本文選題：再制造產(chǎn)品　切入點(diǎn)：購(gòu)買意愿　出處：《大連理工大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來(lái),如何通過(guò)循環(huán)經(jīng)濟(jì)轉(zhuǎn)型來(lái)實(shí)現(xiàn)環(huán)境友好型社會(huì)已經(jīng)受到我國(guó)政府越來(lái)越多的關(guān)注。自從黨的十六屆四中全會(huì)提出大力發(fā)展循環(huán)經(jīng)濟(jì),到十八屆三中、四中全會(huì)關(guān)于生態(tài)文明建設(shè)的戰(zhàn)略部署,都明確了政府發(fā)展循環(huán)經(jīng)濟(jì)的決心。作為循環(huán)經(jīng)濟(jì)的高級(jí)形式,再制造成為了政府、企業(yè)與學(xué)者研究關(guān)注的重點(diǎn)。再制造通過(guò)回收廢舊產(chǎn)品,對(duì)回收產(chǎn)品的拆解、檢查、清洗和再生產(chǎn),以新產(chǎn)品的性能與質(zhì)量標(biāo)準(zhǔn)銷售給消費(fèi)者。再制造過(guò)程可以實(shí)現(xiàn)產(chǎn)品的“二次價(jià)值”,并且能夠在最大程度上節(jié)約資源、避免浪費(fèi)。在我國(guó),再制造產(chǎn)業(yè)處于起步階段,消費(fèi)者對(duì)于再制造產(chǎn)品的不了解、不認(rèn)可、不信任會(huì)嚴(yán)重阻礙再制造產(chǎn)品的銷售與再制造產(chǎn)業(yè)的快速發(fā)展。消費(fèi)者對(duì)再制造產(chǎn)品的認(rèn)知、態(tài)度與購(gòu)買意愿關(guān)系著企業(yè)與產(chǎn)業(yè)的發(fā)展。國(guó)外已有部分學(xué)者對(duì)再制造產(chǎn)品的消費(fèi)者態(tài)度與購(gòu)買意愿進(jìn)行研究,但由于國(guó)內(nèi)外社會(huì)文化的差異,國(guó)外研究成果不一定符合我國(guó)消費(fèi)者實(shí)際情況。國(guó)內(nèi)學(xué)者從消費(fèi)者角度研究再制造產(chǎn)品的文獻(xiàn)并不多見(jiàn),大多停留在消費(fèi)者的認(rèn)知與信任層面,少有完整、深入的探討我國(guó)社會(huì)文化背景下消費(fèi)者對(duì)再制造產(chǎn)品購(gòu)買意愿的影響因素。本文以消費(fèi)者購(gòu)買意愿相關(guān)理論為基礎(chǔ),如計(jì)劃行為理論、態(tài)度-行為-情境理論與感知風(fēng)險(xiǎn)理論,梳理了國(guó)內(nèi)外消費(fèi)者再制造產(chǎn)品購(gòu)買意愿的研究成果,運(yùn)用扎根理論的質(zhì)性研究方法探討了影響我國(guó)消費(fèi)者對(duì)再制造產(chǎn)品購(gòu)買意愿的因素,最終構(gòu)建了我國(guó)消費(fèi)者再制造產(chǎn)品購(gòu)買意愿影響因素模型。之后設(shè)計(jì)并發(fā)放調(diào)研問(wèn)卷,進(jìn)行相關(guān)統(tǒng)計(jì)分析,運(yùn)用實(shí)證方法檢驗(yàn)?zāi)Ｐ�。研究結(jié)果顯示：(1)我國(guó)消費(fèi)者再制造產(chǎn)品購(gòu)買意愿的影響因素包括認(rèn)知因素(產(chǎn)品認(rèn)知和環(huán)境價(jià)值觀)、感知因素(知覺(jué)行為控制、感知利益和感知風(fēng)險(xiǎn))、情境因素(企業(yè)推廣、社會(huì)規(guī)范和政府支持)與消費(fèi)者購(gòu)買態(tài)度。(2)產(chǎn)品認(rèn)知、環(huán)境價(jià)值觀、知覺(jué)行為控制、感知利益、感知風(fēng)險(xiǎn)與消費(fèi)者購(gòu)買態(tài)度屬于內(nèi)部心理變量,除了感知風(fēng)險(xiǎn)對(duì)再制造產(chǎn)品購(gòu)買意愿具有顯著的負(fù)向影響外,其他5個(gè)變量均對(duì)購(gòu)買意愿正向影響。企業(yè)推廣、社會(huì)規(guī)范與政府支持屬于外部情境變量,對(duì)再制造產(chǎn)品購(gòu)買意愿具有顯著的正向影響。(3)消費(fèi)者購(gòu)買態(tài)度在認(rèn)知因素對(duì)再制造產(chǎn)品購(gòu)買意愿的影響中起中介作用,消費(fèi)者對(duì)再制造產(chǎn)品的了解與對(duì)環(huán)境問(wèn)題的認(rèn)識(shí)引導(dǎo)消費(fèi)者購(gòu)買態(tài)度的形成,間接對(duì)購(gòu)買意愿產(chǎn)生影響。針對(duì)本文的研究結(jié)論,分別從政府和企業(yè)的層面提出了提高消費(fèi)者購(gòu)買意愿、拓展再制造市場(chǎng)的合理建議。
[Abstract]:In recent years, our government has paid more and more attention to how to realize an environment-friendly society through the transformation of circular economy. Since the fourth Plenary session of the 16 CPC Central Committee proposed vigorously developing circular economy, to the third middle school of the 18 CPC Central Committee, The strategic plans of the fourth Plenary session of the CPC Central Committee on the construction of ecological civilization have all made clear the government's determination to develop circular economy. As a high-level form of circular economy, remanufacturing has become the government. Enterprises and scholars pay close attention to the remanufacture of recycled products through recycling, disassembly, inspection, cleaning and reproduction of recycled products, The remanufacturing process can realize the "secondary value" of the