XX銀行青島分行同業(yè)業(yè)務(wù)戰(zhàn)略研究
[Abstract]:After 2008, due to the poor social and economic development situation, the continuous reduction of credit scale, the more and more capital constraints, the increasing demand for capital and the increasingly difficult business of the traditional banking business, the commercial banks continue to expand their business. A great deal of practice has proved that the development of the business can effectively increase the profit path of the commercial banks. At present, interbank business has become an essential part of the scope of banking business. However, with the rapid development of the business, there are many problems that can not be ignored, such as the tighter liquidity in the currency market, the strengthening of capital turnover, the frequent operation of capital arbitrage, and the weakening regulation and control. A deep analysis of the development of the business of the same industry and the imminent.XX bank is the earliest bank to carry out its business. Its business level is very high. In the field of the bank, the rank of the same business in the Qingdao branch of the former.XX bank is ranked in the top of the 40 first class branch of the Bank of XX. Therefore, this article chooses the XX Bank of the bank. The branch of the branch business development to explore, the internal environment of the industry, the external environment, the external environment, the three competitive strategies are compared, and the strategy of business dissimilation is the most consistent with the needs of the strategic development, and further explore the drawbacks of the business of the Bank of the bank of the Bank of XX, how the Qingdao branch of the Bank of China The speed of economic development is declining, the capital restriction is more and more strong, the risk of capital circulation is increasing, and the direction of its business is expanded, and the rationalization proposal is put forward. Therefore, it has a high research value on the development of the same business. This paper deeply explores the inside and outside business of the bank through the SWOT analysis method. The environment, the advantages, disadvantages, opportunities and threats that the XX bank Qingdao branch is faced with, and the analysis of how the Qingdao branch of the Bank of China, under the guidance of the XX bank, implements the difference between the other financial institutions, including the differentiation strategies of other brotherhood branches, the differentiation of customer groups, the differentiation of product services, and the differences in product services. The differentiation of field research and the differentiation of incentive mechanism will steadily expand the differentiated operation strategy of interbank business.
【學(xué)位授予單位】:山東大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2017
【分類(lèi)號(hào)】:F832.2
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