于機和社交媒體引發(fā)了現(xiàn)代社會的一場偉大革命,幫助許多企業(yè)將其銷售方式調(diào)整為更有效的商業(yè)模式。例如,移動支付作為這些新型商業(yè)機構(gòu)的新興技術(shù),現(xiàn)在正在進行采用流程。眾所周知個人用戶傾向于接受新技術(shù)。毫不奇怪,一些概念模型試圖描述人們?nèi)绾我约盀槭裁词褂靡苿又Ц�。然�?直到最近,人格在整體上的作用和具體的大五人格模型基本上仍然未被發(fā)現(xiàn)。本文采用交互心理學(xué)視角,將技術(shù)接受和使用統(tǒng)一理論（UTAUT）概念框架內(nèi)的大五人格特征的結(jié)構(gòu)與使用該技術(shù)的意圖關(guān)聯(lián)起來。本文旨在確定人格特征對UTAUT構(gòu)成的影響,從而導(dǎo)致移動支付采納意圖和使用。此外,感知的聲譽被作為使用移動支付系統(tǒng)的意圖和使用這些系統(tǒng)之間關(guān)系的調(diào)節(jié)者而增加。數(shù)據(jù)來自巴基斯坦主要城市的311名移動支付客戶,并使用SEM進行分析。在經(jīng)驗性地測試早期的研究結(jié)論,將性能期望、努力期望、社會影響和促進條件聯(lián)系起來,以便與手機支付系統(tǒng)中的大五人格特征和技術(shù)使用直接建立關(guān)系,并利用措施感知和實際使用這些系統(tǒng)。結(jié)果表明,外向性和開放性經(jīng)驗與UTAUT的所有結(jié)構(gòu)正相關(guān),除了性能與開放性沒有顯著相關(guān)性。認真和友好與促進條件有關(guān),認真和努力期望之間的關(guān)系不顯著。正... 

【文章頁數(shù)】：105 頁

【學(xué)位級別】：博士

【文章目錄】：
ABSTRACT
摘要
ACKNOWLEDGMENT
Chapter 1 Introduction
    1.1 Background and research gap
    1.2 Objectives
    1.3 Research Questions
    1.4 Methodology
    1.5 Delimitations
    1.6 Outline
Chapter 2 Literature Review
    2.1 Theoretical Framework
    2.2 Unified Theory of Acceptance and Use of Technology
        2.2.1 Performance expectancy
        2.2.2 Social influence
        2.2.3 Effort expectancy
        2.2.4 Facilitating conditions
    2.3 Big five model of Personality and ICT acceptance
        2.3.1 Neuroticism
        2.3.2 Extraversion
        2.3.3 Agreeableness
        2.3.4 Conscientiousness
        2.3.5 Openness to experience
    2.4 Mobile Payment Systems
        2.4.1 Mobile payment systems in Pakistan
    2.5 Perceived reputation
Chapter 3 Hypotheses Development
    3.1 UTAUT Constructs and Personality Traits
        3.1.1 Neuroticism and UTAUT Constructs
        3.1.2 Extraversion and UTAUT Constructs
        3.1.3 Openness to experience and UTAUT Constructs
        3.1.4 Agreeableness and UTAUT Constructs
        3.1.5 Conscientiousness and UTAUT Constructs
    3.2 Mobile Payment Adoption Intentions and UTAUT Constructs
        3.2.1 Mobile Payment Adoption Intentions and Performance Expectancy
        3.2.2 Mobile Payment Adoption Intentions and Efforts Expectancy
        3.2.3 Mobile Payment Adoption Intentions and Social Influence
        3.2.4 Mobile Payment Use and Facilitating Conditioning
        3.2.5 Mobile Payment Adoption Intentions and Use
    3.3 Moderating Role of Perceived Reputation
Chapter 4 Research Methodology
    4.1 Unit of Analysis and Population
    4.2 Research Philosophy
    4.3 Research approach
    4.4 Research Design
        4.4.1 Survey Development and Pilot Testing
        4.4.2 Scaling
        4.4.3 Survey Measures
        4.4.4 Participants and Sampling
        4.4.5 Data collection
        4.4.6 Administering the Survey
    4.5 Ethical Considerations
Chapter 5 Data Analysis and Results
    5.1 Data Coding
    5.2 Demographic
    5.3 Data Analysis and Procedure
        5.3.1 Measurement model
        5.3.2 Reliability of Instrument
        5.3.3 Validity of Instrument
        5.3.4 Common Method Bias
        5.3.5 Model Fit for Measurement Model
    5.4 Structural Model and Hypotheses Testing
        5.4.1 Perceived Reputation as a Moderator
Chapter 6 Discussion and Implications
    6.1 Discussion of research philosophy
    6.2 Discussion of Results
    6.3 Implications of the Study
        6.3.1 Theoretical Implications
        6.3.2 Practical Implications
    6.4 Limitations and Future Research
    6.5 Conclusion
References
Appendix
    Papers related to PhD thesis
    Other studies in course of PhD



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