本文選題：互聯(lián)網(wǎng)　切入點：上市公司　出處：《統(tǒng)計與信息論壇》2017年12期

【摘要】：使用聚類分析法,對阿里巴巴、騰訊、百度等中國互聯(lián)網(wǎng)境外上市公司進(jìn)行了聚類研究,從用戶連接力和技術(shù)創(chuàng)新力這兩個維度對它們進(jìn)行了特征刻畫,把它們劃分為定位型、連接型和領(lǐng)先型這三類公司,描繪了互聯(lián)網(wǎng)公司分類及演化方向矩陣圖,探討了每類互聯(lián)網(wǎng)公司的進(jìn)化路線。還對中國境外互聯(lián)網(wǎng)上市公司進(jìn)行了回歸分析,研究發(fā)現(xiàn),營收對數(shù)與用戶存在顯著的正相關(guān)關(guān)系。實證研究提供的經(jīng)驗證據(jù),解釋了互聯(lián)網(wǎng)企業(yè)燒錢搶用戶、補(bǔ)貼用戶的現(xiàn)象。再進(jìn)一步對盈利與用戶的關(guān)系進(jìn)行了回歸分析,研究發(fā)現(xiàn),兩者具有顯著正相關(guān)關(guān)系,用戶的回歸系數(shù)為3%,其含義為大約用戶總數(shù)的3%直接貢獻(xiàn)了利潤。
[Abstract]:Using cluster analysis, this paper makes a cluster study on Alibaba, Tencent, Baidu and other Chinese Internet listed companies outside China. It characterizes them from the two dimensions of user connectivity and technological innovation, and classifies them as location-oriented. Three types of companies, connected and leading, describe the classification and evolution direction matrix of Internet companies, and discuss the evolutionary route of each type of Internet companies. The regression analysis of Internet listed companies outside China is also carried out, and the results show that, There is a significant positive correlation between revenue logarithm and users. Empirical evidence provided by empirical research explains the phenomenon of Internet enterprises burning money to grab users and subsidizing users. It is found that there is a significant positive correlation between the two. The regression coefficient of the users is 3, which means that about 3% of the total number of users directly contribute to the profit.
【作者單位】： 海南大學(xué)經(jīng)濟(jì)與管理學(xué)院;
【基金】：國家自然科學(xué)基金應(yīng)急管理項目《我國互聯(lián)網(wǎng)企業(yè)成長路徑與競爭優(yōu)勢的跨層次研究》(71640024) 國家社會科學(xué)基金項目《商業(yè)生態(tài)系統(tǒng)與制造業(yè)價值網(wǎng)平臺戰(zhàn)略研究》(14BGL011)
【分類號】：F49;F831.51
，

本文編號：1678281