本文關(guān)鍵詞：中小型房地產(chǎn)項(xiàng)目項(xiàng)目融資模式研究　出處：《山東大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

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【摘要】：中小型房地產(chǎn)項(xiàng)目是房地產(chǎn)市場(chǎng)不可缺少的組成部分,隨著我國(guó)城市化進(jìn)程的發(fā)展和新型城鎮(zhèn)化建設(shè)的提出,中小型房地產(chǎn)項(xiàng)目的市場(chǎng)占有率正逐步增加。但是由于中小型房地產(chǎn)項(xiàng)目本身盈利能力有限、社會(huì)影響度不高等特點(diǎn),大量的中小型房地產(chǎn)項(xiàng)目由自身能力不強(qiáng)、資信水平不高的中小型房地產(chǎn)企業(yè)投資開(kāi)發(fā)建設(shè)。加之國(guó)家宏觀調(diào)控加碼、銀行實(shí)行差別化信貸政策等原因致使中小型房地產(chǎn)項(xiàng)目遇到了空前的融資困境。迫使中小型房地產(chǎn)項(xiàng)目的開(kāi)發(fā)企業(yè)調(diào)整資本結(jié)構(gòu),積極尋找新的融資渠道。 本文以各種項(xiàng)目融資模式為研究對(duì)象,探索各種項(xiàng)目融資模式在房地產(chǎn)項(xiàng)目中的應(yīng)用,旨在發(fā)現(xiàn)適合中小型房地產(chǎn)項(xiàng)目的項(xiàng)目融資模式。本文運(yùn)用項(xiàng)目融資、SWOT分析、層次分析等相關(guān)理論和分析方法,通過(guò)對(duì)當(dāng)前房地產(chǎn)市場(chǎng)的調(diào)查分析,發(fā)現(xiàn)中小型房地產(chǎn)項(xiàng)目在傳統(tǒng)的融資方式上存在很大的劣勢(shì),融資難度較大；然后對(duì)國(guó)內(nèi)外房地產(chǎn)項(xiàng)目融資的現(xiàn)狀做了調(diào)查分析,發(fā)現(xiàn)了我國(guó)中小型房地產(chǎn)項(xiàng)目在融資中存在的問(wèn)題；隨后研究了中小型房地產(chǎn)項(xiàng)目運(yùn)用項(xiàng)目融資模式進(jìn)行融資的優(yōu)勢(shì)、劣勢(shì)、機(jī)會(huì)、威脅；最后總結(jié)了典型的項(xiàng)目融資模式并對(duì)其在房地產(chǎn)項(xiàng)目中的運(yùn)用做了研究,比較了各種項(xiàng)目融資模式在房地產(chǎn)項(xiàng)目中運(yùn)用的優(yōu)缺點(diǎn),并運(yùn)用層次分析法對(duì)適合在中小型房地產(chǎn)項(xiàng)目中運(yùn)用的三種項(xiàng)目融資模式進(jìn)行了分析。在論文的最后舉了中小型房地產(chǎn)項(xiàng)目運(yùn)用項(xiàng)目融資模式的成功案例。 本文的結(jié)論是：中小型房地產(chǎn)項(xiàng)目傳統(tǒng)融資困難,比較適合的項(xiàng)目融資模式有：以“設(shè)施使用協(xié)議”為基礎(chǔ)的項(xiàng)目融資模式、以“產(chǎn)品支付”為基礎(chǔ)的項(xiàng)目融資模式和售后回租模式。而在這三種項(xiàng)目融資模式中以“產(chǎn)品支付”為基礎(chǔ)的項(xiàng)目融資模式更適合中小型房地產(chǎn)項(xiàng)目。
[Abstract]:Small and medium-sized real estate project is an indispensable component of the real estate market, with the development of China's construction of the development of city and the new towns, small and medium-sized real estate market share is gradually increased. But due to the small and medium-sized real estate project profitability is limited, the social impact of a large number of features. The small and medium-sized real estate projects by their own ability, development and construction investment is not high credit level of small and medium-sized real estate enterprises. In addition to the national macro-control overweight, banks implement differentiated credit policy such as the causes of small and medium-sized real estate project financing difficulties encountered unprecedented. Force small and medium-sized real estate development enterprises adjust the capital structure, and actively seek new financing channels.
In this paper, all kinds of project financing mode as the research object, to explore the application of all kinds of project financing mode in the real estate project, aims to find the mode of project financing for small and medium-sized real estate project. The project financing, SWOT analysis, AHP and other related theory and analysis method, through the investigation on the current real estate market analysis, found small and medium-sized real estate projects there is a big disadvantage in the traditional way of financing, financing difficult; and the present situation of domestic and foreign real estate project financing to do the investigation and analysis, found the small and medium-sized real estate project financing problems; then studies the small and medium-sized real estate project financing project financing mode of advantage, disadvantage, opportunities and threats; and finally summarizes the typical project financing mode and its application in real estate projects to do the research, compared with the The advantages and disadvantages of the use of project financing mode in real estate projects, and uses AHP to three kinds of project financing mode suitable for use in the small and medium-sized real estate projects are analyzed. In the end for the small and medium-sized real estate project project financing mode of success stories.
The conclusion is that the traditional small and medium-sized real estate project financing difficulties, financing mode is more suitable for the project financing mode based on "facilities use agreement" as the basis, to "payment" as the basis of project financing mode and customer service. Andleaseback mode in which three kinds of project financing mode in project financing model "payment" as the basis of more suitable for small and medium-sized real estate projects.

【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F275;F299.233.4

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