基于大數(shù)據(jù)的京東商城廣告?zhèn)鞑ゲ呗苑治?/H1>
發(fā)布時(shí)間：2018-06-13 05:14
本文選題：大數(shù)據(jù) + 營銷��； 參考：《河北大學(xué)》2015年碩士論文
【摘要】：自互聯(lián)網(wǎng)的發(fā)展愈加深入,依托于互聯(lián)網(wǎng)的價(jià)值體現(xiàn)也越加的明顯,而大數(shù)據(jù)作為互聯(lián)網(wǎng)的產(chǎn)物其應(yīng)用價(jià)值逐漸滲透到我們生活中的各個(gè)方面。尤其在電子商務(wù)平臺(tái)作為數(shù)據(jù)載體的情況下,其儲(chǔ)存的數(shù)據(jù)具有不可估量的價(jià)值,基于這樣的優(yōu)勢(shì)電商企業(yè)對(duì)于數(shù)據(jù)的應(yīng)用比其他類型的企業(yè)要更加的深入和廣泛。本文主要以大數(shù)據(jù)為依托,從大數(shù)據(jù)與企業(yè)營銷傳播之間的關(guān)系入手,闡述了大數(shù)據(jù)對(duì)于京東商城的應(yīng)用價(jià)值,進(jìn)而研究了京東商城基于大數(shù)據(jù)的廣告?zhèn)鞑ゲ呗�。第一章�?nèi)容主要說明了大數(shù)據(jù)在京東商城的應(yīng)用,及京東商城依靠大數(shù)據(jù)制定廣告?zhèn)鞑ゲ呗浴５诙恼?主要是從廣告?zhèn)鞑ザㄎ�、廣告?zhèn)鞑?chuàng)意手法、廣告?zhèn)鞑ッ浇槿齻�(gè)角度具體分析和解釋了京東商城廣告?zhèn)鞑ゲ呗缘膬?yōu)勢(shì),突出其傳播特色,通過對(duì)具體廣告案例傳播策略的深度解析,進(jìn)一步印證大數(shù)據(jù)在電子商務(wù)行業(yè)中的廣泛應(yīng)用。最后一章內(nèi)容從宏觀上總結(jié)了基于大數(shù)據(jù)的京東商城的廣告?zhèn)鞑ゲ呗?從中挖掘亮點(diǎn),尋找不足,針對(duì)問題為京東商城提出建議,同時(shí)為其他基于互聯(lián)網(wǎng)大數(shù)據(jù)的電商企業(yè)提供借鑒意義。
[Abstract]:Since the development of the Internet has become more and more in-depth, relying on the value of the Internet also more obvious, and big data as a product of the Internet its application value gradually penetrated into all aspects of our lives. Especially in the case of e-commerce platform as a data carrier, its stored data has inestimable value, based on the advantages of e-commerce enterprises to the application of data more in-depth and extensive than other types of enterprises. Based on big data and the relationship between big data and enterprise marketing communication, this paper expounds the application value of big data to JingDong Mall, and then studies the advertising communication strategy of JingDong Mall based on big data. The first chapter mainly explains the application of big data in JingDong Mall, and JingDong Mall relies on big data to formulate advertising communication strategy. Chapter 234 mainly analyzes and explains the advantages of advertising communication strategy of JingDong mall from three angles of advertising communication positioning, advertising communication creative techniques and advertising media. Through the in-depth analysis of the specific advertising case communication strategy, it further confirms the wide application of big data in the electronic commerce industry. The last chapter summarizes the advertising communication strategy of JingDong Mall based on big data macroscopically, excavates the bright spot from it, looks for the insufficiency, and puts forward some suggestions for JingDong Mall. At the same time for other Internet-based big data-based e-commerce enterprises to provide reference.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.6;F713.8
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 向X;曾超男;梁田;;企業(yè)如何有效利用網(wǎng)絡(luò)廣告[J];農(nóng)村經(jīng)濟(jì)與科技;2009年01期
相關(guān)碩士學(xué)位論文 前1條
1 吳宏哲;中國電子商務(wù)B2C企業(yè)網(wǎng)絡(luò)口碑營銷應(yīng)用研究[D];北京交通大學(xué);2010年
，
本文編號(hào)：2012854
本文鏈接：http://sikaile.net/jingjilunwen/guojimaoyilunwen/2012854.html
