字樓租賃價(jià)格的微觀影響因素的課題研究上，為選擇不同城市和區(qū)域作為研究范圍提供了一種的參考，具有一定的研究意義和參考價(jià)值。
[Abstract]:The office building is the main place for the organization and operation of the company. It is an important component of the enterprise and individual, which is an important carrier of the city function. As one of the highest supercities in the modern urbanization in China, the development course and the level of its commodity office are very representative in Shenzhen. In the past ten years, the city of Shenzhen has been with the city on the one hand. The rapid development of city construction, the large-scale development of each city group center, on the other hand the economic development of Shenzhen has been greatly promoted, which have stimulated the demand for office space in the enterprises and institutions, so the office building has increased greatly. The rent of the office building is not only paid attention to as the operating cost of the enterprise, but also as the profit of the enterprise. Through the study of the rent of a grade A office building with economic indicators, especially for the study of the factors affecting the rent characteristics of the grade A office buildings in Shenzhen, some major factors affecting the rent change are found, which are important to the development and management of the office buildings, the development of the third industry in Shenzhen and the strengthening of the economic advantages of the headquarters. Righteousness.
In this paper, first of all, through the study of Grade A office building classification standard, the standard of Shenzhen grade A office building is basically determined to determine the scope of the study case and data selection. At the same time, the characteristic variables that affect the rental price of the office building are sorted out through the literature research at home and abroad. 72 characteristic variables are sorted out by the characteristics of a grade A office building. Through the analysis, 23 variables which can be used to study the rent characteristics of a grade A office building in Shenzhen are determined. Among them, the property of land use right, the history of the unfinished building, the brand and experience of the developers, the color of the building, the landscape, the floor height, the air garden, the urban complex pattern and the type characteristic variables are the first studies in China. This paper is selected in this paper. In Shenzhen, the average rent of 177 grade A office buildings in 5 areas outside the salt field area is the research object. The HEDONIC model is used to carry out the regression analysis. It is found that the linear model is more explanatory. It calculates the characteristic rent of the grade A office building in Shenzhen, analyzes the influence and degree of the characteristic variables, and obtains the characteristic rent model of the Shenzhen grade A office building. There are 11 characteristic factors that have a significant impact on the rent of office buildings. In the first research variables, the developer brand and experience and the height of the lobby have been proved to have a positive impact, while the industrial land use rights and uncompleted history have been proved to have a negative impact. Then, the regional impact of the factors is analyzed. The research on the micro influence factors of the rent price provides a reference for the selection of different cities and regions as the scope of research, which has certain research significance and reference value.

【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.23

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