【摘要】：當(dāng)前,國(guó)內(nèi)展覽業(yè)發(fā)展不平衡的現(xiàn)象是顯而易見(jiàn)的,以北京為代表的華北地區(qū)的展覽業(yè)發(fā)展近年來(lái)速度有所加快,但其發(fā)展情況一直未像珠三角、長(zhǎng)三角地區(qū)那樣形成展覽業(yè)的整體性、區(qū)域性和規(guī)模性。除此之外,華北地區(qū)還存在很多現(xiàn)實(shí)性的問(wèn)題,比如盲目建設(shè)大型展覽場(chǎng)館、辦展會(huì)脫離當(dāng)?shù)禺a(chǎn)業(yè)優(yōu)勢(shì)、重?cái)?shù)量輕質(zhì)量、忽視地區(qū)間的合作、缺少相關(guān)政策法規(guī)、缺少專(zhuān)業(yè)從業(yè)人員等。在京津冀協(xié)同發(fā)展的框架下,抓住機(jī)遇使展覽業(yè)在京津冀地區(qū)科學(xué)有序的發(fā)展并為地區(qū)協(xié)同發(fā)展提供產(chǎn)業(yè)支撐成為當(dāng)下業(yè)內(nèi)討論的熱點(diǎn)話(huà)題。本文通過(guò)采集和梳理京津冀地區(qū)展覽業(yè)數(shù)據(jù)信息,利用數(shù)據(jù)分析和對(duì)比分析等方法并結(jié)合產(chǎn)業(yè)生命周期理論,從產(chǎn)業(yè)內(nèi)部競(jìng)爭(zhēng)者數(shù)量變化、產(chǎn)業(yè)供給規(guī)模變化、市場(chǎng)集中度變化等方面分析判斷京津冀地區(qū)展覽業(yè)發(fā)展水平,并根據(jù)現(xiàn)有展覽業(yè)政策描述京津冀地區(qū)展覽業(yè)發(fā)展現(xiàn)狀,推測(cè)該地區(qū)展覽業(yè)發(fā)展前景。在研究中發(fā)現(xiàn),京津冀展覽業(yè)發(fā)展在現(xiàn)階段呈現(xiàn)梯度態(tài)勢(shì),存在較為明顯的差異。北京市展覽業(yè)已經(jīng)進(jìn)入產(chǎn)業(yè)生命周期的成長(zhǎng)中期,正在朝著國(guó)際化、名牌化、科技化的方向發(fā)展;天津市展覽業(yè)發(fā)展處于產(chǎn)業(yè)生命周期的成長(zhǎng)前期向成長(zhǎng)中期過(guò)渡階段,發(fā)展趨勢(shì)為大型化、專(zhuān)業(yè)化、品牌化;河北省展覽業(yè)發(fā)展最為滯后,處在產(chǎn)業(yè)生命周期的形成期與成長(zhǎng)期的過(guò)渡階段,其發(fā)展重點(diǎn)是規(guī)范化、普及化和創(chuàng)造性。面對(duì)京津冀地區(qū)展覽業(yè)發(fā)展現(xiàn)狀及發(fā)展趨勢(shì),結(jié)合京津冀協(xié)同發(fā)展戰(zhàn)略,針對(duì)三地展覽業(yè)不同的發(fā)展特點(diǎn),企業(yè)、政府和社會(huì)其他部門(mén)都應(yīng)該做出相關(guān)的應(yīng)對(duì),以適應(yīng)和促進(jìn)該地區(qū)的展覽業(yè)發(fā)展。在企業(yè)層面上,三地展覽企業(yè)都應(yīng)加強(qiáng)人才的引進(jìn)和員工的培訓(xùn),北京市實(shí)力較強(qiáng)的展覽企業(yè)應(yīng)該投入更多的人力和資金去培育具有國(guó)際化水準(zhǔn)的名牌展覽項(xiàng)目,實(shí)力不足的展覽企業(yè)應(yīng)該把業(yè)務(wù)中心逐步的向河北省各城市擴(kuò)散。天津市展覽企業(yè)應(yīng)該加強(qiáng)已有項(xiàng)目的進(jìn)一步開(kāi)發(fā)與擴(kuò)大,并通過(guò)媒體等宣傳渠道使現(xiàn)有的展覽項(xiàng)目做出品牌效應(yīng)。河北省展覽企業(yè)應(yīng)該更多的去創(chuàng)造屬于自己的展覽項(xiàng)目,并通過(guò)合作的方式引進(jìn)在其他地區(qū)較為成功的展覽項(xiàng)目。在政府層面上,京津冀三地政府應(yīng)該繼續(xù)在協(xié)同發(fā)展的框架內(nèi)加強(qiáng)地區(qū)間的合作,消除不必要的行政壁壘,為三地展覽業(yè)的交流和發(fā)展創(chuàng)造更加便捷的條件。三地政府應(yīng)聯(lián)合建立京津冀展覽專(zhuān)業(yè)人才庫(kù),切實(shí)掌握三地展覽專(zhuān)業(yè)人才的流動(dòng)情況,從政府方面鼓勵(lì)三地展覽人才的交流與互動(dòng)。建立京津冀地區(qū)展覽項(xiàng)目數(shù)據(jù)庫(kù),推選具有三地特色的個(gè)別展覽項(xiàng)目作為輪辦項(xiàng)目或者聯(lián)辦項(xiàng)目。三地政府要根據(jù)當(dāng)?shù)厍闆r以及京津冀協(xié)同發(fā)展的大形勢(shì)制定展覽業(yè)相關(guān)的政策文件以保障展覽業(yè)在該地區(qū)的協(xié)同發(fā)展。在社會(huì)層面上,與展覽相關(guān)聯(lián)的產(chǎn)業(yè)應(yīng)加大與展覽業(yè)的合作與融合,充分利用展覽業(yè)的資源與優(yōu)勢(shì),與之形成配套建設(shè),謀求共同發(fā)展。京津冀地區(qū)相關(guān)產(chǎn)業(yè)協(xié)會(huì)要加強(qiáng)合作,建立協(xié)會(huì)聯(lián)合會(huì)制度,與政府方面形成互補(bǔ)的管理機(jī)制,通過(guò)行業(yè)協(xié)會(huì)進(jìn)一步聯(lián)系京津冀三地的展覽項(xiàng)目與展覽企業(yè)以尋找更多的發(fā)展路徑。政府和行業(yè)協(xié)會(huì)應(yīng)加強(qiáng)對(duì)展覽項(xiàng)目的宣傳,特別是河北省,使當(dāng)?shù)孛癖姵浞终J(rèn)識(shí)和了解展覽項(xiàng)目的相關(guān)信息,以期有更多的人以不同的角色參與到展覽項(xiàng)目中來(lái)。總之,京津冀三地的展覽企業(yè)、政府、行業(yè)協(xié)會(huì)、民眾以及展覽相關(guān)聯(lián)產(chǎn)業(yè)都應(yīng)根據(jù)現(xiàn)實(shí)情況加入到當(dāng)?shù)卣褂[業(yè)建設(shè)中來(lái),以期使京津冀地區(qū)早日建成具有國(guó)際影響力和競(jìng)爭(zhēng)力的展覽業(yè)經(jīng)濟(jì)帶。
[Abstract]:At present, the unbalanced development of exhibition industry in China is obvious. The exhibition industry in North China, represented by Beijing, has been developing at a faster speed in recent years, but its development has not formed the whole, regional and scale of exhibition industry as in the Pearl River Delta and Yangtze River Delta. In the framework of the coordinated development of Beijing, Tianjin and Hebei, we should seize the opportunity to make the exhibition industry develop scientifically and orderly in Beijing, Tianjin and Hebei and serve as a regional association. Providing industrial support with the same development has become a hot topic in the current industry discussion. This paper collects and combs the exhibition industry data information in Beijing-Tianjin-Hebei region, makes use of data analysis