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  本文選題：物流模式 + 共同配送�。� 參考：《北京交通大學(xué)》2014年碩士論文

【摘要】：淘寶網(wǎng)作為亞太地區(qū)最大的網(wǎng)絡(luò)購物商圈,解決了信息流、資金流和商流的問題。而隨著中國電子商務(wù)網(wǎng)絡(luò)購物市場的發(fā)展,物流已成為淘寶網(wǎng)進(jìn)一步發(fā)展的瓶頸。近年來淘寶網(wǎng)在網(wǎng)絡(luò)購物市場份額逐年下降,因此解決淘寶網(wǎng)物流瓶頸問題刻不容緩。 本文運用文獻(xiàn)分析、定量分析、理論與實踐相結(jié)合等方法首先分析了淘寶網(wǎng)所處的電子商務(wù)環(huán)境和競爭環(huán)境,得出了淘寶網(wǎng)物流瓶頸亟待解決的結(jié)論。在此基礎(chǔ)上,通過對近年來的關(guān)于電子商務(wù)物流、共同配送等方面的文獻(xiàn)分析,發(fā)現(xiàn)以降低物流費用、提高用戶體驗的共同配送理論來構(gòu)建淘寶網(wǎng)的新物流模式是淘寶網(wǎng)最好的出路。然后在共同配送理論的指導(dǎo)下,構(gòu)建了基于訂單整合的淘寶網(wǎng)共同配送模式來解決淘寶網(wǎng)所面臨的物流瓶頸問題。建立新的物流模式之后,對新物流模式的可行性進(jìn)行了理論與實踐相結(jié)合的論證,得出新模式切實可行的結(jié)論。 本文最大的貢獻(xiàn)在于為淘寶網(wǎng)構(gòu)建了一個切實可行并且行之有效的共同配送模式,為淘寶網(wǎng)的物流瓶頸問題找到了良好的解決辦法。本文的基于訂單整合的淘寶網(wǎng)共同配送模式是從共同配送的降低物流成本、提高物流效率和服務(wù)水平的思想出發(fā),將一般意義上的實物集中統(tǒng)一配送改成了網(wǎng)絡(luò)上訂單的統(tǒng)一、整合、調(diào)撥,將長途運輸簡化為在線傳送,然后就近進(jìn)行實物的共同配送。因此,該配送模式不僅比現(xiàn)行的淘寶網(wǎng)物流模式更省錢、省時、省力,相對于一般意義上的共同配送,更有利于提高整個物流系統(tǒng)的效率和服務(wù)水平,同時還大大的降低了物流作業(yè)成本。
[Abstract]:Taobao, as the largest online shopping area in the Asia-Pacific region, solves the problems of information flow, capital flow and business flow. With the development of e-commerce online shopping market in China, logistics has become the bottleneck of Taobao's further development. In recent years, the share of Taobao in the online shopping market has declined year by year, so it is urgent to solve the bottleneck of Taobao logistics. This paper analyzes the electronic commerce environment and competition environment of Taobao by the methods of literature analysis, quantitative analysis, theory and practice, and draws the conclusion that Taobao logistics bottleneck needs to be solved urgently. On this basis, through the literature analysis on e-commerce logistics and joint distribution in recent years, it is found that logistics costs can be reduced. It is the best way to construct the new logistics mode of Taobao by improving the common distribution theory of user experience. Then under the guidance of the theory of joint distribution, the paper constructs a model of Taobao joint distribution based on order integration to solve the bottleneck of logistics faced by Taobao. After the establishment of the new logistics model, the feasibility of the new logistics model is demonstrated by combining theory with practice, and the feasible conclusion of the new model is obtained. The greatest contribution of this paper is to build a feasible and effective joint distribution model for Taobao, and to find a good solution to the logistics bottleneck of Taobao. The model of Taobao joint distribution based on order integration is based on the idea of reducing logistics cost, improving logistics efficiency and service level, and changing the centralized and unified distribution in general sense into the unification of orders on the network. Integrate, allocate, simplify long-distance transportation to online delivery, and then make physical joint distribution nearby. Therefore, this distribution mode is not only more economical, time-saving and labor-saving than the current Taobao logistics mode, but also more conducive to improving the efficiency and service level of the entire logistics system, compared with the common distribution in the general sense. At the same time, it also greatly reduces the cost of logistics activities.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F724.6;F252

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本文編號：1805230