新環(huán)境下促進大學生綠色消費理念和行為的探析
發(fā)布時間：2018-08-14 09:07
【摘要】：在如今互聯(lián)網(wǎng)的新型環(huán)境下,隨著促進綠色消費相關(guān)政策的出臺,作為未來消費主體的大學生,如何形成綠色消費理念并付諸行動至關(guān)重要。本文首先闡述綠色消費相關(guān)的理論內(nèi)容,包括綠色消費起源與內(nèi)涵;然后分析當前大學生的消費理念和行為特征,即從眾、攀比、享樂主義;最后將二者結(jié)合,從政府、學校、家庭三個層面提出促進大學生綠色消費理念和行為的具體途徑。
[Abstract]:In the new environment of Internet, with the introduction of policies to promote green consumption, it is very important for college students, as the main body of future consumption, to form the concept of green consumption and put it into practice. This article first elaborates the green consumption related theory content, including the green consumption origin and the connotation; then analyzes the current university student's consumption idea and the behavior characteristic, namely follows the crowd, the comparison, the hedonism; finally unifies the two, from the government, the school, Three levels of family proposed to promote the concept and behavior of green consumption of college students specific ways.
【作者單位】： 沈陽工學院經(jīng)濟與管理學院;
【分類號】：G645.5;F713.55
，
本文編號：2182366
[Abstract]:In the new environment of Internet, with the introduction of policies to promote green consumption, it is very important for college students, as the main body of future consumption, to form the concept of green consumption and put it into practice. This article first elaborates the green consumption related theory content, including the green consumption origin and the connotation; then analyzes the current university student's consumption idea and the behavior characteristic, namely follows the crowd, the comparison, the hedonism; finally unifies the two, from the government, the school, Three levels of family proposed to promote the concept and behavior of green consumption of college students specific ways.
【作者單位】： 沈陽工學院經(jīng)濟與管理學院;
【分類號】：G645.5;F713.55
，
本文編號：2182366
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