product, and it can save resources and avoid waste to the maximum extent. In our country, the remanufacturing industry is in its infancy. Consumers' lack of understanding, recognition, and distrust of remanufactured products will seriously hinder the sales of remanufactured products and the rapid development of the remanufacturing industry. Attitudes and willingness to buy are related to the development of enterprises and industries. Some foreign scholars have studied the attitudes of consumers and the willingness to buy remanufactured products, but due to the differences of social culture at home and abroad, Foreign research results are not necessarily in line with the actual situation of consumers in China. There are few domestic scholars studying remanufactured products from the perspective of consumers. Most of them remain at the level of consumers' cognition and trust, and few are complete. This paper is based on the theory of consumer purchase intention, such as planning behavior theory, attitude behavior situation theory and perceived risk theory. This paper reviews the research results of consumers' willingness to buy remanufactured products at home and abroad, and probes into the factors that affect the willingness of Chinese consumers to buy remanufactured products by using the qualitative research method based on rooted theory. Finally, a model of influencing factors of consumers' willingness to buy remanufactured products in China is constructed. After that, a questionnaire is designed and distributed, and the relevant statistical analysis is carried out. Empirical method is used to test the model. The results show that the influencing factors of consumers' willingness to buy remanufactured products in China include cognitive factors (product cognition and environmental values), perceptual factors (perceptual behavior control). Perceived benefits and perceived risks, situational factors (corporate promotion, social norms and government support) and consumer buying attitudes. Perception risk and consumer purchase attitude belong to internal psychological variable, except perceived risk has significant negative influence on remanufactured product purchase intention, the other five variables all have positive influence on purchase intention. Social norms and government support are external situational variables, which have a significant positive impact on the remanufactured product purchase intention. 3) the consumer purchase attitude plays an intermediary role in the cognitive factors on the remanufactured product purchase intention. Consumers' understanding of remanufactured products and their understanding of environmental issues lead to the formation of consumers' buying attitudes, which indirectly affect their willingness to buy. From the level of government and enterprise, this paper puts forward some reasonable suggestions to improve the consumer's willingness to buy and expand the remanufacturing market.
【學(xué)位授予單位】：大連理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：F713.55;F713.2

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