本文選題：戰(zhàn)略管理 + 發(fā)展戰(zhàn)略　； 參考：《吉林大學(xué)》2017年碩士論文

【摘要】：分析儀器產(chǎn)業(yè)作為國民經(jīng)濟(jì)中十分重要的戰(zhàn)略性和基底性產(chǎn)業(yè),起著工業(yè)與信息化水乳交融的源頭作用,對于新興產(chǎn)業(yè)的戰(zhàn)略性發(fā)展,與此同時(shí)也在助推工業(yè)轉(zhuǎn)型升級、積極促推現(xiàn)代國防建設(shè)、促進(jìn)廣大人民生活水平質(zhì)量提升有著積極的助力功能。國防設(shè)施與一些重大工程領(lǐng)域、核心工業(yè)裝備中,智能化傳感器及儀器儀表以及他們所構(gòu)成的測控系統(tǒng)同樣也是不可或缺的重要裝備與基底性系統(tǒng)性技術(shù),其影響非常直接的涉及國家安全與國民經(jīng)濟(jì)安全的各個(gè)方面。工業(yè)化發(fā)達(dá)國家絕大多數(shù)都把智能化儀器儀表技術(shù)制定為國家發(fā)展戰(zhàn)略。從二十一世紀(jì)開始以來,我國儀器儀表產(chǎn)業(yè)的銷售額也在不斷刷新紀(jì)錄:2004年產(chǎn)銷1000億元,2006年產(chǎn)銷2000億元,2009年產(chǎn)銷4000億元,2013年達(dá)到7000億元,2014年突破8000億元,到2016年業(yè)內(nèi)預(yù)計(jì)將會突破10000億元大關(guān)。黨的“十八大”以來,堅(jiān)持科學(xué)發(fā)展觀,實(shí)施創(chuàng)新驅(qū)動發(fā)展戰(zhàn)略,推進(jìn)供給側(cè)調(diào)整,推動產(chǎn)業(yè)機(jī)構(gòu)優(yōu)化升級。為貫徹落實(shí)《工業(yè)轉(zhuǎn)型升級規(guī)劃(2011-2015年)》與《“十二五”國家戰(zhàn)略性新興產(chǎn)業(yè)發(fā)展規(guī)劃》,擼起袖子加快增強(qiáng)智能化傳感器與儀器儀表產(chǎn)業(yè)的國際競爭力與創(chuàng)新升級能力,助力智能化傳感器與儀器儀表產(chǎn)業(yè)持續(xù)、協(xié)調(diào)、發(fā)展、創(chuàng)新,為了達(dá)到這個(gè)目的,國務(wù)院相關(guān)各部委及國家標(biāo)準(zhǔn)化管理委員會會同開會研究制定了《加快推進(jìn)傳感器及智能化儀器儀表產(chǎn)業(yè)發(fā)展行動計(jì)劃》。在2013-2025年期間該機(jī)會就展開實(shí)施。在此期間,戰(zhàn)略性新興產(chǎn)業(yè)事業(yè)如何更好更有效地開展也得到了國務(wù)院的指導(dǎo),為此專門組織編制了《戰(zhàn)略性新興產(chǎn)業(yè)重點(diǎn)產(chǎn)品和服務(wù)指導(dǎo)目錄》來指導(dǎo)各地區(qū)、各部門開展發(fā)展培育,發(fā)展改革委會同各有關(guān)部門。能源計(jì)量、節(jié)能監(jiān)測、智能測控裝置、高效儲能等儀器儀表、應(yīng)急處理和設(shè)備環(huán)境監(jiān)測儀器都醒目的出現(xiàn)在這個(gè)目錄里。中國工程院在“制造業(yè)強(qiáng)國戰(zhàn)略研究”的一個(gè)項(xiàng)目--儀器專業(yè)領(lǐng)域的專門課題小組啟動會召開,中國工程院立項(xiàng),研究“制造業(yè)強(qiáng)國戰(zhàn)略研究”該咨詢項(xiàng)目,該項(xiàng)目的主要內(nèi)容包含:指出如何制定制造業(yè)強(qiáng)國的具體標(biāo)準(zhǔn)體系;根據(jù)國際上以及國內(nèi)的制造業(yè)發(fā)展的現(xiàn)狀,分析現(xiàn)階段中國制造業(yè)發(fā)展困境的原因;由此制定出利于下階段中國制造業(yè)崛起的措施與建議。因此在不久的將來中國的分析儀器市場的增長必將勢不可擋。首先本文闡述了本文的研究背景以及論文的研究意義,在此基礎(chǔ)上提出了本文所研究的內(nèi)容和研究方法,參考了國外一些專家學(xué)者的先進(jìn)的研究成果,并將其作為本文研究的理論依據(jù)。其次本文在梳理了浪聲儀器的企業(yè)概況,系統(tǒng)性的整理了分析儀器行業(yè)的基礎(chǔ)信息。并提出了浪聲儀器現(xiàn)階段所存在的一些問題。再次筆者對浪聲儀器的外部戰(zhàn)略環(huán)境、內(nèi)部戰(zhàn)略環(huán)境進(jìn)行了系統(tǒng)的分析得出了浪聲儀器當(dāng)前所面臨的外部環(huán)境的機(jī)遇與威脅、內(nèi)部環(huán)境的優(yōu)勢和劣勢。在此基礎(chǔ)上,作者運(yùn)用SWOT分析對蘇州浪聲科學(xué)儀器有限公司的備選戰(zhàn)略做出了分析研判,然后運(yùn)用QSPM矩陣對蘇州浪聲科學(xué)儀器有限公司的戰(zhàn)略進(jìn)行了選擇。最后在為實(shí)現(xiàn)浪聲儀器的愿景與使命的大前提下,并根據(jù)浪聲儀器的公司價(jià)值觀及戰(zhàn)略目標(biāo),制定出了浪聲儀器的成長型戰(zhàn)略實(shí)施方案。本文分析總結(jié)出了浪聲儀器的主要戰(zhàn)略實(shí)施方案有:施行與高校院所、科研機(jī)構(gòu)及分析儀器行業(yè)利益相關(guān)者的產(chǎn)品協(xié)同開發(fā)。建立完善的營銷網(wǎng)絡(luò),擴(kuò)大市場占有率。重點(diǎn)提高企業(yè)產(chǎn)品在傳統(tǒng)核心行業(yè)的營銷能力,加強(qiáng)浪聲品牌建設(shè)。進(jìn)行多渠道融資,同時(shí)通過申報(bào)與公關(guān)多爭取政府財(cái)政與稅收方面的大力支持。做好人力資源管理體系建設(shè),為公司未來的發(fā)展,做好人力資源儲備。
[Abstract]:As a very important strategic and basilar industry in the national economy, the analytical instrument industry plays a leading role in the integration of industry and information. At the same time, it also promotes the strategic development of the emerging industries. At the same time, it also promotes the industrial transformation and upgrading, promotes the construction of modern national defense actively, and promotes the improvement of the quality of the people's living standards. National defense facilities and some major engineering fields, core industrial equipment, intelligent sensors, instruments and instruments as well as their measurement and control systems are also indispensable important equipment and basilar systematic technology, and their impact is very directly related to all aspects of national security and national economic security. The vast majority of the developed countries have formulated the intelligent instrument and instrument technology as the national development strategy. Since the beginning of twenty-first Century, the sales of the instrument and instrument industry in our country have also been constantly refreshed. In 2004, the production and sales are 100 billion yuan, 200 billion yuan in 2006, 400 billion yuan in 2009, 700 billion yuan in 2013, and 800 billion yuan in 2014. By 2016, the industry is expected to break through the 10000 billion yuan mark. Since the party's "eighteen major", Scientific Outlook on Development, the implementation