本文選題：O2O模式　切入點(diǎn)：體驗(yàn)設(shè)計(jì)　出處：《西南交通大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：在新的歷史背景下,商業(yè)空間體驗(yàn)設(shè)計(jì)作為我國電子商務(wù)迅速發(fā)展基礎(chǔ)上的一種符合時(shí)代要求的戰(zhàn)略選擇,其充分地滿足了現(xiàn)階段消費(fèi)者不斷上升的體驗(yàn)需求。在當(dāng)前市場競爭尤為激烈的狀態(tài)下,體驗(yàn)性設(shè)計(jì)具備其自身良好的競爭優(yōu)勢,且獲得了較好的經(jīng)濟(jì)價(jià)值。而就商業(yè)空間展開體驗(yàn)設(shè)計(jì)的主要目的即使其品牌產(chǎn)品具備體驗(yàn)元素,或者是把商業(yè)空間之中的購物環(huán)境、服務(wù)產(chǎn)品以及有形產(chǎn)品向體驗(yàn)轉(zhuǎn)化。筆者在對相關(guān)專家學(xué)者提出的有關(guān)理論進(jìn)行了系統(tǒng)的研究,進(jìn)而對商業(yè)空間的體驗(yàn)設(shè)計(jì)包括的設(shè)計(jì)流程和體驗(yàn)層次予以總結(jié),并著重闡述了現(xiàn)階段我們應(yīng)如何針對商業(yè)空間而運(yùn)用體驗(yàn)這一主題,在明確這一點(diǎn)的基礎(chǔ)上探討展開具體實(shí)施體驗(yàn)性設(shè)計(jì)的過程,從而針對性地論及與之相對應(yīng)的方法建議。在研究方法上,筆者本著理論與實(shí)際相結(jié)合的原則,首先對本文的研究背景進(jìn)行簡要闡述,從而引出所要研究的論題。通過對國內(nèi)外相關(guān)研究理論進(jìn)行整合分析的前提下,對020電商模式環(huán)境下的體驗(yàn)性設(shè)計(jì)所具備的理論基礎(chǔ)以及有關(guān)概念加以界定。然后對商業(yè)空間的設(shè)計(jì)動(dòng)力因素以及應(yīng)采取的原則進(jìn)行闡釋,系統(tǒng)地對體驗(yàn)性設(shè)計(jì)所囊括的基本要素、體驗(yàn)的層次以及設(shè)計(jì)流程加以歸納整合,在這一基礎(chǔ)上,窺探商業(yè)空間在體驗(yàn)性設(shè)計(jì)方面的具體實(shí)施細(xì)節(jié),結(jié)合顧客體驗(yàn)的需求,對其個(gè)性化空間體驗(yàn)主題加以識(shí)別,然后緊密圍繞著體驗(yàn)的主題,基于空間體驗(yàn)的三個(gè)層次(模擬體驗(yàn)、直接體驗(yàn)及間接體驗(yàn))而提出科學(xué)而有效的設(shè)計(jì)方法,從而達(dá)到對顧客感官、情感、關(guān)聯(lián)這三方面的體驗(yàn)形成強(qiáng)化,在本文最后,筆者選取白茶體驗(yàn)店為實(shí)際案例,展開設(shè)計(jì)實(shí)踐,并融合體驗(yàn)設(shè)計(jì)思維,遵循體驗(yàn)設(shè)計(jì)的實(shí)施細(xì)節(jié)以及設(shè)計(jì)流程而作進(jìn)一步的論證,以期能夠達(dá)到使自身的理論觀點(diǎn)運(yùn)用于實(shí)踐,并能夠指導(dǎo)實(shí)踐的良好效果。
[Abstract]:Under the new historical background, the commercial space experience design is a kind of strategic choice which meets the requirements of the times on the basis of the rapid development of our country's electronic commerce. It fully meets the rising experience demand of consumers at this stage. In the current market competition is particularly fierce, experiential design has its own good competitive advantage. And get better economic value. And the main purpose of the experience design of commercial space, even if its brand products have experience elements, or the shopping environment in the commercial space, The author makes a systematic study of the relevant theories put forward by the relevant experts and scholars, and then summarizes the design process and experience level of the experience design of the commercial space. At the same time, the paper emphatically expounds how we should apply the experience to the commercial space at this stage, and on the basis of defining this point, we discuss the process of carrying out the experiential design concretely. In the research method, the author, based on the principle of combining theory with practice, briefly expounds the research background of this paper. This leads to the topic to be studied. On the premise of integrating and analyzing the relevant research theories at home and abroad, The theoretical basis and related concepts of experiential design in the020 ecommerce environment are defined. Then the design dynamics of commercial space and the principles to be adopted are explained. The basic elements of experiential design, the level of experience and the design process are systematically summarized and integrated. On this basis, the detailed implementation details of commercial space in experiential design are explored and combined with the needs of customer experience. This paper identifies the theme of its individualized spatial experience, and then puts forward a scientific and effective design method based on the three levels of spatial experience (simulation experience, direct experience and indirect experience), which closely revolves around the theme of experience. In the end of this paper, the author selects the white tea experience store as the actual case, develops the design practice, and fuses the experience design thinking, Follow the implementation details of the experience design and the design process to make further argument, in order to make their own theory point of view applied to practice, and can guide the good effect of practice.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TU247;TU984.13

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本文編號(hào)：1575455