本文選題：平衡計分卡 + 棗莊銀行�。� 參考：《蘭州理工大學》2017年碩士論文

【摘要】：隨著金融領(lǐng)域改革的不斷深入,作為金融市場重要主題的地方商業(yè)銀行也在逐步發(fā)展,其市場競爭日益激烈,地方商業(yè)銀行面臨的市場環(huán)境越來越復(fù)雜。城市商業(yè)銀行要想在激烈的競爭中爭取市場主動權(quán),就必須提高競爭力,完善現(xiàn)代銀行管理制度�？冃гu價作為一種有效直接的管理工具,成為商業(yè)銀行實現(xiàn)戰(zhàn)略發(fā)展的有效途徑。本文以棗莊銀行為例,利用文獻綜述研究法論述國內(nèi)外商業(yè)銀行績效評價研究現(xiàn)狀,分析了棗莊銀行現(xiàn)行績效考核體系以及存在的問題,引入平衡計分卡評價體系。根據(jù)棗莊銀行的發(fā)展戰(zhàn)略,運用SWOT法進行戰(zhàn)略環(huán)境分析,基于平衡計分卡對棗莊銀行績效評價體系進行重新設(shè)計,把財務(wù)指標和非財務(wù)指標結(jié)合,從財務(wù)、顧客、內(nèi)部流程、學習與成長、風險管理五個維度出發(fā),重新構(gòu)建了一套適合棗莊銀行的績效評價指標體系。綜合運用調(diào)查問卷和層次分析法等工具,對五個一級維度以及子指標進行量化分析,確定其權(quán)重,對確定的權(quán)重量化處理,計算權(quán)數(shù),通過對比同行業(yè)目標值,計算棗莊銀行基于平衡計分卡綜合得分,實現(xiàn)與原有績效評價得分相對比。對平衡計分卡績效評價體系的具體引用,發(fā)現(xiàn)棗莊銀行發(fā)展過程中存在的問題,同時根據(jù)問題提出銀行發(fā)展建議,從而驗證了平衡計分卡模型評價棗莊銀行績效的可操作性和實用性。通過本文理論結(jié)合實際研究,以實例論證的方式闡述平衡計分卡績效評價在棗莊銀行績效評價使用的可行性,通過構(gòu)建適合棗莊銀行自身的平衡計分卡績效評價體系,實現(xiàn)績效目標與商業(yè)銀行發(fā)展戰(zhàn)略的有效結(jié)合,從而為棗莊銀行以及地方商業(yè)銀行經(jīng)營管理提供一種新的管理思路和手段,從而對平衡計分卡績效評價在地方商業(yè)銀行的應(yīng)用提供一定的參考。
[Abstract]:With the deepening of financial reform, as an important theme of financial market, local commercial banks are gradually developing. The market competition of local commercial banks is becoming increasingly fierce, and the market environment of local commercial banks is becoming more and more complex. If the city commercial banks want to win the market initiative in the fierce competition, they must improve their competitiveness and perfect the modern bank management system. As an effective and direct management tool, performance evaluation has become an effective way for commercial banks to achieve strategic development. Taking Zaozhuang Bank as an example, this paper discusses the present situation of performance evaluation of commercial banks at home and abroad by literature review, analyzes the current performance appraisal system and existing problems of Zaozhuang Bank, and introduces a balanced Scorecard evaluation system. According to the development strategy of Zaozhuang Bank, using SWOT method to analyze the strategic environment, redesigning the performance evaluation system of Zaozhuang Bank based on balanced Scorecard, combining the financial index with non-financial index, from the financial, customer, internal process, Starting from five dimensions of learning and growth, risk management, a set of performance evaluation index system suitable for Zaozhuang Bank is re-constructed. By means of questionnaire and analytic hierarchy process (AHP), the paper makes quantitative analysis of the five first-level dimensions and sub-indicators, determines their weights, quantifies the weights, calculates the weights, and compares the target values of the same industry. The comprehensive score of Zaozhuang Bank based on balanced Scorecard is calculated and compared with the original performance evaluation score. Citing the performance evaluation system of balanced Scorecard, the problems in the development of Zaozhuang Bank are found, and the suggestions for the development of the Bank are put forward according to the problems. It verifies the maneuverability and practicability of the balanced scorecard model to evaluate the performance of Zaozhuang Bank. In this paper, the feasibility of performance evaluation of balanced Scorecard in Zaozhuang Bank is expounded by the combination of theory and practice, and the performance evaluation system of balanced Scorecard is constructed, which is suitable for Zaozhuang Bank. To realize the effective combination of the performance goal and the development strategy of the commercial bank, so as to provide a new management thought and means for Zaozhuang Bank and the local commercial bank. It provides some reference for the application of balanced scorecard performance evaluation in local commercial banks.
【學位授予單位】：蘭州理工大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F832.33;F830.42

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