of innovation driven development strategy, the supply side adjustment, and the promotion of the upgrading of industrial institutions, and the implementation of the industrial transformation and upgrading plan (2011-2015 years) and the "12th Five-Year" national strategic new industrial development regulations In order to achieve this goal, the relevant ministries and the National Standardization Management Committee of the State Council and the National Standardization Management Committee have worked together to develop "speed up". The action plan for promoting the development of sensors and intelligent instruments and instruments is more than. During the 2013-2025 year the opportunity has been implemented. During this period, the State Council has also been guided by the State Council for the better and more effective development of strategic emerging industries. Various departments should guide the development and cultivation of various departments, development and Reform Commission and relevant departments. Energy measurement, energy conservation monitoring, intelligent measurement and control devices, efficient storage and other instruments and instruments, emergency treatment and equipment environment monitoring instruments are all awakened in this catalogue. The special topic group in the field of instrumentation is held, and the Chinese Academy of engineering studies the project. The main content of the project is to point out how to formulate a specific standard system for the manufacturing power, and to analyze the current Chinese system according to the status of the international and domestic manufacturing development. In the near future, the growth of China's analytical instrument market will inevitably be unstoppable. Firstly, this paper expounds the background of the research and the significance of the research in this paper. On this basis, the research content and the content of this paper are put forward. The research method, referring to the advanced research results of some foreign experts and scholars, and taking it as the theoretical basis of this study. Secondly, this paper has combed the general situation of the enterprise of the wave sound instrument, systematically arranged the basic information of the analysis of the instrument industry, and put forward some problems at the present stage of the wave sound instrument. The external strategic environment of the acoustic instrument and the internal strategic environment are systematically analyzed. The opportunities and threats of the external environment of the wave sound instrument, the advantages and disadvantages of the internal environment are obtained. On the basis of this, the author makes an analysis of the alternative strategy of Suzhou wave sound scientific instruments Limited by the SWOT analysis. The strategy of Suzhou wave sound scientific instrument Co., Ltd. is selected with the QSPM matrix. At last, in order to realize the vision and mission of the wave sound instrument, and according to the company values and strategic objectives of the wave sound instrument, a strategy for the growth strategy of the wave sound instrument is formulated. The main battle of the wave sound instrument is analyzed and summarized in this paper. The implementation plans are as follows: carry out cooperative development with the products of the institutions of higher learning, scientific research institutions and the stakeholders of the analytical instruments industry. Establish a perfect marketing network and expand the market share. Improve the marketing ability of the enterprise products in the traditional core industry, strengthen the construction of the wave sound brand, carry out multi-channel financing, and through the declaration and public relations. Strive for the government's financial and tax support. Do a good job in the construction of human resources management system, and do a good job of human resources reserve for the company's future development.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F426.46;F272

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本文編號：2116645