and comparative analysis, and combines the theory of industrial life cycle, from the number of competitors within the industry, changes in industrial supply scale, changes in market concentration and so on. This paper analyzes and judges the development level of exhibition industry in Beijing-Tianjin-Hebei region, and describes the present development situation of exhibition industry in Beijing-Tianjin-Hebei region according to the existing exhibition industry policy, and speculates the development prospect of exhibition industry in this region. In the middle of the life cycle, the exhibition industry in Tianjin is developing towards internationalization, famous brand and science and technology; the exhibition industry in Tianjin is in the transitional stage from the early stage of the life cycle of the industry to the middle stage of the growth, and the development trend is large-scale, specialized and brand-oriented; the exhibition industry in Hebei Province is the most backward, in the formative stage of the life cycle of the industry. Facing the present situation and development trend of exhibition industry in Beijing-Tianjin-Hebei region, combining with the coordinated development strategy of Beijing-Tianjin-Hebei region, and aiming at the different development characteristics of the exhibition industry in the three places, enterprises, government and other social departments should make relevant responses to adapt and promote the exhibition industry in the region. At the enterprise level, the exhibition enterprises in the three places should strengthen the introduction of talents and staff training. The exhibition enterprises with stronger strength in Beijing should invest more manpower and funds to cultivate famous brand exhibition projects with international standards. The exhibition enterprises with insufficient strength should gradually shift their business centers to Hebei Province. The exhibition enterprises in Tianjin should strengthen the further development and expansion of the existing projects, and make the existing exhibition projects brand effect through the media and other publicity channels. At the government level, the governments of Beijing, Tianjin and Hebei should continue to strengthen regional cooperation within the framework of coordinated development, eliminate unnecessary administrative barriers, and create more convenient conditions for the exchange and development of the exhibition industry in the three places. The government should encourage the exchange and interaction of exhibition talents in the three places. Establish a database of exhibition projects in Beijing, Tianjin and Hebei, and select individual exhibition projects with the characteristics of the three places as rotating or joint projects. At the social level, the industries related to exhibition should strengthen cooperation and integration with exhibition industry, make full use of the resources and advantages of exhibition industry, form a complete set of construction and seek common development. The government and trade associations should strengthen the publicity of exhibition projects, especially in Hebei Province, so that the local people can fully understand and understand the relevant information of exhibition projects. In a word, the exhibition enterprises, the government, the trade associations, the people and the related industries in Beijing, Tianjin and Hebei should join in the construction of the local exhibition industry according to the actual situation, so as to make the Beijing, Tianjin and Hebei region become an international influential and competitive exhibition as soon as possible. Industrial economic belt.
【學(xué)位授予單位】：天津商業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：F713.7

