本文選題：物流企業(yè) + 發(fā)展戰(zhàn)略�。� 參考：《福建師范大學(xué)》2014年碩士論文

【摘要】：近年來,伴隨著電子商務(wù)與國際貿(mào)易的迅速發(fā)展和國內(nèi)政府對(duì)國內(nèi)物流發(fā)展的關(guān)注越來越多,物流業(yè)在我國的發(fā)展越來越快。但是機(jī)遇與挑戰(zhàn)并存,全球經(jīng)濟(jì)一體化的發(fā)展給我國物流業(yè)帶來了巨大的市場前景的同時(shí)也帶了激烈的市場競爭,一些國際物流公司也紛紛進(jìn)駐我國,這使得國內(nèi)物流市場的競爭更加白熱化。所以我國物流企業(yè)對(duì)于自身發(fā)展方向的定位以及確立合適的競爭戰(zhàn)略顯得尤為重要。 本文主要運(yùn)用戰(zhàn)略管理和現(xiàn)代物流相關(guān)理論,首先利用PEST法對(duì)江蘇恒萊科技物流有限公司物流發(fā)展面臨的宏觀環(huán)境進(jìn)行分析,然后應(yīng)用波特的5力競爭模型、SWOT矩陣等對(duì)江蘇恒萊科技物流有限公司發(fā)展自身的物流業(yè)務(wù)中存在的的威脅與機(jī)遇、公司發(fā)展中所存在的劣勢與優(yōu)勢進(jìn)行了分析和評(píng)價(jià),從而為江蘇恒萊科技物流有限公司明智地選擇和實(shí)施物流發(fā)展戰(zhàn)略提供了理論基礎(chǔ)和科學(xué)依據(jù)。 本文通過對(duì)江蘇恒萊科技物流有限公司企業(yè)物流發(fā)展戰(zhàn)略的研究將不僅對(duì)該公司未來的發(fā)展具有積極的指導(dǎo)作用,其研究結(jié)果對(duì)于其它物流企業(yè)的發(fā)展也能帶來一定的參考價(jià)值。
[Abstract]:In recent years, with the rapid development of electronic commerce and international trade and more and more attention of domestic government to the development of domestic logistics, the development of logistics industry in China is growing faster and faster. However, opportunities and challenges coexist. The development of global economic integration has brought huge market prospects to the logistics industry of our country and also brought fierce market at the same time. Competition, some international logistics companies are also in China, which makes the competition in the domestic logistics market more hot. Therefore, the logistics enterprises in China are particularly important for the orientation of their own development and the establishment of a suitable competitive strategy.
Based on the theory of strategic management and modern logistics, this paper first analyzes the macro environment of the logistics development of Jiangsu Heng Lai science and Technology Logistics Co., Ltd. in Jiangsu, and then applies Potter's 5 force competition model and SWOT matrix to develop the logistics business of Jiangsu Heng Lai science and Technology Logistics Limited company. The weaknesses and advantages in the development of the company are analyzed and evaluated, which provides the theoretical basis and scientific basis for Jiangsu Heng Lai science and Technology Logistics Co., Ltd. to choose and implement logistics development strategy wisely.
In this paper, the research on the development strategy of Jiangsu Heng Lai science and Technology Logistics Co., Ltd. will not only have a positive guiding role for the future development of the company, but also can bring some reference value to the development of other logistics enterprises.

【學(xué)位授予單位】：福建師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F259.23;F272

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