本文選題：消費(fèi)品　切入點(diǎn)：質(zhì)量　出處：《華南理工大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：在市場交換中，無論買方賣方，消費(fèi)品質(zhì)量都是其長期關(guān)注的因素。居民收入的提高、交換領(lǐng)域的擴(kuò)大以及人們對質(zhì)量需求的提高，使得質(zhì)量的影響面越來越廣，其影響力也越來越大。消費(fèi)品的質(zhì)量安全不僅關(guān)乎經(jīng)濟(jì)的增長，更代表了一個國家的質(zhì)量形象，關(guān)乎民生健康和生命財產(chǎn)安全。隨著社會消費(fèi)品零售總額的持續(xù)擴(kuò)大，消費(fèi)品質(zhì)量問題日益突出，使得我國政府對消費(fèi)品質(zhì)量安全問題日益重視，，并提出了“質(zhì)量強(qiáng)國”發(fā)展戰(zhàn)略，而消費(fèi)品質(zhì)量評價也開始成為學(xué)界廣泛研究的對象。因此政府作為市場經(jīng)濟(jì)“看得見的手”，扮演好其在消費(fèi)品質(zhì)量安全監(jiān)管中的角色顯得尤為重要。 首先，通過文獻(xiàn)研究法并結(jié)合實(shí)際，明確界定消費(fèi)品、質(zhì)量、質(zhì)量評價和政府監(jiān)管的概念，從概念出發(fā)探討政府監(jiān)管消費(fèi)品質(zhì)量的相關(guān)理論及實(shí)踐，論證政府監(jiān)管消費(fèi)品質(zhì)量的必要性和可行性，論證政府進(jìn)行消費(fèi)品質(zhì)量評價并建立消費(fèi)品質(zhì)量評價體系的重要性，同時對政府監(jiān)管與消費(fèi)品質(zhì)量評價的關(guān)系進(jìn)行理順。其次，運(yùn)用層次分析與專家咨詢相結(jié)合的方法構(gòu)建科學(xué)的消費(fèi)品微觀質(zhì)量評價體系和行業(yè)質(zhì)量評價體系，并對2012年廣東3600家消費(fèi)品企業(yè)進(jìn)行問卷調(diào)查，在此基礎(chǔ)上得出2012年廣東消費(fèi)品微觀質(zhì)量分?jǐn)?shù)（0.771）和十二個行業(yè)質(zhì)量分?jǐn)?shù)，綜合兩個分?jǐn)?shù)得出2012年廣東消費(fèi)品宏觀質(zhì)量得分為0.730。最后，在理論分析基礎(chǔ)上得出了政府監(jiān)管消費(fèi)品質(zhì)量的原則和思路，并在分析廣東消費(fèi)品質(zhì)量的結(jié)果后得出政府監(jiān)管的建議：從生產(chǎn)環(huán)節(jié)來說，一是堅持質(zhì)量強(qiáng)國戰(zhàn)略，引領(lǐng)生產(chǎn)企業(yè)規(guī)模整合和加快轉(zhuǎn)型升級；二是加強(qiáng)質(zhì)量法制建設(shè)，從立法、執(zhí)法和司法環(huán)節(jié)保證消費(fèi)品質(zhì)量；三是建立健全消費(fèi)品質(zhì)量標(biāo)準(zhǔn)體系并敦促實(shí)施；四是建立消費(fèi)品質(zhì)量全程可追溯系統(tǒng)；在流通領(lǐng)域，一是建立健全消費(fèi)品市場準(zhǔn)入制度；二是鼓勵優(yōu)質(zhì)經(jīng)營商家，嚴(yán)懲違法違規(guī)不正當(dāng)經(jīng)營商家；三是在全社會倡導(dǎo)誠信經(jīng)營的理念，提高消費(fèi)者滿意度；四是建立健全電子商務(wù)法律法規(guī)，規(guī)范網(wǎng)絡(luò)交易行為；從消費(fèi)環(huán)節(jié)來說：一是定期發(fā)布相關(guān)行業(yè)消費(fèi)品質(zhì)量信息，加強(qiáng)質(zhì)量宣傳與選擇提示；二是暢通信息取得、投訴、反饋渠道，維護(hù)消費(fèi)者合法權(quán)益。
[Abstract]:In the market exchange, whether buyer or seller, the quality of consumer goods is its long-term concern. The increase of residents' income, the expansion of exchange field and the improvement of people's demand for quality make the influence of quality more and more extensive. The quality and safety of consumer goods are not only related to economic growth, but also to the quality image of a country, to people's health and to the safety of life and property. As the total retail sales of consumer goods continue to expand, The quality problem of consumer goods is becoming more and more prominent, which makes our government pay more and more attention to the quality and safety of consumer goods, and puts forward the development strategy of "strong quality country". Therefore, as a "visible hand" of market economy, the government plays a very important role in the supervision of consumer goods quality and safety. First of all, through the literature research method and the reality, clearly defined the concept of consumer goods, quality, quality evaluation and government supervision, from the concept of government supervision of consumer goods quality related theory and practice. To demonstrate the necessity and feasibility of government supervision of consumer goods quality, the importance of government evaluation of consumer goods quality and the importance of establishing a consumer goods quality evaluation system, and at the same time to straighten out the relationship between government supervision and consumer goods quality evaluation. A scientific micro quality evaluation system of consumer goods and an industry quality evaluation system were constructed by combining AHP with expert consultation. In 2012, 3600 consumer goods enterprises in Guangdong were investigated by questionnaire. On this basis, the micro mass fraction of Guangdong consumer goods in 2012 (0. 771) and 12 industry mass fractions are obtained. Combined with the two fractions, the macroscopic quality score of Guangdong consumer goods in 2012 is 0. 730. Finally, On the basis of theoretical analysis, this paper draws the principles and ideas of government supervision over the quality of consumer goods, and after analyzing the results of Guangdong consumer goods quality, comes to the recommendations of government supervision: from the point of view of production, one is to adhere to the strategy of strengthening the country by quality. Lead the production enterprise scale integration and speed up the transformation and upgrade; second, strengthen the construction of quality legal system, guarantee the quality of consumer goods from legislation, law enforcement and judicial links; third, establish and improve the quality standard system of consumer goods and urge implementation; Fourth, establish the whole process traceability system of consumer goods quality; in the field of circulation, establish and perfect the system of market access for consumer goods; second, encourage high-quality business operators and severely punish illegal and illegal operators; Third, to advocate the concept of good faith management in the whole society, to improve consumer satisfaction; fourth, to establish and improve the laws and regulations of electronic commerce and standardize the behavior of online transactions; from the perspective of consumption links: first, to publish regularly the quality information of consumer goods in related industries, Strengthen quality propaganda and choice hint; second, unimpeded information access, complaints, feedback channels to protect the legitimate rights and interests of consumers.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F203;D630

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