【摘要】：隨著現(xiàn)代社會(huì)經(jīng)濟(jì)的日益發(fā)展,治安狀況日趨多變復(fù)雜,僅僅依靠國(guó)家行政機(jī)關(guān)已滿足不了社會(huì)治安的龐大需求,更需要大量的社會(huì)力量參與到社會(huì)治安維護(hù)中,保安在當(dāng)代社會(huì)發(fā)揮維護(hù)社會(huì)治安大局穩(wěn)定的作用顯的越來(lái)越重要。保安服務(wù)是指為滿足公民、法人和其他社會(huì)組織的安全需求,依法設(shè)立的保安從業(yè)單位,為社會(huì)提供專業(yè)化、安全防范服務(wù)及相關(guān)業(yè)務(wù)的服務(wù)。近年來(lái),保安服務(wù)企業(yè)得到了長(zhǎng)足發(fā)展,保安服務(wù)覆蓋了黨政機(jī)關(guān)、金融系統(tǒng)、學(xué)校、團(tuán)體、企事業(yè)單位以及公共場(chǎng)所、賓館飯店、住宅小區(qū)等關(guān)系人民生活的各個(gè)領(lǐng)域,已從單純的人防業(yè)務(wù)發(fā)展為守護(hù)、巡邏、押運(yùn)、技術(shù)防范等多項(xiàng)業(yè)務(wù),維持社會(huì)治安穩(wěn)定方面的作用越來(lái)越突出,為城市建設(shè)、經(jīng)濟(jì)發(fā)展,構(gòu)建和諧社會(huì)起到了不可低估的作用。但我國(guó)對(duì)保安服務(wù)業(yè)認(rèn)可度不高,保安在人民心中的形象也限于銀行守護(hù)、門衛(wèi)守護(hù)、值守卡點(diǎn)、街面巡邏等,保安從業(yè)人員的薪酬待遇較低,保安員的素質(zhì)水平也普遍偏低。ZBLD保安服務(wù)公司作為當(dāng)?shù)厥准颐駹I(yíng)保安公司,具有一定的先發(fā)優(yōu)勢(shì),同時(shí)也存在服務(wù)同質(zhì)化競(jìng)爭(zhēng)嚴(yán)重,服務(wù)半徑區(qū)域化限制,服務(wù)營(yíng)銷渠道不暢,服務(wù)協(xié)調(diào)性不強(qiáng)、服務(wù)管理缺乏系統(tǒng)性和先進(jìn)性、員工素質(zhì)低下等問題。本文深入研究了ZBLD保安服務(wù)公司的經(jīng)營(yíng)狀況,運(yùn)用四維度模型、PEST模型、五力模型、SWAT等多種方式,對(duì)該公司的服務(wù)現(xiàn)狀、存在問題、競(jìng)爭(zhēng)環(huán)境、優(yōu)劣勢(shì)進(jìn)行分析,從公司服務(wù)產(chǎn)品創(chuàng)新、服務(wù)營(yíng)銷渠道創(chuàng)新、服務(wù)協(xié)調(diào)性創(chuàng)新、服務(wù)創(chuàng)新策略的保障措施等方面探尋新形勢(shì)下ZBLD保安服務(wù)公司的服務(wù)創(chuàng)新策略。旨在從服務(wù)創(chuàng)新的角度全面提高ZBLD保安服務(wù)公司整體競(jìng)爭(zhēng)實(shí)力,并針對(duì)日后可能存在的問題找到合理解決方案,全方位的提升ZBLD保安服務(wù)公司的整理競(jìng)爭(zhēng)實(shí)力,并為公司持續(xù)、穩(wěn)定發(fā)展提供有力支撐,同時(shí)對(duì)我國(guó)同類型的保安服務(wù)公司全面發(fā)展起到一定的指導(dǎo)和借鑒意義。
[Abstract]:With the development of modern society and economy, the situation of public security is becoming more and more changeable and complex. The state administrative organs alone can not meet the huge needs of social security, and a large number of social forces are needed to participate in the maintenance of social security. Security plays a more and more important role in maintaining the overall situation of social security in contemporary society. Security service refers to the security units established according to law to meet the safety needs of citizens, legal persons and other social organizations, and to provide professional, safety prevention services and related services to the society. In recent years, security service enterprises have made great progress. Security services cover various fields related to people's lives, such as party and government organs, financial system, schools, organizations, enterprises and institutions, as well as public places, hotels, residential areas and so on. From the simple civil air defense business to guard, patrol, escort, technical prevention and other businesses, the role of maintaining social security and stability has become more and more prominent, for urban construction, economic development, The construction of a harmonious society has played an important role that can not be underestimated. However, China's recognition of the security service industry is not high, and the image of security in the hearts of the people is limited to bank guards, doormen, card points, street patrols, etc., and the remuneration of security practitioners is relatively low. The quality level of security guards is also generally on the low side. ZBLD Security Service Company, as the first local private security company, has certain first-mover advantages, at the same time, there are serious service homogeneity competition and service radius regionalization restrictions. The service marketing channel is not smooth, the service coordination is not strong, the service management is lack of systematicness and advanced nature, the staff quality is low and so on. This paper deeply studies the operating situation of ZBLD security service company, and analyzes the service status, existing problems, competitive environment, advantages and disadvantages of the company by using four-dimensional model, PEST model, five-force model, SWAT and other ways. This paper probes into the service innovation strategy of ZBLD security service company under the new situation from the aspects of service product innovation, service marketing channel innovation, service coordination innovation, service innovation strategy and so on. The purpose of this paper is to improve the overall competitive strength of ZBLD security service company in an all-round way from the point of view of service innovation, and to find a reasonable solution to the problems that may exist in the future, so as to enhance the collation and competitive strength of ZBLD security service company in an all-round way, and to continue for the company. Stable development provides strong support, at the same time, it plays a certain guiding and reference significance for the all-round development of the same type of security service companies in our country.
【學(xué)位授予單位】：山東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F719

