本文選題：全域旅游　切入點：景點旅游　出處：《東華理工大學(xué)》2017年碩士論文

【摘要】：從2015年初步提出到2016年扎實推進,經(jīng)過一年多的探索和實踐,全域旅游正在從理念轉(zhuǎn)變成實踐并在實踐的基礎(chǔ)上不斷豐富和發(fā)展,取得了巨大成績�！丁笆濉甭糜螛I(yè)發(fā)展規(guī)劃》提出,必須創(chuàng)新發(fā)展理念,轉(zhuǎn)變發(fā)展思路,加速從景點旅游發(fā)展模式向全域旅游發(fā)展模式轉(zhuǎn)變,實現(xiàn)旅游業(yè)發(fā)展戰(zhàn)略的提升。旅游景區(qū)是景點旅游的核心,以自身的旅游資源為依托形成具有相應(yīng)吸引力的區(qū)域,是一個可供人們進行旅游活動的相對完整的空間環(huán)境。傳統(tǒng)的景區(qū)建設(shè)、經(jīng)營與社會是割裂的、孤立的,旅游吸引物局限于景區(qū),旅游經(jīng)濟增長乏力,以景區(qū)為構(gòu)架的空間形態(tài)支撐不了度假旅游和休閑旅游的旅游形態(tài)。長期以來,景區(qū)一直擔(dān)負著人們旅游活動的“主要吸引物”和“首選目的地”角色,而景區(qū)的轉(zhuǎn)型對全域旅游的發(fā)展也至關(guān)重要。本文以龜峰景區(qū)為例,探索在全域旅游發(fā)展模式下,旅游景區(qū)的新模式下如何發(fā)展問題。首先,對龜峰景區(qū)的旅游資源特征、旅游開發(fā)現(xiàn)狀及存在問題進行調(diào)查研究。在野外調(diào)查的基礎(chǔ)上,對龜峰景區(qū)的旅游資源進行了分析,發(fā)掘旅游資源特色。依據(jù)游客調(diào)查問卷的統(tǒng)計結(jié)果,分析龜峰旅游產(chǎn)業(yè)發(fā)展所面臨的市場環(huán)境,找準重點客源市場,為全域旅游發(fā)展指明方向。其次,立足于龜峰旅游自身的發(fā)展矛盾,借鑒黃山、張家界、九寨溝等景區(qū)全域旅游發(fā)展經(jīng)驗,總結(jié)出全域旅游道路上,龜峰的前進方向——突破“域”的限制,打造“全”的行動。突破“域”的限制,推倒景區(qū)的“圍墻”,不僅要打破空間范圍上的限制,還包括旅游市場、旅游產(chǎn)業(yè)、旅游要素、旅游管理的限制。構(gòu)建“一心一軸兩岸四區(qū)”的空間結(jié)構(gòu),形成以景區(qū)、度假區(qū)、休閑區(qū)等不同功能區(qū)為架構(gòu)的旅游目的地空間系統(tǒng)。再次,以龍頭景區(qū)為核心,打造“全”的落地行動,包括全體驗產(chǎn)品體系、全鏈條產(chǎn)業(yè)集聚、全域交通暢達網(wǎng)絡(luò)、全覆蓋公共服務(wù)體系、全媒體營銷網(wǎng)絡(luò)。以游客四種“體驗”為出發(fā)點,以滿足視覺、嗅覺、味覺、聽覺、觸覺為目標,打造一批個性化、主題化的旅游產(chǎn)品,構(gòu)建全感官體驗旅游產(chǎn)品體系;縣域內(nèi)的村鎮(zhèn)、農(nóng)業(yè)、林業(yè)等產(chǎn)業(yè)發(fā)展圍繞旅游來做,打造特色村鎮(zhèn)、休閑農(nóng)業(yè)等,培育多個次級旅游吸引核和旅游服務(wù)核;充分挖掘深厚的歷史文化底蘊,把紅色文化、名人文化、書院文化、弋陽腔等特色文化要素,有機融入到城市重要空間節(jié)點的建設(shè)中,讓其成為城市文化的“地標”和“名片”,豐富城市內(nèi)涵;打破城鄉(xiāng)二元對立局面,形成城鄉(xiāng)有機融合、互動發(fā)展的協(xié)調(diào)統(tǒng)籌格局,在大力發(fā)展旅游業(yè)的同時,積極帶動新區(qū)建設(shè)、轉(zhuǎn)變傳統(tǒng)農(nóng)村發(fā)展模式。最后,在全域旅游實踐經(jīng)驗的指導(dǎo)下,突破“景點旅游”發(fā)展模式,加強旅游產(chǎn)業(yè)鏈的打造、旅游產(chǎn)業(yè)業(yè)態(tài)的培育以及旅游目的地形象的提升,從根本上改善旅游發(fā)展環(huán)境,激發(fā)旅游發(fā)展動力。把龜峰景區(qū)打造成龜峰旅游品牌,實現(xiàn)景點內(nèi)外一體化,解決景區(qū)內(nèi)外“二重天”問題。帶動弋陽建設(shè)成為以龜峰景區(qū)為龍頭的空間結(jié)構(gòu)合理、旅游功能強大、社會經(jīng)濟效益顯著、相關(guān)產(chǎn)業(yè)融合發(fā)展為一體的全域型旅游目的地。
[Abstract]:From 2015 to 2016 of solid progress, through the exploration and practice of more than a year, the global tourism is from concept into practice and constantly enrich on the basis of practice and development, has made great achievements. "" 13th Five-Year tourism development planning "proposed, we must develop innovative concept, changing the development mode, accelerate the transformation from the development mode of tourism attractions to the development pattern of global tourism, tourism development strategy to enhance the core scenic tourist attractions. Tourism, the tourism resources formed with the corresponding region of attraction for people, is a tourism activity is relatively complete space environment. The traditional scenic construction, business and society is fragmented, isolated, confined to the scenic tourist attraction, tourism economic growth is weak, the area as the space form of architecture can not support the vacation tourism and leisure tourism The travel form. For a long time, has been charged with the scenic tourist activities "the main attraction" and "destination" role, and the transformation of the global tourism scenic area development is also important. In this paper, the scenic area as an example, to explore the development mode of global tourism, how to develop the new pattern of scenic spots under the at first, the