本文選題：不完全信息 + 消費者搜尋　； 參考：《江西財經(jīng)大學(xué)》2017年碩士論文

【摘要】：在反壟斷司法實踐中,轉(zhuǎn)售價格維持(Resale Price Maintenance,RPM)的違法性越來越多得通過“合理推定”原則來判定,“合理推定”原則的判定依據(jù)就是轉(zhuǎn)售價格維持會促進(jìn)市場效率還是損害市場效率,即對整體社會福利大小會產(chǎn)生正的還是負(fù)的影響。轉(zhuǎn)售價格維持的零售商服務(wù)理論就是“合理推定”原則的理論依據(jù)之一,即轉(zhuǎn)售價格維持可以促進(jìn)零售服務(wù)的提供、提高整體社會福利、提升市場效率。而消費者信息是完全的還是不完全的這一假設(shè),是轉(zhuǎn)售價格維持的零售商服務(wù)理論的重要假設(shè)之一,會影響消費者搜尋策略,進(jìn)而影響最終的市場效率,左右司法判決結(jié)果。本文就是基于信息的視角,對轉(zhuǎn)售價格維持和零售服務(wù)二者之間的關(guān)系進(jìn)行了分析�；谇叭岁P(guān)于轉(zhuǎn)售價格維持的零售商服務(wù)理論和信息對市場行為影響的相關(guān)文獻(xiàn)研究,本文設(shè)置了一個霍特林模型進(jìn)行分析。分別假定了消費者信息完全和消費者信息不完全兩種情況來分析轉(zhuǎn)售價格維持。首先,不引入轉(zhuǎn)售價格維持,分析兩種信息情況對消費者搜尋策略的影響,消費者搜尋策略又會與零售商、生產(chǎn)商二者相互作用,這個相互作用的過程決定了均衡中零售商是否會提供服務(wù)以及是否會影響生產(chǎn)商、零售商、消費者的福利,這三者的福利變化之和就是整體社會福利變化;接著,引入轉(zhuǎn)售價格維持,運用相同的模型分析方法,得出此時兩種信息狀況下整體社會福利會產(chǎn)生什么樣的變化。最終,得出兩個結(jié)論:消費者信息完全時,轉(zhuǎn)售價格維持能解決零售服務(wù)搭便車問題,提高了社會福利、促進(jìn)市場效率,但是其他的縱向合約就達(dá)不到這個效果;消費者信息不完全時,轉(zhuǎn)售價格維持和其他縱向合約都能解決“搭便車”問題,促進(jìn)零售服務(wù)的提供,提高社會福利、促進(jìn)市場效率。這些結(jié)論為轉(zhuǎn)售價格維持在反壟斷司法程序中的“合理推定”原則提供了更為充分的經(jīng)濟學(xué)依據(jù)。
[Abstract]:In the practice of antitrust judicial practice, the illegality of resale Price MaintenanceRPMs is more and more determined by the principle of "reasonable presumption". The principle of "reasonable presumption" is based on whether the maintenance of resale price will promote market efficiency or damage market efficiency, that is, whether it will have a positive or negative impact on the overall social welfare. The retail service theory of resale price maintenance is one of the theoretical bases of the principle of "reasonable presumption", that is, resale price maintenance can promote the provision of retail service, improve the overall social welfare and promote market efficiency. The assumption that the consumer information is complete or incomplete is one of the important assumptions in the retail service theory of resale price maintenance, which will affect the consumer search strategy, and then affect the final market efficiency, and influence the judicial decision results. This paper analyzes the relationship between resale price maintenance and retail service from the perspective of information. Based on the previous literatures on the influence of resale price maintenance on retail service and the influence of information on market behavior, this paper sets up a Hotling model to analyze it. The resale price maintenance is analyzed under the assumption of complete consumer information and incomplete consumer information. First of all, we do not introduce resale price maintenance, and analyze the impact of the two kinds of information on the consumer search strategy. The consumer search strategy will interact with retailers and manufacturers. This process of interaction determines whether retailers in equilibrium provide services and whether they affect the welfare of producers, retailers, and consumers, and the sum of these three welfare changes is the change in overall social welfare; then, The resale price maintenance is introduced and the same model analysis method is used to get the change of the whole social welfare under the two kinds of information conditions. Finally, two conclusions are drawn: when consumer information is complete, resale price maintenance can solve the problem of free rider in retail service, improve social welfare and promote market efficiency, but other vertical contracts can not achieve this effect; When consumer information is incomplete, resale price maintenance and other vertical contracts can solve the problem of "hitchhiking", promote the provision of retail services, improve social welfare and promote market efficiency. These conclusions provide a more sufficient economic basis for the "reasonable presumption" principle of resale price maintenance in antitrust judicial proceedings.
【學(xué)位授予單位】：江西財經(jīng)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2017
【分類號】：F724.2

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本文編號：1992603