本文關(guān)鍵詞： 成本控制 客戶滿意度 流程改造　出處：《南京大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中國(guó)汽車行業(yè)的快速發(fā)展,中國(guó)市場(chǎng)在世界的戰(zhàn)略性地位也日益突出。YWK公司是著名的商用車公司,為全球提供各種陸路的解決方案。因?yàn)槭澜缃?jīng)濟(jì)的低迷,中國(guó)市場(chǎng)作為YWK公司目前最盈利的市場(chǎng),其重要性不言而喻。YWK公司自2010年開(kāi)始進(jìn)行中國(guó)產(chǎn)品的出口。在2012年出口量到達(dá)頂峰后,2013年的出口量迅速下滑。這樣的業(yè)績(jī)使得YWK公司剛剛才起步的出口業(yè)務(wù)受到劇烈的打擊,因?yàn)樵谥袊?guó)業(yè)務(wù)中,出口業(yè)務(wù)的盈利能力是最強(qiáng)的,如果不改變這樣的狀況,將影響整個(gè)YWK集團(tuán)的年終報(bào)表。因此YWK公司非常重視,經(jīng)市場(chǎng)分析和調(diào)查發(fā)現(xiàn)YWK公司的出口量下降的主要原因是因?yàn)樵谡嚦隹谇暗馁|(zhì)量問(wèn)題導(dǎo)致到達(dá)目的地后的整修費(fèi)用增加了銷售售價(jià),零部件產(chǎn)品也因?yàn)榈截浀馁|(zhì)量和數(shù)量問(wèn)題,導(dǎo)致最后成品的售價(jià)增加。根據(jù)YWK公司的內(nèi)部分析,在剛成立的中國(guó)公司內(nèi)設(shè)立物流小組(物流中心)改造兩家合資工廠出廠后的產(chǎn)品的物流操作將最有利于改變出口產(chǎn)品的現(xiàn)狀,降低在目的地處的整修等費(fèi)用。此種流程改造也將減少目前兩家合資公司獨(dú)立進(jìn)行物流操作的運(yùn)營(yíng)成本,提高溝通效率以及增強(qiáng)整體供應(yīng)鏈的協(xié)調(diào)能力。從而改變整個(gè)出口的形勢(shì),增加中國(guó)產(chǎn)品出口的競(jìng)爭(zhēng)力。同時(shí),將物流操作從合資工廠剝離開(kāi)來(lái)也符合YWK公司的整體戰(zhàn)略,即全球的工廠都作為生產(chǎn)制造和技術(shù)中心,專注于產(chǎn)品質(zhì)量的提升以及產(chǎn)品的研發(fā),為市場(chǎng)部門(mén)提供更具競(jìng)爭(zhēng)力的產(chǎn)品。本文著重對(duì)比了物流流程改造前后的各業(yè)務(wù)模塊的操作,在列出了改造前操作過(guò)程當(dāng)中的實(shí)際問(wèn)題后,分析了流程改造的工作計(jì)劃以及改造后成本的變化和一些改善方案。最終在YWK公司總部的要求下,新的出口物流流程已經(jīng)開(kāi)始實(shí)施,目前的運(yùn)營(yíng)良好。但事物總是有其兩面性的,不同的操作模式都會(huì)有各自的優(yōu)劣。雖然合資工廠對(duì)出廠后的物流操作進(jìn)行把控,可以在內(nèi)部生產(chǎn)的協(xié)調(diào)方面有所掌控,但改造后的操作更加有利于成本方面的改善以及客戶滿意度方面的提高。這樣的改變將更加有利于兩家合資工廠產(chǎn)品的出口量的提高,對(duì)整個(gè)YWK公司來(lái)說(shuō)也是重要的利潤(rùn)增加。
[Abstract]:With the rapid development of Chinese automobile industry, the strategic position of Chinese market in the world is increasingly prominent. YWK company is a famous commercial vehicle company. Provide a variety of overland solutions for the world. Because of the downturn in the world economy, the Chinese market is currently YWK's most profitable market. Its importance is self-evident. YWK began to export Chinese products since 2010. After 2012, the export reached its peak. In 2013, exports plummeted. Such results hit YWK's fledgling export business, which is the most profitable in China. If this situation does not change, it will affect the whole YWK group's year-end report. Therefore, YWK takes it very seriously. Market analysis and research revealed that the decline in YWK's exports was mainly due to quality problems prior to the export of the vehicle, which resulted in an increase in the selling price for refurbishment after arriving at its destination. Parts and components also due to the quality and quantity of delivery problems, resulting in the final product price increase. According to YWK internal analysis. The establishment of a logistics group (logistics center) within the newly established Chinese company will be most conducive to changing the status quo of export products by transforming the logistics operations of the products after the two joint venture factories have left the factory. Reduced costs such as refurbishment at destination. Such process modification would also reduce the operating costs of the current two joint ventures operating logistics independently. Improve the communication efficiency and enhance the coordination ability of the whole supply chain so as to change the situation of the whole export and increase the competitiveness of the export of Chinese products. At the same time. The separation of logistics operations from joint venture plants is also in line with YWK's overall strategy that factories around the world serve as production and manufacturing and technology centres, focusing on improving product quality and product development. This paper compares the operation of each business module before and after the transformation of the logistics process, and lists the practical problems in the operation process before and after the transformation. This paper analyzes the work plan of the process transformation, the change of the cost after the transformation and some improvement plans. Finally, the new export logistics process has been implemented under the request of YWK headquarters. The current operation is good. But things always have two sides, different operating modes will have their own advantages and disadvantages. Be able to control the coordination of internal production. But the modified operation is more conducive to cost improvement and customer satisfaction. Such a change will be more conducive to the two joint venture factory products export increased. It is also an important profit increase for YWK as a whole.
【學(xué)位授予單位】：南京大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F426.471;F752.62;F252

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