characteristics of tourism resources of Guifeng, investigated the status of tourism development and the existing problems. On the basis of field investigation, the Guifeng scenic tourism resources were analyzed, characteristic exploring tourism resources. Based on the statistical results of the questionnaire analysis of tourists, facing the development of the tourism industry the market environment, identify the key the tourist market, indicate the direction for the development of global tourism. Secondly, based on the tourism development problems, the use of Mount Huangshan, Zhangjiajie, Jiuzhaigou and other scenic spots of global tourism development Show experience, summed up the global travel on the road, the direction of breakthrough -- "the domain" restrictions, build "the breakthrough" action. "Domain" limit down area "wall", not only to break the space limit, including tourism market, tourism industry, tourism elements, Tourism Management Limited. Construction of "spatial structure of one axis on both sides of the four district, formed in scenic resort, different functional areas in areas such as the architecture of the leisure tourism destination spatial system. Thirdly, the leading area as the core, to create" action falls ", including the full experience of product system, the whole chain industry cluster, global network accessible, full coverage of the public service system, all media marketing network. With four kinds of tourists" experience "as the starting point, to meet the vision, smell, taste, hearing, touch as the goal, to build a number of personalized, theme tourism The product, build a full sensory experience of tourism products system; county towns, agriculture, forestry and other industries to make tourism development around the village, creating characteristic, leisure agriculture, foster a number of sub nuclear nuclear tourism attraction and tourism service; to fully tap the profound historical and cultural heritage, the red culture, celebrity culture, college culture. Yiyang chamber and other characteristics of cultural elements, organic into the building of an important node in the city space, let it become a cultural city "landmark" and "name card", enrich the connotation of the city; to break two yuan in urban and rural areas of confrontation, the formation of the organic integration of urban and rural co-ordination, pattern of interactive development, vigorously develop tourism, actively driven by the new construction, change the traditional rural development mode. Finally, the global tourism experience under the guidance of "breakthrough scenic tourism development mode, strengthen the building of tourism industrial chain, tourism industry State Development and tourist destination image promotion, improve the tourism environment fundamentally, stimulate tourism development momentum. The Guifeng into Guifeng tourism brand, to achieve the integration of scenic spots, scenic spots and solve the "double day". To build Yiyang into a spatial structure in Guifeng as the leader of the rational, powerful tourism, significant social and economic benefits, the relevant industry development for the development of global tourism destination.

【學(xué)位授予單位】：東華理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F592.7

【參考文獻】

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本文編號：1694565