本文選題：北京市海淀區(qū)高中生　切入點：體育消費　出處：《首都體育學院》2017年碩士論文

【摘要】：經濟的飛速發(fā)展促使體育產業(yè)的崛起,參與體育活動的人們越來越多,投入的時間和金錢也是成倍增長,對于體育活動的相關追求,已經成為論現(xiàn)代人的生活方式之一,高中生也包含在內。高中生群體作為社會主義事業(yè)建設的接班人,是民族的未來,他們的體育消費觀點會逐漸影響我國體育經濟未來的發(fā)展軌道。對北京市海淀區(qū)高中生體育消費行為的研究,不僅可以了解他們的體育消費現(xiàn)狀,引導他們的體育消費行為,同時也能為國內其他一線城市關于此方面的研究提供理論參考。本篇論文站在前人研究成果的肩膀上,采用文獻資料法、問卷調查法、專家訪談法、數(shù)理統(tǒng)計法,對北京市海淀區(qū)六所高中發(fā)出了問卷調查,問卷調查對題目為《北京市海淀區(qū)高中體育消費行為研究調查問卷》,借此調查海淀區(qū)高中生的體育消費行為,調查結論如下:1.北京市海淀區(qū)80%以上的高中生對于與體育相關的消費持積極態(tài)度。但他們的體育消費水平參差不齊。體育消費品主要是以實物為主,非實物的消費在體育消費中比例相對較小。2.北京市海淀區(qū)高中生進行實物體育消費的動機是運動服裝穿著舒適;為了緩解學業(yè)壓力以及增強體質是他們進行非實物體育消費的動機。超過半數(shù)的被調查者通過手機APP與電腦終端的方式獲取體育產品信息,但在實際購買時是以實體店消費為主。3.65.1%的被調查者對已消費的體育產品感到滿意,只有8.6%的人對已消費的體育產品感到不滿意。其中不滿意的原因主要為質量差,他們往往會選擇通過“找商店或廠家退換”這種直接方式來維護自己的權益。4.促進北京市海淀區(qū)高中生體育消費行為的主觀積極因素是:自身對體育運動感興趣,時尚的衣飾可以讓他們更自信,參加體育運動可以讓他們精神愉悅;影響他們體育消費行為的主觀消極因素是:不能長期堅持運動,身體不適或有疾病,不會某項體育運動技術;促進他們體育消費行為的客觀積極因素是:受周圍同學的影響,體育產品豐富多樣,家里人支持他們的體育消費;影響他們體育消費行為的客觀消極因素是:學習和業(yè)余生活緊張,體育消費價格過高,學校組織、宣傳體育活動的力度不夠。
[Abstract]:The rapid development of economy makes the sports industry rise, more and more people participate in sports activities, and the time and money invested are increasing exponentially. The related pursuit of sports activities has become one of the ways of life of modern people. High school students are also included. As successors to the socialist cause construction, the group of high school students is the future of the nation. Their point of view on sports consumption will gradually affect the future development of sports economy in China. The study on sports consumption behavior of high school students in Haidian District of Beijing can not only understand their current situation of sports consumption, but also guide their sports consumption behavior. At the same time, it can also provide a theoretical reference for other first-tier cities in China. This paper stands on the shoulder of the previous research results, adopts the methods of literature, questionnaire, expert interview, mathematical statistics, etc. A questionnaire was sent out to six senior high schools in Haidian District, Beijing. The title of the questionnaire was "the Research questionnaire of High School Sports consumption behavior in Haidian District of Beijing", so as to investigate the sports consumption behavior of high school students in Haidian District. The results are as follows: 1. More than 80% of high school students in Haidian District of Beijing have a positive attitude toward sports related consumption. However, their sports consumption level is uneven. The proportion of non-physical consumption in sports consumption is relatively small. 2. The motive of high school students in Haidian District of Beijing to spend physical sports is to wear comfortable sports clothes; In order to relieve academic stress and improve their physique, they are motivated to consume non-physical sports. More than half of the respondents obtained sports product information via mobile phone APP and computer terminal. However, in the actual purchase, 3.65.1% of the respondents were satisfied with the sports products they had consumed, while only 8.6% of the respondents were dissatisfied with the sports products they had consumed, among which the main reason for dissatisfaction was the poor quality. They often choose to protect their rights and interests directly by "looking for a shop or a factory to return" .4.The subjective positive factor to promote the sports consumption behavior of high school students in Haidian District of Beijing is: they are interested in sports. Fashion clothing can make them more confident, participation in sports can make them mentally happy, and the subjective and negative factors that affect their sports consumption behavior are: not persisting in exercise for a long time, physical discomfort or illness, The objective positive factors to promote their sports consumption behavior are: influenced by their classmates, the sports products are rich and diverse, and their family members support their sports consumption; The objective and negative factors affecting their sports consumption behavior are: the tension of study and amateur life, the high price of sports consumption, the insufficient strength of school organization and propaganda of sports activities.
【學位授予單位】：首都體育學院
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：G80-05

【參考文獻】

相關期刊論文 前10條

1 張萍;孫俊濤;;齊齊哈爾市新生代農民工體育消費行為研究[J];遼寧體育科技;2015年04期

2 程麗茹;;運城市新絳縣中學生體育消費情況調查與分析[J];當代體育科技;2014年25期

3 樊明媚;凌敢;;南昌市中學生體育消費現(xiàn)狀的調查與分析[J];教育教學論壇;2014年14期

4 張楠;;我國90后大學生體育服裝消費價值取向研究[J];當代體育科技;2014年02期

5 鄧哲;趙杰;;重視青少年心理特征研究 引導青少年心理健康發(fā)展[J];中國民族教育;2013年03期

6 張永江;段美煜;蘇勇;;大眾媒介體育傳播對大學生體育消費行為的影響[J];當代體育科技;2013年04期

7 代萬雷;;四川省城鄉(xiāng)居民體育消費行為差異影響因素研究[J];成都體育學院學報;2012年01期

8 駱秉全;;北京體育設施發(fā)展研究[J];體育文化導刊;2011年12期

9 李龍江;;新鄉(xiāng)市中學生體育消費行為的調查與分析[J];經濟研究導刊;2011年07期

10 瞿云桃;張偉;徐仰良;;江蘇科技大學學生體育消費行為現(xiàn)狀研究[J];內江科技;2010年12期

相關碩士學位論文 前2條

1 林永超;上海市普通高校在讀碩士研究生體育消費行為研究[D];上海體育學院;2010年

2 李蕾;部分高校在讀碩士生體育消費行為的研究[D];曲阜師范大學;2002年

，

本文編號：1694731