【摘要】：在全球經(jīng)濟(jì)多元化發(fā)展的背景下,金融機(jī)構(gòu)面臨的競(jìng)爭日益激烈,金融控股公司作為一種新型組織模式,能夠發(fā)揮多元金融協(xié)同優(yōu)勢(shì),提升金融機(jī)構(gòu)競(jìng)爭力,在西方國家已經(jīng)成為一種國際趨勢(shì)。我國從上世紀(jì)90年代開始,一直實(shí)行“分業(yè)經(jīng)營、分業(yè)監(jiān)管”的經(jīng)營和監(jiān)管模式。本世紀(jì)以來,面對(duì)國內(nèi)互聯(lián)網(wǎng)金融的挑戰(zhàn),金融機(jī)構(gòu)綜合經(jīng)營勢(shì)在必行,金融控股公司模式迎來新的發(fā)展契機(jī)。經(jīng)營發(fā)展戰(zhàn)略在金融控股公司中具有關(guān)鍵性的作用,戰(zhàn)略直接影響旗下子公司的發(fā)展方向和協(xié)同整合程度�！爸袊桨病甭氏忍岢觥熬C合金融戰(zhàn)略”,在搭建個(gè)人金融一站式服務(wù)平臺(tái)的基礎(chǔ)上,不斷進(jìn)行創(chuàng)新突破,已處于我國金融控股公司多元金融業(yè)務(wù)發(fā)展的最前沿。對(duì)“中國平安”的綜合金融戰(zhàn)略進(jìn)行案例分析,對(duì)于我國金融控股公司的發(fā)展有極其重要的借鑒意義。本文主要采用案例分析和比較分析方法對(duì)“中國平安”的綜合金融戰(zhàn)略展開分析研究,以期不斷完善其發(fā)展并對(duì)其他金融控股公司有所啟示。首先對(duì)金融控股公司和綜合金融戰(zhàn)略的涵義進(jìn)行界定,介紹金融控股公司和綜合金融戰(zhàn)略的特點(diǎn),闡述綜合金融戰(zhàn)略在金融控股公司的重要作用。其次在此基礎(chǔ)上,著重介紹“中國平安”的綜合金融戰(zhàn)略布局過程,對(duì)綜合金融戰(zhàn)略的主要內(nèi)容和實(shí)踐現(xiàn)狀進(jìn)行梳理。然后通過對(duì)“中國平安”的成效分析,總結(jié)其綜合金融戰(zhàn)略實(shí)施后所具有的行業(yè)優(yōu)勢(shì),找出其發(fā)展面臨的阻礙,針對(duì)投資業(yè)務(wù)整體風(fēng)險(xiǎn)上升、創(chuàng)新趨于同質(zhì)化和遷徙轉(zhuǎn)化緩慢等問題提出優(yōu)化建議。最后對(duì)“中國平安”綜合金融戰(zhàn)略的案例進(jìn)行歸納,總結(jié)對(duì)其他金融控股公司在經(jīng)營戰(zhàn)略方面啟示。
[Abstract]:Under the background of diversified development of global economy, financial institutions are facing increasingly fierce competition. As a new organizational model, financial holding companies can bring into play the advantages of multiple financial synergies and enhance the competitiveness of financial institutions. It has become an international trend in western countries. Since 1990's, our country has been carrying out the management and supervision mode of "separate operation and separate supervision". Since the beginning of this century, facing the challenge of domestic Internet finance, it is imperative for financial institutions to manage comprehensively, and the mode of financial holding company ushered in a new development opportunity. The strategy of management and development plays a key role in the financial holding company. The strategy directly affects the development direction and the degree of coordination and integration of its subsidiaries. "Ping an of China" first put forward "comprehensive financial strategy", on the basis of setting up a one-stop service platform of personal finance, continuously innovating and breaking through, has been in the forefront of the development of diversified financial business of financial holding company in China. The case study of China Ping an's comprehensive financial strategy is of great significance for the development of China's financial holding companies. This article mainly uses the case analysis and the comparative analysis method to carry on the analysis research to "China Ping an" comprehensive financial strategy, in order to unceasingly consummate its development and has some enlightenment to other financial holding companies. Firstly, it defines the meaning of financial holding company and comprehensive financial strategy, introduces the characteristics of financial holding company and comprehensive financial strategy, and expounds the important role of comprehensive financial strategy in financial holding company. Secondly, it introduces the comprehensive financial strategy layout process of Ping an of China, and combs the main content and practice status of the comprehensive financial strategy. Then, through the analysis of the effectiveness of "China Ping an", it summarizes the industry advantages after the implementation of its comprehensive financial strategy, finds out the obstacles to its development, and aims at the rise of the overall risk of investment business. Some suggestions are put forward about the homogenization of innovation and the slow migration and transformation. Finally, the paper summarizes the case of China Ping an comprehensive financial strategy, and summarizes the enlightenment to other financial holding companies in the aspect of management strategy.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F832

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本文編號(hào)：2319814