本文選題：大數(shù)據(jù) + 營銷��； 參考：《河北大學(xué)》2015年碩士論文
【摘要】：自互聯(lián)網(wǎng)的發(fā)展愈加深入,依托于互聯(lián)網(wǎng)的價(jià)值體現(xiàn)也越加的明顯,而大數(shù)據(jù)作為互聯(lián)網(wǎng)的產(chǎn)物其應(yīng)用價(jià)值逐漸滲透到我們生活中的各個(gè)方面。尤其在電子商務(wù)平臺(tái)作為數(shù)據(jù)載體的情況下,其儲(chǔ)存的數(shù)據(jù)具有不可估量的價(jià)值,基于這樣的優(yōu)勢(shì)電商企業(yè)對(duì)于數(shù)據(jù)的應(yīng)用比其他類型的企業(yè)要更加的深入和廣泛。本文主要以大數(shù)據(jù)為依托,從大數(shù)據(jù)與企業(yè)營銷傳播之間的關(guān)系入手,闡述了大數(shù)據(jù)對(duì)于京東商城的應(yīng)用價(jià)值,進(jìn)而研究了京東商城基于大數(shù)據(jù)的廣告?zhèn)鞑ゲ呗�。第一章�?nèi)容主要說明了大數(shù)據(jù)在京東商城的應(yīng)用,及京東商城依靠大數(shù)據(jù)制定廣告?zhèn)鞑ゲ呗浴５诙恼?主要是從廣告?zhèn)鞑ザㄎ�、廣告?zhèn)鞑?chuàng)意手法、廣告?zhèn)鞑ッ浇槿齻�(gè)角度具體分析和解釋了京東商城廣告?zhèn)鞑ゲ呗缘膬?yōu)勢(shì),突出其傳播特色,通過對(duì)具體廣告案例傳播策略的深度解析,進(jìn)一步印證大數(shù)據(jù)在電子商務(wù)行業(yè)中的廣泛應(yīng)用。最后一章內(nèi)容從宏觀上總結(jié)了基于大數(shù)據(jù)的京東商城的廣告?zhèn)鞑ゲ呗?從中挖掘亮點(diǎn),尋找不足,針對(duì)問題為京東商城提出建議,同時(shí)為其他基于互聯(lián)網(wǎng)大數(shù)據(jù)的電商企業(yè)提供借鑒意義。
[Abstract]:Since the development of the Internet has become more and more in-depth, relying on the value of the Internet also more obvious, and big data as a product of the Internet its application value gradually penetrated into all aspects of our lives. Especially in the case of e-commerce platform as a data carrier, its stored data has inestimable value, based on the advantages of e-commerce enterprises to the application of data more in-depth and extensive than other types of enterprises. Based on big data and the relationship between big data and enterprise marketing communication, this paper expounds the application value of big data to JingDong Mall, and then studies the advertising communication strategy of JingDong Mall based on big data. The first chapter mainly explains the application of big data in JingDong Mall, and JingDong Mall relies on big data to formulate advertising communication strategy. Chapter 234 mainly analyzes and explains the advantages of advertising communication strategy of JingDong mall from three angles of advertising communication positioning, advertising communication creative techniques and advertising media. Through the in-depth analysis of the specific advertising case communication strategy, it further confirms the wide application of big data in the electronic commerce industry. The last chapter summarizes the advertising communication strategy of JingDong Mall based on big data macroscopically, excavates the bright spot from it, looks for the insufficiency, and puts forward some suggestions for JingDong Mall. At the same time for other Internet-based big data-based e-commerce enterprises to provide reference.
【學(xué)位授予單位】：河北大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F724.6;F713.8
【參考文獻(xiàn)】
相關(guān)期刊論文 前1條
1 向X;曾超男;梁田;;企業(yè)如何有效利用網(wǎng)絡(luò)廣告[J];農(nóng)村經(jīng)濟(jì)與科技;2009年01期
相關(guān)碩士學(xué)位論文 前1條
1 吳宏哲;中國電子商務(wù)B2C企業(yè)網(wǎng)絡(luò)口碑營銷應(yīng)用研究[D];北京交通大學(xué);2010年
，本文編號(hào)：2012854
本文鏈接：http://sikaile.net/jingjilunwen/guojimaoyilunwen/2012854.html
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