【摘要】：我國(guó)會(huì)展業(yè)正處于蓬勃發(fā)展的階段,政府的扶持力度不斷加大,會(huì)展產(chǎn)業(yè)集中度相對(duì)較高,當(dāng)前,已結(jié)束了漫長(zhǎng)的起步階段,正在向快速發(fā)展階段不斷邁進(jìn)。當(dāng)今會(huì)展業(yè),已不再是過去單純招商引資的平臺(tái),而是承載了更多的任務(wù)和使命,其中,政府主導(dǎo)型會(huì)展任務(wù)尤為重要。會(huì)展經(jīng)濟(jì)當(dāng)前正在承擔(dān)著一些快速發(fā)展城市的經(jīng)濟(jì)增長(zhǎng)任務(wù),受到了比以往更多的社會(huì)關(guān)注,會(huì)展業(yè)也在正在變成很多城市的新型、支柱產(chǎn)業(yè)。政府主導(dǎo)型會(huì)展是基礎(chǔ),在此基礎(chǔ)上發(fā)展了中國(guó)會(huì)展業(yè),政府主導(dǎo)型會(huì)展當(dāng)前也是我國(guó)社會(huì)主義特色經(jīng)濟(jì)發(fā)展的特征之一。會(huì)展經(jīng)濟(jì)作為第三產(chǎn)業(yè)重要的組成部分,是推動(dòng)中國(guó)政府提出的供給側(cè)結(jié)構(gòu)性改革的重要抓手,是國(guó)家推進(jìn)"一帶一路"建設(shè),積極發(fā)展與沿線國(guó)家的經(jīng)濟(jì)合作伙伴關(guān)系的平臺(tái)之一。因此,研究政府主導(dǎo)型展會(huì)有著極其重要的意義。本文將總結(jié)歸納現(xiàn)有政府主導(dǎo)型會(huì)展的發(fā)展情況,針對(duì)XX會(huì)展的運(yùn)營(yíng)管理進(jìn)行深入分析,找出目前其發(fā)展的問題,提煉對(duì)政府主導(dǎo)型會(huì)展有利并具有可行性的關(guān)鍵方法,通過對(duì)比、定量與定性分析,找出國(guó)外會(huì)展強(qiáng)國(guó)德國(guó)、新加坡政府運(yùn)營(yíng)管理會(huì)展的經(jīng)驗(yàn),以及國(guó)內(nèi)一些政府主導(dǎo)型會(huì)展在運(yùn)營(yíng)管理方面進(jìn)行探索的經(jīng)驗(yàn),用案例分析法具體分析XX會(huì)展在運(yùn)營(yíng)管理方面的問題,問題原因,以及提出相應(yīng)對(duì)策。XX會(huì)展作為國(guó)家級(jí)會(huì)展,是政府主導(dǎo)型會(huì)展的典型代表,政府主導(dǎo)型會(huì)展的主要弊病在XX會(huì)上均有不同程度的體現(xiàn),XX會(huì)規(guī)模與規(guī)格適中,舉辦時(shí)間不長(zhǎng),具有很強(qiáng)的優(yōu)化可塑性,以XX會(huì)作為深入研究對(duì)象,提出對(duì)策建議,結(jié)合我國(guó)實(shí)際情況和特色,提升政府主導(dǎo)型會(huì)展的實(shí)際效益。
[Abstract]:China's convention and exhibition industry is in the stage of vigorous development, the support of the government is increasing, and the concentration of exhibition industry is relatively high. At present, it has ended a long initial stage and is moving to the stage of rapid development. Nowadays, the exhibition industry is no longer the platform of attracting investment, but carrying more tasks and missions, among which, the government-led exhibition task is particularly important. The exhibition economy is undertaking the economic growth task of some rapidly developing cities at present, which has received more social attention than ever before, and the exhibition industry is becoming a new, pillar industry in many cities. Government-led exhibition is the foundation on which the exhibition industry of China has been developed. The government-led exhibition is also one of the characteristics of the development of the socialist characteristic economy in our country. As an important part of the tertiary industry, the exhibition economy is an important grasp of the supply-side structural reform proposed by the Chinese government, and it is also the state's promotion of the construction of "Belt and Road". Actively develop economic partnership with countries along one of the platforms. Therefore, it is of great significance to study the government-led exhibition. This paper will sum up the development of the existing government-led exhibition, analyze the operation and management of XX, find out the problems of its development, and refine the key methods that are beneficial and feasible to the government-led exhibition. Through comparison, quantitative and qualitative analysis, this paper finds out the experience of the government operation and management of exhibition in Germany and Singapore, as well as the experience of some government-led exhibitions in the field of operation and management. Using the case analysis method, this paper analyzes the problems and causes of the operation and management of XX exhibition, and puts forward the corresponding countermeasures. Xx exhibition, as a national exhibition, is a typical representative of the government-led exhibition. The main disadvantages of the government-led exhibition are reflected in the XX meeting to varying degrees, the size and specifications of the conference are moderate, the time of the organization is not long, and it has strong optimization and plasticity. Taking XX as the object of in-depth study, the paper puts forward some countermeasures and suggestions. Combined with the actual situation and characteristics of our country, improve the actual benefits of government-led exhibition.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F713.83

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