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 方忠權(quán);方錦鵬;張穎;宋欣迪;張婧瑜;;會(huì)展產(chǎn)業(yè)集群的識(shí)別——以北京國(guó)際展覽中心集聚區(qū)為例[J];華南師范大學(xué)學(xué)報(bào)(自然科學(xué)版);2017年01期

2 俞華;;新常態(tài)下我國(guó)展覽業(yè)趨勢(shì)、特點(diǎn)及發(fā)展對(duì)策[J];宏觀經(jīng)濟(jì)管理;2017年02期

3 周桂榮;任子英;;區(qū)域產(chǎn)業(yè)功能定位重構(gòu)及協(xié)同發(fā)展機(jī)制創(chuàng)新——以京津冀為例[J];區(qū)域經(jīng)濟(jì)評(píng)論;2017年01期

4 毛漢英;;京津冀協(xié)同發(fā)展的機(jī)制創(chuàng)新與區(qū)域政策研究[J];地理科學(xué)進(jìn)展;2017年01期

5 劉志陽(yáng);孔令丞;梁玲;;基于產(chǎn)業(yè)生命周期的戰(zhàn)略性新興產(chǎn)業(yè)創(chuàng)新獲利影響因素分析[J];研究與發(fā)展管理;2017年01期

6 席強(qiáng)敏;羅心然;;京津冀生產(chǎn)性服務(wù)業(yè)與制造業(yè)協(xié)同發(fā)展特征與對(duì)策研究[J];河北學(xué)刊;2017年01期

7 沈體雁;邱亦雯;周麟;;基于產(chǎn)業(yè)生命周期視角的制造業(yè)集聚經(jīng)濟(jì)研究[J];東南大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2016年05期

8 鄔曉霞;衛(wèi)夢(mèng)婉;高見(jiàn);;京津冀產(chǎn)業(yè)協(xié)同發(fā)展模式研究[J];生態(tài)經(jīng)濟(jì);2016年02期

9 沈蕾;王思璐;;基于產(chǎn)業(yè)生命周期的區(qū)域協(xié)同發(fā)展理論框架——以京津冀醫(yī)藥制造業(yè)為例[J];求索;2016年01期

10 李同賀;;京津冀區(qū)域協(xié)同發(fā)展中的地方政府間合作問(wèn)題研究[J];哈爾濱市委黨校學(xué)報(bào);2016年01期

相關(guān)重要報(bào)紙文章 前1條

1 劉大可;;制定會(huì)展產(chǎn)業(yè)政策應(yīng)重點(diǎn)解決四個(gè)關(guān)系[N];國(guó)際商報(bào);2004年

相關(guān)博士學(xué)位論文 前3條

1 呂翔;區(qū)域沖突與合作及制度創(chuàng)新研究[D];南開(kāi)大學(xué);2014年

2 曾武佳;現(xiàn)代會(huì)展與區(qū)域經(jīng)濟(jì)發(fā)展[D];四川大學(xué);2006年

3 鄭聲安;基于產(chǎn)業(yè)生命周期的企業(yè)戰(zhàn)略研究[D];河海大學(xué);2006年

相關(guān)碩士學(xué)位論文 前1條

1 呂典瑋;京津冀區(qū)域一體化中市場(chǎng)一體化研究[D];華東師范大學(xué);2011年

，

本文編號(hào)：2182190