本文關(guān)鍵詞： 傳統(tǒng)零售企業(yè)轉(zhuǎn)型 O2O模式 物流網(wǎng)絡(luò) 路徑規(guī)劃 服務(wù)能力　出處：《燕山大學》2014年碩士論文　論文類型：學位論文

【摘要】：電子商務(wù)與傳統(tǒng)零售不可能完全的相互替代，兩者的融合發(fā)展成為現(xiàn)代零售的新趨勢。O2O模式(Online to Offline)恰是一種將線上線下融合的創(chuàng)新模式，本文將傳統(tǒng)零售企業(yè)的轉(zhuǎn)型與O2O模式結(jié)合起來，充分利用傳統(tǒng)零售線下的優(yōu)勢發(fā)展電子商務(wù)。目前物流問題依然是傳統(tǒng)零售企業(yè)轉(zhuǎn)型的重點和難點，結(jié)合O2O模式的思想，本文試圖利用傳統(tǒng)零售企業(yè)實體店遍布全國的優(yōu)勢，構(gòu)建以實體店為核心的物流網(wǎng)絡(luò)，并進行系統(tǒng)的路徑規(guī)劃研究，為當下我國傳統(tǒng)零售企業(yè)的轉(zhuǎn)型以及物流網(wǎng)絡(luò)的優(yōu)化提供新的解決思路。 首先，系統(tǒng)的回顧了國內(nèi)外相關(guān)學者在傳統(tǒng)零售企業(yè)轉(zhuǎn)型、物流網(wǎng)絡(luò)路徑規(guī)劃以及物流網(wǎng)絡(luò)服務(wù)能力確定等方面的研究成果，分析了目前傳統(tǒng)零售企業(yè)物流網(wǎng)絡(luò)路徑規(guī)劃的突出問題，進而確定了本文的研究思路和重點。 其次，對傳統(tǒng)零售企業(yè)轉(zhuǎn)型進行了可行性和必要性分析，進而提出了以實體店為核心的物流網(wǎng)絡(luò)的總體框架以及實施過程，明晰了物流網(wǎng)絡(luò)各個模塊的任務(wù)分工，并對物流網(wǎng)絡(luò)的重點模塊進行了系統(tǒng)性的分析，詳細優(yōu)化了O2O模式下的物流網(wǎng)絡(luò)的運作流程。 再次，鑒于時間已經(jīng)成為傳統(tǒng)零售企業(yè)線上化樹立品牌的關(guān)鍵，，構(gòu)建了物流網(wǎng)絡(luò)路徑選擇模型，設(shè)計了改進的Dijkstra算法，提高了求解的準確性。同時針對中轉(zhuǎn)網(wǎng)點，構(gòu)建了最優(yōu)服務(wù)能力的測度模型，確定了企業(yè)中轉(zhuǎn)網(wǎng)點最優(yōu)的服務(wù)能力。 最后，通過算例驗證了物流網(wǎng)絡(luò)路徑選擇模型以及最優(yōu)服務(wù)能力測度模型的可行性和有效性。
[Abstract]:E-commerce and traditional retail can not completely replace each other. The integration of the two has become a new trend of modern retail. The online to offline model is just an innovative model that integrates online and offline. This paper combines the transformation of traditional retail enterprises with the mode of O _ 2O, and makes full use of the advantages of the traditional retail line to develop e-commerce. At present, the logistics problem is still the focus and difficulty of the transformation of traditional retail enterprises. Combined with the O _ 2O model, this paper attempts to make use of the advantages of the traditional retail enterprises physical stores all over the country, build a physical store as the core of the logistics network, and carry out a systematic path planning research. It provides a new solution for the transformation of traditional retail enterprises and the optimization of logistics network. First of all, the domestic and foreign scholars in the traditional retail enterprises transformation, logistics network path planning and logistics network service capacity determination and other aspects of research results. This paper analyzes the prominent problems of the traditional retail enterprises' logistics network path planning, and then determines the research ideas and emphases of this paper. Secondly, it analyzes the feasibility and necessity of the transformation of traditional retail enterprises, and then puts forward the overall framework and implementation process of logistics network with physical stores as the core. The task division of each module of logistics network is clarified, the key modules of logistics network are systematically analyzed, and the operation flow of logistics network under O _ 2O mode is optimized in detail. Thirdly, in view of the time has become the key to establish brand online in traditional retail enterprises, a logistics network path selection model is constructed, and an improved Dijkstra algorithm is designed. At the same time, the measurement model of the optimal service capacity is constructed for the transit network, and the optimal service capability of the enterprise transit network is determined. Finally, the feasibility and validity of the path selection model and the optimal service capability measurement model of the logistics network are verified by an example.
【學位授予單位】：燕山大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F724.2;F252

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