網(wǎng)絡(luò)整體效用影響下的物流戰(zhàn)略通道選擇決策研究
本文選題:物流 切入點:戰(zhàn)略通道 出處:《北京交通大學(xué)》2014年碩士論文 論文類型:學(xué)位論文
【摘要】:隨著我國對物流園區(qū)、物流中心等樞紐節(jié)點的建設(shè)日臻完善,便捷通道的建設(shè)已經(jīng)成為進(jìn)一步提升物流網(wǎng)絡(luò)服務(wù)能力和輻射水平的一個重要因素。對關(guān)鍵通道的建設(shè)、管理等問題越來越受到網(wǎng)絡(luò)決策者的重視。 已有的物流戰(zhàn)略通道研究是從定性角度描述上分析網(wǎng)絡(luò)中通道的作用以及存在的價值,沒有明確分析物流戰(zhàn)略通道的內(nèi)涵,缺少對網(wǎng)絡(luò)中的物流戰(zhàn)略通道選擇的研究。本文依托社會網(wǎng)絡(luò)分析理論,以網(wǎng)絡(luò)中的物流戰(zhàn)略通道選擇為研究重點,明確了物流戰(zhàn)略通道的物流通道概念與戰(zhàn)略概念,分析了網(wǎng)絡(luò)視角下物流戰(zhàn)略通道的內(nèi)涵,對物流戰(zhàn)略通道進(jìn)行了定義,分析了網(wǎng)絡(luò)情境下物流戰(zhàn)略通道的本質(zhì)屬性,提出了網(wǎng)絡(luò)整體效用影響下的物流戰(zhàn)略通道選擇方法。 首先,本文通過分析網(wǎng)絡(luò)中影響物流戰(zhàn)略通道選擇的關(guān)鍵因素,提出了網(wǎng)絡(luò)供需節(jié)點之間通道建設(shè)成本、通道輸送時間兩個最直接、最重要的戰(zhàn)術(shù)性影響因素。其次,為衡量物流戰(zhàn)略通道對整個網(wǎng)絡(luò)的影響,本文拓展介數(shù)中心性概念重新定義了體現(xiàn)通道網(wǎng)絡(luò)外部性的物流通道介數(shù),并以此為基礎(chǔ)構(gòu)建了通道選擇的戰(zhàn)略性影響因素——通道網(wǎng)絡(luò)整體效用影響因素。另外,為分析三個影響因素對物流戰(zhàn)略通道選擇決策的影響機理,本文根據(jù)具體的決策行為偏好,提出了物流戰(zhàn)略通道選擇的四種準(zhǔn)則,并構(gòu)建了不同準(zhǔn)則下的物流戰(zhàn)略通道選擇決策模型。在此基礎(chǔ)上,本文通過對不同決策情境的分析,提出了網(wǎng)絡(luò)競爭中物流戰(zhàn)略通道選擇的決策建議。 最后,本文根據(jù)實際決策情境,設(shè)計了相關(guān)算例,通過算例分析驗證了模型的實用性。
[Abstract]:With the construction of logistics parks, logistics centers and other hub nodes in our country, the construction of convenient channels has become an important factor to further improve the service capacity and radiation level of logistics networks. Network decision makers pay more and more attention to management and other issues. The existing research on logistics strategic channel is to analyze the role and value of the channel in the network from the qualitative point of view, without clearly analyzing the connotation of the logistics strategic channel. Based on the social network analysis theory, this paper focuses on the selection of logistics strategic channels in the network, and clarifies the concept and concept of logistics strategic channels. This paper analyzes the connotation of the logistics strategic channel under the network perspective, defines the logistics strategic channel, analyzes the essential attributes of the logistics strategic channel under the network situation, and puts forward the selection method of the logistics strategic channel under the influence of the overall utility of the network. Firstly, by analyzing the key factors that influence the choice of logistics strategic channel in the network, this paper puts forward two most direct and important tactical factors, namely, the cost of channel construction between the nodes of network supply and demand, and the transportation time of the channel. In order to measure the influence of strategic logistics channel on the whole network, this paper redefines the logistics channel medium which embodies the externality of the channel network by extending the concept of "medium centrality". On the basis of this, the paper constructs the strategic influence factor of channel selection, which is the influence factor of overall utility of channel network. In addition, in order to analyze the influence mechanism of three influencing factors on the decision-making of logistics strategic channel selection, According to the specific decision behavior preference, this paper puts forward four kinds of criteria of logistics strategic channel selection, and constructs a decision model of logistics strategic channel selection under different criteria. This paper puts forward some decision suggestions on the choice of logistics strategic channel in network competition. Finally, according to the actual decision situation, this paper designs a related example, and verifies the practicability of the model by example analysis.
【學(xué)位授予單位】:北京交通大學(xué)
【學(xué)位級別】:碩士
【學(xué)位授予年份】:2014
【分類號】:F259.21
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