本文關(guān)鍵詞：南寧市ZF公司城市綜合體業(yè)務(wù)開發(fā)戰(zhàn)略研究　出處：《廣西大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 城市綜合體 商業(yè)地產(chǎn) 業(yè)務(wù)層戰(zhàn)略 戰(zhàn)略

【摘要】：隨著城市的不斷發(fā)展,在城市中心出現(xiàn)了業(yè)態(tài)、功能復(fù)合的城市綜合體,它不僅滿足人們不同的需求,也成為體現(xiàn)城市價(jià)值的商業(yè)地產(chǎn)�，F(xiàn)階段,全國(guó)范圍內(nèi)的大城市已經(jīng)開發(fā)了較多的城市綜合體,二三線城市也在爭(zhēng)相建設(shè),希望特色項(xiàng)目成為本城市的一張具有內(nèi)涵的名片。城市綜合體業(yè)務(wù)具有兩方面的特性：一是,促進(jìn)建設(shè)集約化城市、創(chuàng)造城市最大效益；二是,開發(fā)具有風(fēng)險(xiǎn),因此應(yīng)該防止過度開發(fā)。本文主要目的在于研究ZF公司的綜合體開發(fā)業(yè)務(wù)戰(zhàn)略的制定,通過研究,尋找城市綜合體開發(fā)的正確路線,具有實(shí)用意義。 本文對(duì)ZF公司的目前經(jīng)營(yíng)狀況及經(jīng)營(yíng)戰(zhàn)略做了介紹,利用現(xiàn)有理論,分析ZF公司城市綜合體業(yè)務(wù)的外部環(huán)境和ZF公司城市綜合體業(yè)務(wù)開發(fā)的內(nèi)部條件,并結(jié)合公司層戰(zhàn)略,進(jìn)行公司戰(zhàn)略-業(yè)務(wù)外部環(huán)境-業(yè)務(wù)內(nèi)部條件的匹配分析,由此推演出適合ZF公司城市綜合體業(yè)務(wù)發(fā)展的戰(zhàn)略。最后,提出了zF公司城市綜合體業(yè)務(wù)的開拓戰(zhàn)略的具體實(shí)施途徑和方法。
[Abstract]:With the continuous development of the city, in the city center appeared the form of urban complex, functional complex, not only to meet the different needs of people, but also to reflect the value of the city of commercial real estate. At the present stage. Large cities throughout the country have developed more urban complexes, and the second and third tier cities are also competing for construction. It is hoped that the characteristic project will become a business card with connotation in this city. The business of urban complex has two characteristics: first, to promote the construction of intensive city and to create the maximum benefit of the city; Second, the development has the risk, therefore should prevent the over-exploitation. The main purpose of this paper is to study the ZF company's complex development business strategy formulation, through the research, to find the correct route of the urban complex development. It is of practical significance. This paper introduces ZF company's current management situation and management strategy, analyzes the external environment of ZF company's urban complex business and the internal conditions of ZF company's urban complex business development using the existing theory. And combined with corporate strategy, the company strategy-business external environment-business internal conditions matching analysis, from which to deduce the ZF company city complex business development strategy. Finally. This paper puts forward the specific implementation ways and methods of the development strategy of ZF company's urban complex business.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.233.4;F272

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本文編號(hào)：1429491