本文選題：網(wǎng)購 + 傳統(tǒng)零售��； 參考：《寧波大學(xué)》2015年碩士論文

【摘要】：自1990年隨著互聯(lián)網(wǎng)信息技術(shù)的廣泛應(yīng)用,我國以互聯(lián)網(wǎng)為基礎(chǔ)的網(wǎng)絡(luò)經(jīng)濟(jì)在近十年得到了快速成長和發(fā)展,涌現(xiàn)出了一大批出了以淘寶、當(dāng)當(dāng)為代表的網(wǎng)絡(luò)零售企業(yè),越來越多的人開始選擇網(wǎng)絡(luò)購物�；ヂ�(lián)網(wǎng)信息技術(shù)用它獨(dú)有的便捷性在悄然改變著很多傳統(tǒng)行業(yè)原有的生存模式和生存環(huán)境,而其中受到影響最大、最直接的無疑是和人們的生活密不可分的傳統(tǒng)零售企業(yè),在這種壓力之下,很多傳統(tǒng)零售企業(yè)也在改變著企業(yè)的管理理念和組織結(jié)構(gòu),而零售企業(yè)的這種更新和調(diào)整,歸根結(jié)底來講,是商業(yè)模式的改進(jìn)和創(chuàng)新。在此背景下,對零售企業(yè)商業(yè)模式的研究得到了越來越多國內(nèi)外學(xué)者的重視,很多人逐漸認(rèn)識到零售企業(yè)要再次實(shí)現(xiàn)跳躍式增長,單純依靠產(chǎn)品、服務(wù)和技術(shù)的創(chuàng)新是遠(yuǎn)遠(yuǎn)不夠的,必須通過企業(yè)商業(yè)模式的創(chuàng)新來實(shí)現(xiàn),因此,如何在網(wǎng)購沖擊下,克服挑戰(zhàn),抓住機(jī)遇,進(jìn)行商業(yè)模式的創(chuàng)新,形成獨(dú)特而又有效的商業(yè)模式,在嚴(yán)峻的市場競爭下取得勝利,成為傳統(tǒng)傳統(tǒng)零售企業(yè)必須面臨和解決的問題。本文以加貝超市為研究案例,從國內(nèi)外商業(yè)模式研究的相關(guān)理論著手,通過網(wǎng)購對零售企業(yè)商業(yè)模式各要素影響以及加貝超市商業(yè)模式現(xiàn)狀的分析,采用文獻(xiàn)綜述、比較分析、圖表、理論聯(lián)系實(shí)際等方法,為加貝超市商業(yè)模式創(chuàng)新進(jìn)行具體方案的設(shè)計(jì)。本論文由六個(gè)部分組成,論文的第一部分為緒論,是本論文研究的前提和理論基礎(chǔ),主要分析論文的研究背景與意義、國內(nèi)外研究綜述和研究的主要方法和思路。論文的第二部分主要分析網(wǎng)購對傳統(tǒng)零售企業(yè)商業(yè)模式的影響。論文的第三部分為加貝超市商業(yè)模式分析,包括加貝超市商業(yè)模式的現(xiàn)狀、存在問題和商業(yè)模式創(chuàng)新的制約因素,為加貝超市商業(yè)模式創(chuàng)新方案設(shè)計(jì)做鋪墊。論文的第四部分為加貝超市商業(yè)模式創(chuàng)新方案設(shè)計(jì)。第五部分為加貝超市商業(yè)模式創(chuàng)新的保障措施。第六部分為總結(jié),包括本文的研究結(jié)論、研究不足和總結(jié)。本文對加貝超市商業(yè)模式創(chuàng)新的方案設(shè)計(jì),不僅符合加貝超市當(dāng)前的經(jīng)營策略,對加貝超市的商業(yè)模式創(chuàng)新具有較強(qiáng)的實(shí)踐性和指導(dǎo)性,同時(shí)也對我國零售企業(yè)的商業(yè)模式創(chuàng)新具有一定的借鑒意義。
[Abstract]:Since 1990, with the wide application of Internet information technology, the Internet-based network economy in China has been growing and developing rapidly in the past ten years, and a large number of network retailing enterprises, represented by Taobao and Dangdang, have emerged. More and more people are choosing to shop online. With its unique convenience, Internet information technology is quietly changing the original survival mode and living environment of many traditional industries, among which, the most directly affected is the traditional retail enterprises, which are inseparable from people's lives. Under this pressure, many traditional retail enterprises are also changing the management concept and organizational structure of enterprises, and this kind of renewal and adjustment of retail enterprises, in the final analysis, is the improvement and innovation of business model. In this context, more and more scholars at home and abroad pay attention to the research of retail business model. Many people gradually realize that retail enterprises want to achieve leapfrog growth again and rely solely on products. The innovation of service and technology is far from enough and must be realized through the innovation of enterprise business model. Therefore, how to overcome the challenge, seize the opportunity and innovate the business model under the impact of online shopping, Forming a unique and effective business model and winning in the severe market competition has become a problem that the traditional retail enterprises must face and solve. This paper takes Gabby supermarket as a case study, starting from the relevant theories of domestic and foreign business model research, through the analysis of the influence of online shopping on the elements of retail enterprise business model and the current situation of Gabe supermarket business model, using literature review, comparative analysis. Chart, theory combined with practice and other methods, for Gabby supermarket business model innovation for the specific project design. This paper is composed of six parts. The first part is the introduction, which is the premise and theoretical basis of this paper. It mainly analyzes the research background and significance, the main methods and ideas of domestic and foreign research review and research. The second part of the paper mainly analyzes the influence of online shopping on the traditional retail business model. The third part of the paper is the analysis of Gabby supermarket business model, including the current situation of Gabby supermarket business model, existing problems and constraints of business model innovation, laying the groundwork for the design of Gabby supermarket business model innovation scheme. The fourth part is the innovative design of Gabby supermarket business model. The fifth part is the safeguard measure of the innovation of Gabby supermarket business model. The sixth part is the summary, including the research conclusion, the research insufficiency and the summary. This paper not only accords with the current management strategy of Gabby supermarket, but also has strong practicality and guidance to the innovation of Gabby supermarket business model. At the same time, it also has certain reference significance to the innovation of retail business model in our country.
【學(xué)位授予單位】：寧波大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F724.6

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本文編號：2011894