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 ;創(chuàng)新保安服務(wù)模式 引領(lǐng)保安行業(yè)發(fā)展——保全世紀(jì)(北京)保安服務(wù)有限公司“保全式”服務(wù)模式概述[J];中國(guó)物業(yè)管理;2015年01期

2 田冰;;我國(guó)保安服務(wù)業(yè)現(xiàn)狀與解決路徑[J];河南科技;2014年14期

3 賀紅梅;;保安服務(wù)業(yè)規(guī)范化管理的現(xiàn)狀及路徑分析[J];中國(guó)保安;2012年02期

4 韋忠義;;保安服務(wù)行業(yè)在社會(huì)管理中的作用芻議[J];公安研究;2011年06期

5 王宸;王樹文;;我國(guó)保安服務(wù)市場(chǎng)化改革拷問——由《保安服務(wù)管理?xiàng)l例》實(shí)施引發(fā)的思考[J];北京人民警察學(xué)院學(xué)報(bào);2010年03期

6 陶楓;;整合保安資源 打造強(qiáng)勢(shì)業(yè)態(tài)——關(guān)于貫徹施行《保安服務(wù)管理?xiàng)l例》推動(dòng)保安業(yè)創(chuàng)新發(fā)展的幾點(diǎn)思考[J];中國(guó)保安;2010年02期

7 福田保;;實(shí)現(xiàn)管理層面上的飛躍——廣東省深圳市福田保安服務(wù)公司推行ISO9001質(zhì)量管理體系紀(jì)實(shí)[J];中國(guó)保安;2006年15期

8 柳卸林;;對(duì)服務(wù)創(chuàng)新研究的一些評(píng)論[J];科學(xué)學(xué)研究;2005年06期

9 侯英林 ,張聰興;關(guān)于構(gòu)建保安服務(wù)公司現(xiàn)代企業(yè)制度的思考[J];中國(guó)保安;2005年19期

10 藺雷,吳貴生;服務(wù)創(chuàng)新:研究現(xiàn)狀、概念界定及特征描述[J];科研管理;2005年02期

相關(guān)碩士學(xué)位論文 前5條

1 黃遠(yuǎn)標(biāo);廣州市保安服務(wù)業(yè)管理現(xiàn)狀及對(duì)策研究[D];西南交通大學(xué);2014年

2 申國(guó)棟;《保安服務(wù)管理?xiàng)l例》實(shí)施背景下的青島AB保安公司戰(zhàn)略選擇與實(shí)施[D];青島科技大學(xué);2012年

3 王宸;我國(guó)保安服務(wù)市場(chǎng)政府監(jiān)管政策研究[D];中國(guó)海洋大學(xué);2012年

4 馬日強(qiáng);新形勢(shì)下公安機(jī)關(guān)警察人力資源管理研究[D];內(nèi)蒙古大學(xué);2011年

5 呂艷杰;公安機(jī)關(guān)人力資源管理問題研究[D];首都經(jīng)濟(jì)貿(mào)易大學(xué);2008年

，

本文編號(hào)：2495335