本文選題：GS潤滑油　切入點：配送成本優(yōu)化　出處：《重慶交通大學》2014年碩士論文　論文類型：學位論文

【摘要】：中國是世界潤滑油進口和消費大國,世界經(jīng)濟的增長將繼續(xù)提高潤滑油消費量,其最快增長點將會在發(fā)展中國家。發(fā)展中國家機車、船只和制造業(yè)的迅速增長,將會在工業(yè)化經(jīng)濟方面促使?jié)櫥拖M量的增加。目前國內(nèi)擁有上千個潤滑油品牌,隨著潤滑油市場競爭程度的日趨激烈,競爭領域也涉及到產(chǎn)品質(zhì)量、產(chǎn)品價格、產(chǎn)品成本、產(chǎn)品售后服務、產(chǎn)品便利性等各方面。GS潤滑油是韓國GS集團的石油產(chǎn)品之一,GS集團是韓國第六大企業(yè)集團,韓國最大的潤滑油生產(chǎn)廠家,在韓國市場占有率達到50%,為韓國最暢銷的潤滑油品牌,年產(chǎn)潤滑油250萬桶,它也是亞洲最大的精煉油企業(yè),石油化工產(chǎn)品的龍頭企業(yè)。2012年財富世界500強排名中處于第235位。我國加入WTO后,逐漸開放了成品油零售及其批發(fā)市場,GS潤滑油憑借自身優(yōu)異的品質(zhì)、適中的價格在中國的潤滑油市場占據(jù)了一定的市場份額。GS潤滑油在四川有一級經(jīng)銷成都全通車業(yè)公司一個,大部分地市州建立起了二級經(jīng)銷商,由于我國西部地區(qū)各種客觀條件的限制,GS潤滑油在四川市場配送成本較高。配送問題已經(jīng)成為制約GS潤滑油在四川發(fā)展的重要因素,如何優(yōu)化GS潤滑油的配送、降低GS潤滑油的配送成本、合理的倉儲方式、提高配送的服務質(zhì)量是GS潤滑油在我國西部市場長遠發(fā)展需要解決的重要問題之一。本文主要從經(jīng)濟角度出發(fā),在參考大量相關文獻專著后,對構(gòu)成GS潤滑油四川物流配送成本的各個因素進行了相關分析,并總結(jié)出影響GS潤滑油四川市場配送效率和經(jīng)濟性的諸多因素。在此基礎上,提出相關的物流配送優(yōu)化原則和方案。針對GS潤滑油四川市場的配送現(xiàn)狀來說,本文主要從三個方面對其進行優(yōu)化:第一是對四川市場目前的倉庫設置現(xiàn)狀進行優(yōu)化;第二是對成都全通車業(yè)公司的訂單管理進行優(yōu)化;第三是對潤滑油配送路徑進行優(yōu)化。通過這三方面的優(yōu)化措施,可以使得成都全通車業(yè)服務公司配送服務在滿足時效性的前提條件下實現(xiàn)配送成本的最小化,為企業(yè)更好更快的發(fā)展提供重要幫助。
[Abstract]:China is a major importer and consumer of lubricating oil in the world. The growth of the world economy will continue to increase the consumption of lubricating oil. Its fastest growth point will be in the developing countries, the rapid growth of locomotives, ships and manufacturing industries in the developing countries. At present, there are thousands of lubricating oil brands in China. With the increasingly fierce competition in the lubricating oil market, the competitive field also involves product quality, product price, and product cost. GS Lubricating Oil is one of the petroleum products of the South Korean GS Group. The GS Group is the 6th largest enterprise group in Korea and the largest lubricant manufacturer in South Korea. With a market share of 50% in South Korea, it is the best-selling lubricant brand in South Korea. It produces 2.5 million barrels of lubricating oil annually. It is also the largest refined oil refining enterprise in Asia. In 2012, the leading enterprise of petrochemical products. In 2012, the Fortune 500 ranked 235th. After China joined the WTO, it gradually opened up the retail and wholesale market of refined oil and GS lubricating oil by virtue of its excellent quality. Moderate prices occupy a certain market share in China's lubricating oil market. GS Lubricants have a first-grade distribution in Sichuan, one of Chengdu Quantong Automobile Industry Company, and most prefectures have set up secondary dealers. Due to the limitation of various objective conditions in the western region of China, the distribution cost of GS lubricating oil in Sichuan market is relatively high. The distribution problem has become an important factor restricting the development of GS lubricating oil in Sichuan. How to optimize the distribution of GS lubricating oil, Reducing the cost of GS lubricating oil distribution, reasonable storage mode and improving the service quality of GS lubricating oil are one of the important problems that need to be solved in the long-term development of GS lubricating oil market in western China. After referring to a large number of related literature monographs, this paper analyzes the factors that constitute the cost of GS lubricating oil logistics and distribution in Sichuan Province, and summarizes many factors that affect the efficiency and economy of GS lubricating oil market distribution in Sichuan. According to the distribution situation of GS lubricating oil market in Sichuan, this paper mainly optimizes it from three aspects: the first is to optimize the present situation of warehouse setting in Sichuan market; The second is to optimize the order management of Chengdu Quantong Automobile Company, and the third is to optimize the distribution route of lubricating oil. It can make the distribution service of Chengdu Quantong Automobile Industry Service Company realize the minimum distribution cost under the premise of meeting the timeliness, and provide important help for the enterprise to develop better and faster.
【學位授予單位】：重慶交通大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.7;F252.1

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本文編號：1566608