【摘要】：隨著旅游產(chǎn)業(yè)的發(fā)展,旅游者對(duì)于多樣的旅游活動(dòng)方式,特別是非制度化的旅游方式的需求日益提升。沙發(fā)旅行起源于二十一世紀(jì)初的西方社會(huì),近年來在國內(nèi)興起,并經(jīng)歷了迅速的發(fā)展。與主流的旅游方式不同,沙發(fā)旅行呈現(xiàn)出遠(yuǎn)距離、長時(shí)期、多目的地、低經(jīng)濟(jì)投入等特點(diǎn),在旅行過程中的社會(huì)交往是其旅游體驗(yàn)的重要要素。不同于其他形式的非制度化旅行,沙發(fā)旅行中的社會(huì)互動(dòng)是基于網(wǎng)絡(luò)平臺(tái)展開的,其社會(huì)交往在虛擬空間和實(shí)體空間交織進(jìn)行。中國既是世界最大的出境旅游消費(fèi)國,也是重要的入境旅游接待國,構(gòu)成了旅游世界的重要板塊。然而在中國,沙發(fā)旅行現(xiàn)象受到的關(guān)注有限。因此,本研究利用胡塞爾的超驗(yàn)主義現(xiàn)象學(xué)(Transcendentalism Phenomenology),對(duì)沙發(fā)旅行現(xiàn)象及沙發(fā)旅行群體特征,沙發(fā)旅行群體的社會(huì)交往,以及這種交往在虛擬空間與實(shí)體空間中的呈現(xiàn)進(jìn)行系統(tǒng)的質(zhì)性研究。研究者利用自我民族志(Self Ethnography)、參與式觀察、半結(jié)構(gòu)式深度訪談的在位式(Emic)研究方式,基于自身以及34位國際沙發(fā)旅行者的沙發(fā)旅行體驗(yàn),收集了一手?jǐn)?shù)據(jù),并對(duì)編碼數(shù)據(jù)進(jìn)行了建構(gòu)主義扎根理論編碼(Constructivism Grounded Theory Coding),對(duì)沙發(fā)旅行群體的交往行為與空間呈現(xiàn)進(jìn)行了深入研究。研究結(jié)果表明,沙發(fā)旅行群體多為青年中產(chǎn)階級(jí),具有鮮明的后現(xiàn)代主義、反物質(zhì)主義、自然主義的亞文化特征,在長期的沙發(fā)旅行實(shí)踐活動(dòng)中,沙發(fā)旅行者基于信任、互惠的原則,建立起了基本的群體規(guī)范。沙發(fā)旅行群體的社會(huì)交往具有去身份化的現(xiàn)象,其資源置形式、時(shí)間維度以及交換主體上的不同步性,然而在宏觀的沙發(fā)旅行群體社會(huì)網(wǎng)絡(luò)的長期交往中達(dá)到了動(dòng)態(tài)平衡。沙發(fā)旅行者的社會(huì)互動(dòng)建構(gòu)著該亞文化群體的社會(huì)交往規(guī)則,同時(shí)這種規(guī)則也塑造著沙發(fā)旅行者的社會(huì)互動(dòng)。研究建構(gòu)了沙發(fā)旅行群體交往空間概念模型,將沙發(fā)旅行群體在兩個(gè)空間中的社會(huì)交往分為六個(gè)階段。在沙發(fā)旅游群體社會(huì)交往的過程中虛擬空間與實(shí)體空間交織進(jìn)行,兩個(gè)空間中社會(huì)交往的相互作用形成了疊加影響效應(yīng),影響著雙方個(gè)體意象塑造和旅游體驗(yàn)質(zhì)量。
[Abstract]:With the development of tourism industry, tourists' demand for various modes of tourism activities, especially non-institutionalized tourism, is increasing day by day. Sofa travel originated from the western society in the early 21 century. It rose in China in recent years and experienced rapid development. Different from the mainstream travel mode, sofa travel has the characteristics of long distance, long period, multi-destination, low economic investment, etc. The social interaction is an important factor of its travel experience. Different from other forms of non-institutionalized travel, social interaction in sofa travel is based on the network platform, and its social interaction is interwoven between virtual space and entity space. China is not only the world's largest outbound tourism consumer, but also an important inbound tourism reception country, which constitutes an important plate of the tourism world. In China, however, the phenomenon of sofa travel has received limited attention. Therefore, this study uses Husserl's phenomenological transcendentalism to analyze the phenomenon of sofa travel, the characteristics of sofa travel groups, and the social interaction of sofa travel groups. And the representation of this kind of communication in virtual space and entity space is studied systematically and qualitatively. The researchers collected first-hand data based on their own and 34 international sofa travelers' sofa travel experiences, using self-ethnographic (Self Ethnography), participatory observation, semi-structured in-depth interviews and in-position (Emic) research. Furthermore, the author makes an in-depth study on the communication behavior and spatial presentation of sofa travel groups by using (Constructivism Grounded Theory Coding), which is based on the theory of taking root of constructivism and coding the coded data. The results show that sofa travel groups are mostly young middle class, with distinct sub-cultural characteristics of postmodernism, anti-materialism and naturalism. In the long-term practical activities of sofa travel, sofa travelers are based on trust. The principle of reciprocity establishes basic group norms. The social communication of sofa travel group has the phenomenon of deidentity, its resource setting form, time dimension and the dissynchrony of exchange subject, however, it has achieved dynamic balance in the long-term communication of the social network of the macroscopic sofa travel group. The social interaction of sofa travelers constructs the social interaction rules of the subcultural group, and it also shapes the social interaction of sofa travelers. This paper constructs a conceptual model of communication space for sofa travel groups, and divides the social communication of sofa travel groups into six stages in the two spaces. In the process of social communication of sofa tourism group, the virtual space interweaves with the entity space. The interaction between the two spaces forms a superimposed influence effect, which affects the shaping of individual images and the quality of tourism experience.
【學(xué)位授予單位】：華僑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F713.55;F591

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