【摘要】：改革開放以來,中國(guó)經(jīng)濟(jì)發(fā)展迅猛,人們的消費(fèi)水平也隨之提高,消費(fèi)結(jié)構(gòu)也發(fā)生了巨大變化。在這種“消費(fèi)轉(zhuǎn)型”的背景下,城市步行文化商業(yè)街區(qū)以其高度復(fù)合而又獨(dú)具特色的功能與空間特征,受到了極大的青睞。這種規(guī)模龐大、空間復(fù)雜、功能多元的商業(yè)街區(qū)雖然豐富了人們的消費(fèi)體驗(yàn),卻也增加了人們識(shí)記環(huán)境的負(fù)擔(dān)。因此,人們?cè)谏虡I(yè)街區(qū)中的活動(dòng)時(shí)需要環(huán)境標(biāo)識(shí)系統(tǒng)——一種界定空間、指示方向的工具——為他們提供必要的幫助。但是在目前我國(guó)的城市步行文化商業(yè)街區(qū)中,環(huán)境標(biāo)識(shí)系統(tǒng)卻存在著諸多問題,其在商業(yè)宣傳和文化傳播方面的價(jià)值也沒有得到足夠的重視。著眼于此,本文首先通過追溯商業(yè)街區(qū)和標(biāo)識(shí)系統(tǒng)的演變過程來梳理其發(fā)展脈絡(luò),結(jié)合時(shí)代背景分析當(dāng)代環(huán)境標(biāo)識(shí)系統(tǒng)產(chǎn)生的原因及其特征;其次,通過實(shí)地調(diào)研和案例分析來總結(jié)我國(guó)城市步行文化商業(yè)街區(qū)環(huán)境標(biāo)識(shí)系統(tǒng)的發(fā)展現(xiàn)狀,探究城市步行文化商業(yè)街區(qū)環(huán)境標(biāo)識(shí)系統(tǒng)的布局和構(gòu)成,并著重探究環(huán)境標(biāo)識(shí)系統(tǒng)的視覺表達(dá)手法;最后提出構(gòu)建城市步行文化商業(yè)街區(qū)環(huán)境標(biāo)識(shí)系統(tǒng)的途徑。通過以上研究,本文明確了環(huán)境標(biāo)識(shí)系統(tǒng)在城市步行文化商業(yè)街區(qū)中的地位和價(jià)值,明確了標(biāo)識(shí)系統(tǒng)與其所處環(huán)境、其服務(wù)對(duì)象之間的關(guān)系,歸納了環(huán)境標(biāo)識(shí)系統(tǒng)的功能與構(gòu)成,并總結(jié)出環(huán)境標(biāo)識(shí)系統(tǒng)在商業(yè)街區(qū)中布局、設(shè)置的原則、規(guī)律、方法與流程。
[Abstract]:Since the reform and opening up, China's economy has developed rapidly, people's consumption level has also been raised, and the consumption structure has undergone tremendous changes. Under the background of "consumption transformation", the city pedestrian culture commercial district is favored for its highly complex and unique function and space characteristics. This kind of commercial district with large scale, complex space and multiple functions enriches people's consumption experience, but also increases the burden of people's memorizing environment. As a result, people in commercial neighborhoods need environmental marking systems, a tool for defining space and directing them, to provide them with the necessary help. However, there are many problems in the city walking culture commercial district in our country at present, and its value in commercial propaganda and cultural communication has not been paid enough attention to. Based on this, this paper firstly combs the development of commercial blocks and marking system by tracing the evolution process of the system, and analyzes the causes and characteristics of contemporary environmental marking system combined with the background of the times. Secondly, through the field investigation and case analysis to sum up the development status of the environment marking system of the city walking culture commercial block in our country, explore the layout and the constitution of the environment mark system of the city walk culture commercial block. And focus on the environmental marking system visual expression techniques; Finally, the way to construct the environmental marking system of the city walking culture commercial district is put forward. Through the above research, this paper clarifies the status and value of the environmental marking system in the city walking culture commercial district, and the relationship between the marking system and its environment and its service object. This paper summarizes the function and composition of the environmental marking system, and summarizes the principles, rules, methods and processes of the environmental marking system in the commercial blocks.
【學(xué)位授予單位】：西安建筑科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TU984.13

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本文編號(hào)：2417904